Leaders' Quest Unveils 'Discovering Invisible Giants' Campaign at UBM
Business4Better on 9-10 July
LONDON, July 9, 2013
LONDON, July 9, 2013 /PRNewswire/ --
Leaders' Quest is proud to launch 'Discovering Invisible Giants' at UBM's
Business4Better event at London Olympia today. The campaign builds on the
success of the recent book by Leaders' Quest founder Lindsay Levin, Invisible
Giants: changing the world one step at a time . It is designed to seek out and
showcase remarkable people who are overcoming obstacles to change the world
around them for the better.
(Logo: http://photos.prnewswire.com/prnh/20130709/626591-a )
(Photo: http://photos.prnewswire.com/prnh/20130709/626591-b )
(Photo: http://photos.prnewswire.com/prnh/20130709/626591-c )
"'Discovering Invisible Giants' will call on the public to help us uncover
some of the extraordinary examples of leadership that surround us every day,"
says author Lindsay Levin. "Too often we focus exclusively on the scale of the
challenges we face, which can seem overwhelming. What we want to do is show
that there is already - hidden from view - a movement of people gradually
chipping away at those challenges. We want to enhance the impact of these
Invisible Giants by sharing their stories, connecting them with like-minded
individuals, and inspiring others to follow in their footsteps."
Business4Better, an event designed to bring together business with social
enterprises and charities to share best practice, build sustainable
partnerships and create powerful connections, will provide the platform for
the launch of 'Discovering Invisible Giants'. Young social entrepreneur Aaron
Sonson has been selected as the first Invisible Giant to represent the
campaign, and will be appearing at Business4Better.
Aaron Sonson is the co-creator of the Stop & Search app, a pioneering phone
app that keeps track of police stop-and-search incidents, and aims to make
them fair and transparent. Aaron, a youth leader from High Trees Community
Development Trust in Tulse Hill, South London, will take part in a discussion
with Bill Leask, Product Director at PR Newswire Europe, about how their
unlikely partnership led to a recent feature on ITV London News.
Aaron will also join 30 other young leaders from charities and businesses
across London in a one-day workshop, run by Leaders' Quest as part of the
event. It will focus on exploring authentic leadership and unlocking potential
to have a greater positive impact.
"Opportunities like these are important in helping me develop as a person, and
grow my projects to create a bigger positive impact," says Aaron. "I see
myself as an entrepreneur just getting started. It's a blessing to be linked
up with people like Bill, both for the expertise they bring and also for the
chance to learn from each other."
Says Lindsay Levin: "We want to unearth many more Invisible Giants like Aaron,
and we hope people will join us by sharing stories that demonstrate the best
of human potential and are a source of real inspiration. The Leaders' Quest
global community connects 6,000 leaders from all sectors, so we will be
exposing these Invisible Giants to many others who can help them realise their
dreams. We will also provide Invisible Giant scholarships on our leadership
development programmes around the world."
To share the story of an Invisible Giant you know, please visit:
'Leaders' Quest presents' sessions at Business4Better include:
Tuesday 9 July, 10.00am - 4.30pm (Club Room) Invisible Giants: empowering
youth leaders to change the world, one step at a time.
Tuesday 9 July, 2.00pm-2.30pm (centre stage) Bikeworks: a fun, interactive
session with a successful social enterprise that promotes cycling in the
capital and trains homeless people as bike mechanics.
Wednesday 10 July, 3.25pm-3.55pm (Orange theatre) It's not that hard: how a
successful partnership between a business leader and a young man at a charity
resulted in a story on the six o'clock news.
About Leaders' Quest
Leaders' Quest is a social enterprise committed to improving the quality and
impact of leaders around the world. It works with people from all walks of
life - from CEOs of multinational companies, to grassroots organisers - who
use their unique influence to create positive change in the world. It designs
experiential learning journeys which enable them to ask tough questions about
business, society and their own leadership, and look for answers together. It
currently runs programmes in Asia, Africa, the Americas, Europe and the Middle
About Lindsay Levin
Lindsay is Founder and Managing Partner of Leaders' Quest and author of
Invisible Giants: changing the world one step at a time (published March
2013). She works to connect leaders from all disciplines and sectors, to
explore solutions to some of the big issues in the world today. Her work
ranges from searching for new initiatives that address poverty and
sustainability, to working with corporate CEOs and leadership teams on the
purpose of business, company values and culture change.
About Lindsay's book: Invisible Giants
Invisible Giants: changing the world one step at a time is a book about
leadership, choices in life and the potential in everyone to make a
difference. It tells the stories of some of the extraordinary people Lindsay
has met through her work over the last 12 years; people who, whatever their
background and status, are stepping up to overcome obstacles and change the
world around them.
They're individuals like Anwari Khan, who lives with her children next to one
of the biggest rubbish dumps in Asia. A self-taught leader who never learned
to read and write, she heads a network of hundreds of women, and runs training
courses for the police on responding to domestic violence.
Or Yang Xin, who runs an environmental NGO dedicated to protecting one of the
planet's most precious ecosystems - the Qinghai-Tibetan plateau. The rivers
that start there support the lives of almost two billion people across south
John Elkington, author of 'Cannibals with Forks', calls it "an extraordinary,
warts-and-all account designed to jump leaders into 21st century realities."
Anu Aga, Chairperson of Teach for India and Director of Thermax Limited
describes Invisible Giants as "truly inspiring, with powerful lessons for
everyone. It's not about privileged do-gooders who clamour for media
attention, but 'karmayogis': people who bring about change in quiet and
About Aaron Sonson
Aaron is co-founder of the pioneering Stop & Search UK App, a phone app that
keeps track of police stop-and-search incidents, and aims to make them fair
and transparent. Aaronis driven to make sure this invention fulfils its
potential in terms of positive social impact. His main passion is creating
music; he is a rap artist and co-founder of an independent music label,
R.E.D.House Entertainment. Aaron sees his future in making great music and
creating innovative ways to help different sections of society around the
Blog about Aaron at invisible-giants.com:
Review of Invisible Giants at The Daily Beast:
For more information, visit http://www.invisible-giants.com ,
http://www.leadersquest.org , or contact either
email@example.com or firstname.lastname@example.org , or call
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