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L'Oreal Uruguay consolidates IT infrastructure into the private cloud and reduces power consumption with IBM PureSystems

  L'Oreal Uruguay consolidates IT infrastructure into the private cloud and
                reduces power consumption with IBM PureSystems

PR Newswire

MONTEVIDEO, Uruguay, July 9, 2013

MONTEVIDEO, Uruguay, July 9, 2013 /PRNewswire/ --L'Oreal, the world renowned
cosmetics company, has selected IBM (NYSE: IBM) PureSystems to provide a new
private cloud-based, smarter computing infrastructure for its operations in
Uruguay. By consolidating onto PureSystems, the company has been able to
significantly reduce its power consumption and the overall size of its IT
infrastructure.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO)

L'Oreal Uruguay needed to modernize its IT environment to provide a secure and
cloud-ready infrastructure that would be capable of meeting the company's
business growth strategy. IBM PureFlex, with a centralized environment, single
point of administration and the flexibility to create new virtual systems
provided L'Oreal with the IT backbone needed to expand operations into the
cloud and deliver the latest personalized offerings for customers.

"At L'Oreal Uruguay we are focused on providing products and services of the
highest quality to our customers," said Fernando Lovera, IT Manager L'Oreal
Uruguay. "IBM PureFlex will allow us to improve our levels of availability and
continue our growth plans in the country. It adds greater simplicity and
flexibility to our IT management, allowing us to reduce energy consumption and
total space of our infrastructure, two key elements in the current competitive
landscape."

PureFlex combines all of L'Oreal's compute, storage, network, virtualization
and management into a single system that is able to anticipate infrastructure
needs and optimize resources. This solution also includes integrated patterns
of knowledge designed to automate and optimize the deployment and maintenance
of their workloads, improving the efficiency of IT systems.

"IBM PureSystems are key to helping our customers to upgrade their existing
infrastructure," said, Nicolas Saiz, Sales Specialist IBM Uruguay. "As a
result of deploying these expert integrated systems, clients such as L'Oreal
are able to run infrastructures that are simple, flexible, open and
efficient."

L'Oreal is the latest in a series of PureSystems client successes in key
growth markets around the world. In the single year since IBM introduced its
first expert integrated systems - the result of $2 billion in R&D and
acquisitions over four years – more than 4,000 clients from 90 countries have
decided that the IBM PureSystems family offers an alternative to current
enterprise computing models, where multiple and disparate systems require
significant resources to set up and maintain.

The IBM PureSystems family offers clients an alternative to current enterprise
computing models, where multiple and disparate systems require significant
resources to set up and maintain. The PureFlex System enables organizations to
more efficiently create and manage an infrastructure. PureApplication Systems
help organizations reduce the cost and complexity of rapidly deploying and
managing applications. PureData Systems are tuned for cloud computing and can
consolidate more than 100 databases on a single system. In addition to the
common web application patterns supported by PureApplication System, the
combination of both PureData and PureApplication Systems can be used for end
to end transaction workloads.

For more information on IBM PureSystems visit: www.ibm.com/press/pure

IBM, the IBM logo, ibm.com, PureSystems, PureFlex, Power Systems,
PureApplication, PureData, System x, Storwize, Smarter Planet and the planet
icon are trademarks of International Business Machines Corporation, registered
in many jurisdictions worldwide. Other product and service names might be
trademarks of IBM or other companies. For a current list of IBM trademarks,
please see www.ibm.com/legal/copytrade.shtml

All other company, product or service names may be trademarks or registered
trademarks of others. Statements concerning IBM's future development plans and
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Media Contacts:

Chris Rubsamen
IBM Communications
(914) 766 4280
rubsamen@us.ibm.com

Svetlana Stavreva
IBM Media relations, Growth Markets
+43-664-6186851
stavreva@at.ibm.com

Paola Podesta
IBM Media Relations, Latin America
54-11-5070-4224
podestap@ar.ibm.com

SOURCE IBM

Website: http://www.ibm.com
 
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