Munchkin, Inc. Names Liam Keilbart of Ariz. America's Best Stinky Face
After Nationwide Facebook Search, Company Selects Winners to Celebrate Its
Award-Winning Arm & Hammer™ Diaper Pail's Odor Controlling Powers
VAN NUYS, Calif., July 9, 2013
VAN NUYS, Calif., July 9, 2013 /PRNewswire/ -- After an extensive nationwide
search, Munchkin, Inc., leading designer and manufacturer of clever infant and
toddler products, announced today that Liam Keilbart, from Mesa, Ariz., has
America's Best Stinky Face. Four-month-old Keilbart's 'stinky face' photo was
selected from among more than 400 entries received during the company's
Facebook photo contest by four expert judges: body language expert Janine
Driver, the "Diaper Dude" Chris Pegula, blogger Adam Cohen of "DaDa Rocks,"
and Laura Willard, editor from AllParenting.com.
The Search for America's Best Stinky Face was launched to celebrate the
award-winning Arm & Hammer™ Diaper Pail by Munchkin, which has been proven #1
in odor-control in laboratory tests. The Arm & Hammer Diaper Pail is helping
to rid America of 'stinky faces' forever by eliminating unpleasant nursery
odors – one household at a time. As the winner, Keilbart will receive a $1,000
cash prize and an Arm & Hammer Diaper Pail. In addition, Daniel Parsons, from
Olathe, Kan. and Claire Williams, from Baltimore, Md., were named as
runners-up, and will be awarded an ultimate gift basket by Munchkin.
"A baby's face says it all, and any parent knows there is nothing more honest
or transparent than a child's expression," said guest judge and expression
specialist Janine Driver. "In a day where memes and silly photos can instantly
become viral sensations, Munchkin's Search for America's Best Stinky Face
captured the fun and honest moments that parents witness with their children
through powerful yet simple expressions. Keilbart's silly gesture can be
interpreted as a curious grin or an overly-exaggerated 'stinky face' in need
of an Arm & Hammer Diaper Pail to clear the air."
The Search for America's Best Stinky Face kicked off in May with a call for
entries on the Munchkin Facebook page. Parents were prompted to share photos
or videos of their child's best 'stinky face' to showcase why they need the
odor-fighting Arm & Hammer Diaper Pail. Following a submission period,
Munchkin collaborated with its four guest judges to determine the top five
contenders—and ultimately—the grand prize winner and runners-up who will each
receive a diaper pail.
"This fun campaign was inspired by our desire to share the news that our
diaper pail was proven #1 in odor-control. We were able to take that message
and use it to create a platform for moms and dads to share, laugh and relate
to one another's photos," said Jeff Kaltrieder, vice president of marketing at
Munchkin. "We are proud to have received more than 400 entries in the Search
for America's Best Stinky Face, and are delighted to name Keilbart the grand
prize winner for his captivating little 'stinky face'."
To commemorate "America's Best Stinky Face," Munchkin is giving away 10 Arm &
Hammer Diaper Pails on its Facebook page today, continuing the effort to help
rid the world of 'stinky faces' with a patented diaper disposal system that
uses the power of Arm & Hammer® baking soda at its core.
About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin,
Inc. creates baby products that excite, delight and make life easier for
today's parents. Founded in 1991, Munchkin, Inc. has always placed great
emphasis on innovation, redefining what baby products can achieve. As a
result, Munchkin has reinvigorated the category with improvements such as a
2-in-1 bottle brush design and White Hot® Technology that lets moms know if
the bath water or the car interior is too hot. A strategic alliance with
Church & Dwight Co., Inc., the maker of ARM & HAMMER® baking soda^1, resulted
in a line of diapering products that work with pure, natural baking soda,
including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American
Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards,
including multiple wins of the coveted Target® Corporation Partner Award of
Excellence, the ASDA stores partnership award, and the Toys "R" Us 2011 and
2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety
experts, medical professionals, toy specialists and parents, Munchkin products
can be found at retail outlets internationally. For more information, visit
^1 ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress
are trademarks of Church & Dwight Co., Inc. and are used under license by
Contact: Stephanie Proos
SOURCE Munchkin, Inc.
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