Video: ingenie Ambassador Gary Lineker Interviews Sophie Morgan About the Car
Crash That Changed her Life
LONDON, July 9, 2013
LONDON, July 9, 2013 /PRNewswire/ --
*ingenie wants as many teens and parents whose children are learning to
drive as possible to see this video
*TV presenter, artist and Drive iQ ambassador Sophie Morgan was left
paralysed from the chest down after car crash as a teen
*Sophie now campaigns to improve young drivers' attitude to the road
*ingenie's data proves that telematics insurance can help new drivers stay
safe after passing their test
*Over 70 percent of ingenie customers have been shown to make positive
improvements to their driving using the system.
ingenie today releases this striking and thought-provoking video to help young
drivers understand the dangers they face after they pass the test. The
insurance brand, which exclusively insures under-25s, wants as many new
drivers and their parents to see it as possible.
(Photo: http://photos.prnewswire.com/prnh/20130709/626599 )
In the video, available to watch at http://www.ingenie.com/sophie-interview
and rights-free for editorial use, ingenie ambassador Gary Lineker interviews
TV presenter, artist and Drive iQ ambassador Sophie Morgan, who, when she was
just 18 years old, was left paralysed after a car crash on the night of her
A-level results, about six months after passing her driving test.
Sophie gives a searingly honest, emotional and brutally detailed account of
the car crash that changed her life. While she doesn't blame anyone else for
what happened, she does believe more needs to be done to help improve young
drivers' attitude to the road before and after they pass their tests.
The video comes on the back of ingenie's Insure Safer Driving event, which
took place at the Royal Automobile Club on Pall Mall, London on June 24.
The event saw speakers including Gary Lineker, Quentin Willson and Max Mosley,
along with road safety experts, charities and businesses come together to call
for a forthcoming government green paper to recommend the adoption of
real-world solutions that will help tackle the number of serious injuries and
deaths on the road.
This includes embracing and encouraging the adoption of telematics insurance
like ingenie, which monitors the driving of young policyholders using a box
fitted to the car and give feedback via a mobile app. If the system determines
that the policyholder is driving well, it rewards them with a discount to
their premium when it's reviewed every three months. Over 70 percent of young
drivers using the system have been shown to make positive improvements to
Notes for editors
This video is rights free for editorial purposes only. Media wishing to show
the video on their own channels or websites can do so by downloading the file
from the FTP link below.
ingenie is a digital car insurance brand for young drivers aged 17-25 that
uses the latest telematics technology to build a picture of a driver's
individual style and reward those who drive well with cheaper insurance
ingenie was launched at the end of 2011 with investment from footballer turned
broadcaster Gary Lineker (who also supports the brand as an ambassador),
Williams F1 Team (who provide expertise in telematics and assist in promoting
the brand and road safety) and leading figures from UK business including Sir
Martin Broughton, Chairman of British Airways and Gavin Patterson, Chief
Executive of BT Retail (BT Group PLC).
Media contact: Will Powell - Influence Associates firstname.lastname@example.org
t: +44(0)207-287-9610 m: +44(0)7763-753800
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