Soma Intimates: Every Bra Has A Story

                    Soma Intimates: Every Bra Has A Story

Intimate Apparel Retailer Launches Its Next Giving is Beautiful™ Soma Bra
Donation With A New, Enhanced Online Experience

PR Newswire

NEW YORK, July 9, 2013

NEW YORK, July 9, 2013 /PRNewswire/ -- Soma Intimates announces its next
Giving is Beautiful™ Soma Bra Donation. The nationwide charitable initiative
to collect bras for women in need is the largest of its kind. With more than
500,000 bras collected to date, the scale and scope of the project is a
testament to Soma Intimates and the Soma customer's dedication to making a
difference in women's lives. Now through July 28^th, 2013, the company will
accept both new and gently worn bras at all Soma boutiques across the country.

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"We began this initiative in 2010 after we learned that bras are one of the
most needed, yet least donated items of clothing for women in need. The simple
act of donating a bra can help restore a woman's dignity and confidence as she
rebuilds her life," states Laurie Van Brunt, Soma Intimates Brand President.
"As we embark on our next bra donation, we want to thank each generous Soma
customer who has donated a bra to support women in need."

The Soma Bra Donation initiative is national in scope but local in nature —
directly impacting communities where the bras are donated. Each of Soma
Intimates' 229 boutiques and outlets will work with its community's women's
shelter to help local women in need.

To help raise awareness about domestic violence, Soma will once again partner
with the National Network to End Domestic Violence (NNEDV). The NNEDV is the
leading voice for survivors of domestic violence. Representing over 2,000
shelter programs across 56 state and territory coalitions throughout the
United States, the NNEDV continues to be a vital partner to help spread the
word and make a difference in women's lives.

"When a victim of domestic violence has to flee her home in the middle of the
night, she will likely arrive at the shelter with only the clothes on her
back," says Kim Gandy, President, NNEDV. "We hear from so many shelters how
much they appreciate donations of new bras to help survivors who are working
to rebuild their lives. The National Network to End Domestic Violence applauds
Soma Intimates for partnering each of their boutiques with a local domestic
violence shelter to raise awareness about abuse, raise critically needed
funds, and help victims reach safety."

First launched in July 2010, this marks the seventh biannual Soma Bra Donation
initiative for Soma Intimates. To date, Soma has collected more than 500,000
bras to help women in need across the country.

"Our partnership with NNEDV is one that is paramount to the success of the
Giving is Beautiful™ Soma Bra Donation. The NNEDV's family of local shelters
around the country means every bra we collect will go to a woman in your own
community. Over 4 million women in the U.S. stay in domestic violence shelters
each year. It's our ultimate goal that no woman has to choose between buying a
bra and putting food on the table," says Van Brunt.

As of today, participants can visit the brand new Soma Bra Donation landing
page at This new experience allows visitors to read a
number of touching stories about how donated bras have changed women's lives
across the country, plus offers information about the NNEDV, how to donate
bras, and where to find Soma boutiques nationwide.

For more information about the Giving is Beautiful™ Soma Bra Donation, please
visit or contact Melanie Cohen-Nathan:, (212) 524-6323 or Kristin McClement:, (239) 346-4870.

About Soma Intimates:

Soma Intimates, a division of Chico's FAS, Inc. (NYSE: CHS), offers beautiful
and sensual lingerie, loungewear and beauty products. Home of the warmest
personal service, Soma embraces women with luxuriously soft fabrics,
innovative fashion and an always perfect fit. As of July 8, 2013, Soma
Intimates will operate 229 boutiques and outlets across the country as well as
a website at

About the National Network to End Domestic Violence: NNEDV, a 501(c)(3)
organization, is a leading voice for domestic and sexual violence victims and
their allies. Its members include the 56 statewide and territorial coalitions
against domestic violence. It works closely with them to understand the needs
of domestic violence victims and advocacy programs. NNEDV has been a premier
national organization advancing the movement against domestic violence for
over 15 years, after leading efforts among domestic violence victim advocates
and survivors in urging Congress to pass the landmark Violence Against Women
Act of 1994. To learn more about NNEDV, please visit

SOURCE Soma Intimates

Contact: Melanie Cohen-Nathan, Chico's FAS, Inc., (212) 524-6323, or Kristin McClement, Chico's FAS, Inc., (239)
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