Asahi Kasei Debuts at the Top Spot on Japan Top Employers 2013

        Asahi Kasei Debuts at the Top Spot on Japan Top Employers 2013

  PR Newswire

  SINGAPORE, July 9, 2013

SINGAPORE, July 9, 2013 /PRNewswire/ --

Based on the preferences of over 3 500 students, Universum releases the talent
attraction index "Japan IDEAL™ Employers 2013" based on an independent survey
conducted in the country. In the business category , Bank of Tokyo-Mitsubishi
UFJ takes the first position, followed by Mizuho Bank and Mitsubishi
Corporation. In the engineering/natural sciences category, Asahi Kasei makes
its debut on the ranking at the top spot, followed by Sony and Toyota Motor.

Females prioritize work/life balance over security or stability in their jobs

"To have work/life balance" and "To be secure or stable in my job" are equally
important career goals to university students in Japan but there is a
distinction between the preferences of males and female. Unlike their female
counterparts, the male cohort emphasizes more on security or stability.

Jessica Hedlund, VP of North Asia at Universum says, "Japanese employers -
especially privately-owned national companies - have always been preferred
over international ones. However, when we understand the difference in career
goals between male and female talents, we also notice that a bigger proportion
of females (21%) want to 'work for an international company/organization' than
males (15%).

Management consulting and Engineering and Manufacturing are the most preferred

Business students choose management and strategy consulting, followed by
banks, as their preferred industries to work in after graduation. All of the
global management consulting firms featured in the study have climbed several
positions on the ranking. Students in engineering/natural sciences prefer to
work in the engineering and manufacturing sector, followed by the chemical

Few international companies on top 20 but all making significant progress

The only international companies that make the top 20 of the rankings are
Apple, Google and Goldman Sachs, which have made significant progress in their
popularity among Japanese students. Ms Hedlund adds, "Only 15 per cent of our
respondents prefer to work for an international company/organization, which
remains in stark contrast with other countries in the region."

The Top 10 IDEAL™ Employers:

Japan Top 10  - Business

1.Bank of Tokyo-Mitsubishi UFJ
2.Mizuho Bank
3.Mitsubishi Corporation
5.Itochu Corporation
6.All Nippon Airways
9.East Japan Railway

Japan Top 10  - Engineering / Natural Sciences

1.Asahi Kasei
3.Toyota Motor
4.Panasonic Corporation
5.East Japan Railway
7.Honda Motor Company

for additional details about the ranking.

About Universum

Universum is an international company which specializes in the field of
employer branding. For more information, go to

For media queries, please contact:Joyce Lee Marketing Manager - APAC Tel:
+65-6536-7524 Email: Jessica Hedlund VP, North
Asia Tel: +86-1347-2527662 E-mail:
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