Hawaiian Airlines Says Aloha to Taipei, Adding 7th Asian Destination

     Hawaiian Airlines Says Aloha to Taipei, Adding 7th Asian Destination

PR Newswire

HONOLULU, July 9, 2013

HONOLULU, July 9, 2013 /PRNewswire/ --Hawaiian Airlines today launched
non-stop service to Taipei, Taiwan, the latest addition to its expanding
international network and seventh Asian gateway destination.

(Photo: http://photos.prnewswire.com/prnh/20130709/AQ44286)

The departure of HA 807 followed gate side festivities that included Hawaiian
music and hula, performance honoring the Taiwanese culture, traditional
Hawaiian blessing, and presentation of lei to passengers boarding the
inaugural flight. Remarks were given by Hawai'i Governor Neil Abercrombie, who
was one of several VIP guests on the inaugural flight; V.C. Chu, director
general of the Taipei Economic and Cultural Office in Honolulu; and Peter
Ingram, Hawaiian Airlines executive vice president and chief commercial

"The demand for service to Hawai'i from the Taiwan market has been growing and
we are delighted to respond to the strong interest by delivering our new
non-stop service to and from Taipei," said Mark Dunkerley, Hawaiian Airlines
president and CEO. "The Hawaiian Islands are the ideal midpoint destination,
perfectly situated to offer dual-destination trips with easy connections
between Taipei and our 11 gateways in the U.S."

Today's inaugural capitalizes on the extension of the U.S. Visa Waiver Program
to cover citizens of Taiwan. Taipei is the capital city and economic center of
Taiwan, and the surrounding metropolitan area of Taipei, New Taipei and
Keelung is home to nearly seven million people. As a whole, Taiwan has more
than 23 million people and is considered one of the "Four Asian Tiger
Economies" with one of the highest Per Capita GDP in Asia.

"The historical and cultural ties between Hawai'i and Taiwan continue to be
strong as we celebrate the 20th anniversary of our sister-state relationship.
I congratulate Hawaiian Airlines for capitalizing on Taiwan's entrance into
the Visa Waiver Program with new air service that will strengthen our
connection with Taiwan," said Gov. Neil Abercrombie. "This service will create
new business opportunities, and allow our friends in Taiwan to enjoy the
beauty of Hawai'i and our families here to explore the abundant scenic
attractions available in Taiwan."

Hawai'i hosted nearly 10,000 visitors from Taiwan in 2012, according to the
Hawai'i Tourism Authority (HTA), which expects arrival numbers to grow
substantially with Visa restrictions lifted."This new Hawaiian Airlines
flightfits into our strategy of global market diversification," commented
Mike McCartney, HTA president and CEO."This new service is critically
important as Hawai'i strives to become a major hub for that region in Asia."

Hawaiian Airlines will operate three flights a week between Honolulu and
Taipei using a 294-seat A330-200 aircraft. Flight HA 807 departs Honolulu
International Airport at 1:55 a.m. every Sunday, Tuesday and Thursday, crosses
the international dateline, and lands at Taipei International Airport at 6:15
a.m. the following day.

The return Flight HA 808 departs Taipei at 8:55 p.m. on Mondays, Wednesdays
and Fridays, crosses the international dateline, and arrives in Honolulu at
1:10 p.m. the same day.

Travelers on Hawaiian Airlines enjoy an inflight experience not offered by any
other airline. From the moment they board, Hawaiian Airlines' signature 'Mea
Ho'okipa' (translation: I am host) onboard hospitality engages them throughout
the flight with its warm and friendly celebration of the culture, people, and
Aloha Spirit of the Hawaiian Islands.

The comfort, roominess and amenities of Hawaiian Airlines' new A330 aircraft
adds to the enjoyment of customers' travel experience on the new route. With
high-resolution LCD touch-screen monitors in each seatback, the A330's
state-of-the-art entertainment system lets customers choose from a wide range
of movies, TV programs, music, and video games, while also offering a USB port
for the use of their own personal media players. Customers sitting in Business
Class will also enjoy iPod compatibility.

As a full-service leisure carrier, Hawaiian Airlines provides all of its
passengers between Taipei and Hawai'i with complimentary meals, drinks and
blankets, as well as selected in-seat video entertainment on its A330

The addition of Taipei to Hawaiian Airlines' international network follows the
launches of service to Tokyo in November 2010, Seoul in January 2011, Osaka in
July 2011, Fukuoka in April 2012, New York in June 2012, Sapporo in October
2012, Brisbane in November 2012, Auckland in March 2013 and Sendai in June
2013. New non-stop service will begin between Honolulu and Beijing, China in
April 2014, subject to government approvals.

U.S. travelers may purchase tickets online for any of Hawaiian Airline'
flights at www.hawaiianairlines.com, or by calling Hawaiian's reservations
department toll-free at 1-800-367-5320 or through any professional travel
agent. Chinese-speaking travelers may obtain more information, make
reservations and purchase tickets on Hawaiian Airlines through its website at
www.hawaiianairlines.com.tw or by calling Hawaiian's sales office in Taipei at

About Hawaiian Airlines

Hawaiian has led all U.S. carriers in on-time performance for each of the past
nine years (2004-2012) as reported by the U.S. Department of Transportation.
Consumer surveys by Conde Nast Traveler, Travel + Leisure and Zagat have all
ranked Hawaiian the highest of all domestic airlines serving Hawai'i.

Now in its 84th year of continuous service, Hawaiian is Hawai'i's biggest and
longest-serving airline, as well as the largest provider of passenger air
service from its primary visitor markets on the U.S. mainland. Hawaiian offers
nonstop service to Hawai'i from more U.S. gateway cities (11) than any other
airline, along with service from Japan, South Korea, the Philippines,
Australia, New Zealand, American Samoa, and Tahiti. New nonstop service will
begin between Honolulu and Beijing, China in April 2014, subject to government
approvals. Hawaiian also provides approximately 160 jet flights daily between
the Hawaiian Islands.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ:
HA). Additional information is available at HawaiianAirlines.com. Follow
updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers
(@HawaiianFares), and become a fan on its Facebook page (Hawaiian Airlines).

SOURCE Hawaiian Airlines

Website: http://www.hawaiianairlines.com
Contact: Ann Botticelli, (808) 838-6758, Ann.Botticelli@HawaiianAir.com
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