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New JBS 5 Star(R) Beef Website Highlights Quality Beef, Helpful Information



New JBS 5 Star(R) Beef Website Highlights Quality Beef, Helpful Information

GREELEY, Colo., July 9, 2013 (GLOBE NEWSWIRE) -- 5 Star, a premium beef
program exclusively produced by JBS USA, announces the launch of
5StarBeef.com, an interactive website that serves as a sales resource and
informational tool for retail and foodservice operators, as well as a useful
source of information and recipes for consumers.

"We are excited to increase our online connection with customers and consumers
through 5StarBeef.com," said John Flynn, vice president of marketing at JBS
USA Beef. "This new, innovative site is a reliable and convenient tool for
consumers to learn about our 5 Star Beef and a trusted place where our
customers can access valuable resources to help their businesses grow."

5StarBeef.com features a modern look and layout that makes it easy for
retailers and foodservice operators to find the information they need in order
to provide the products their customers desire. The site also contains
recipes, giving consumers great new ideas about how to prepare 5 Star Beef to
bring out its best flavors.

"Consumers looking for the best ways to prepare a cut of beef turn to the web
more than any other resource," Flynn said. "5StarBeef.com provides them with
what they're looking for: great ways to share great-tasting products with
their families."

5 Star delivers quality beef known for consistent sizing and excellent taste.
It's a brand that promises abundant marbling, superb tenderness and genuinely
memorable flavor. 5 Star Beef's comprehensive product offering across the
entire value spectrum allows customers to tailor this premium program to meet
all their business needs.

5 Star Beef is a product of JBS USA, an indirect, wholly-owned subsidiary of
JBS S.A., the world's largest protein producer. For more information, visit
www.jbssa.com.

For additional details about 5StarBeef.com, please contact John Flynn, JBS USA
Beef Key Account Sales and Marketing, at (970) 347-5478.

CONTACT: John Flynn
         JBS USA Beef Key Account Sales and Marketing
         (970) 347-5478

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