iSatori's Energize, All-Day Energy Pill, Now on Shelves Nationally at Walmart
GOLDEN, CO -- (Marketwired) -- 07/09/13 -- iSatori, Inc. (OTCQB:
IFIT) ("the Company"), an emerging leader in the development and
marketing of scientifically engineered nutritional supplements for
healthier lifestyles, today announced its Energize, All-Day Energy
Pill, is now on shelves nationwide at Walmart, the largest Fortune
500 company and the world's preeminent retailer.
"To support the success of Energize, the nation's number one selling
energy pill as reported by IRI data (June 2012), iSatori is airing a
national TV campaign on a number of prominent stations, including
Comedy Central, DIY, The Travel Channel, and ESPN News," commented
Stephen Adele, Founder and Chief Executive Officer of iSatori, Inc.
(www.isatori.com). "Partnering with Walmart, along with our national
advertising campaign, significantly expands consumer awareness of
Energize. We expect this new mass market relationship and our
advertising campaign to have a positive impact on the Company's
operating performance by growing the number of doors, units sold, and
consumers exposed to our products. In addition, we hope to realize
positive financial performance by taking Energize into additional
channels throughout the remainder of 2013 and into 2014."
Energize was developed by iSatori in collaboration with a doctor to
provide prolonged energy with a proprietary, sustained-release
delivery system. Unlike energy shots or other products on the market,
with Energize there is no "rush" after taking the pill and no
"jitters" or "crash" later in the day. And because it is a tablet,
not a drink or a shot, there is no bitter taste. Energize also
represents the best value among energy products on retailer shelves,
costing almost half as much per serving as the leading brand of
energy shots, making it highly compatible with Walmart's value
position to its customers.
To learn more about Energize, locate a convenient retailer, and
download a $2.00 off coupon, please visit www.TryEnergize.com.
About iSatori, Inc.
iSatori is a consumer products firm that develops and sells
nutritional products through online marketing, Fortune 500 retailers,
and thousands of retail stores around the world. The Company is
headquartered in Golden, Colorado, and its common stock trades on the
OTCQB under the symbol "IFIT." More information about the Company is
available at http://www.isatori.com.
Statements made in this news release relating to the Company's future
sales, expenses, revenue, product developments, and all other
statements except statements of historical fact, are forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. These
statements are based on assumptions and estimates that management
believes are reasonable based on currently available information;
however, management's assumptions and the Company's future
performance are both subject to a wide range of business risks and
uncertainties, and there is no assurance that these goals and
projections can or will be met. Any number of factors could cause
actual results to differ materially from those in the forward-looking
statements, including, but not limited to, the timing and extent of
changes in demand for the Company's products, the availability and
price of ingredients necessary to manufacture such products, and the
outcome of any current or future litigation regarding such products
or similar products of competitors. All forward-looking statements
are made only as of the date hereof, and the Company undertakes no
obligation to update any such statement.
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RJ Falkner & Company, Inc.
Investor Relations Counsel
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