Avnet Embedded Launches Rorke Global Solutions™

  Avnet Embedded Launches Rorke Global Solutions™

Business Wire

PHOENIX -- July 9, 2013

Avnet Embedded, a division of Avnet Electronics Marketing Americas, a business
region of Avnet, Inc. (NYSE: AVT), today announced the launch of its new Rorke
Global Solutions™ business unit, headed by Chuck Kostalnick, senior vice
president of Avnet Embedded. The new unit will deliver comprehensive solutions
that meld hardware, software and services in support of the unique business
requirements of original equipment manufacturers (OEMs), independent software
vendors (ISVs), and channel partners.

Click to Tweet: Avnet launches Rorke Global Solutions business unit.

Rorke Global Solutions will craft solutions from a combination of catalog
systems developed internally and off-the-shelf technologies from a wide range
of innovative, world-class manufacturers. The services available from Rorke
Global Solutions align with each stage of the customer’s product lifecycle
from development to launch to sustained support and continue all the way
through end of life and asset recovery.

“As more and more aspects of the business and product life cycle call for
increased technology integration that is seamlessly bundled with complementary
services, our customers are seeking a one-stop shop that can design and
deliver solutions for their unique needs,” said Kostalnick. “Rorke Global
Solutions is set up to be the market’s go-to provider for technology
solutions, delivering the right blend of resources for each customer’s
individual requirements, which will result in unprecedented competitive

To assist customers in integrating storage, open compute platforms,
information technology (IT) infrastructure, digital security and surveillance,
and machine-to-machine (M2M) technologies, Rorke Global Solutions includes a
newly formed solutions-focused sales and consulting group, to be led by Avnet
veteran Scott MacDonald. MacDonald, who has served as an Avnet area vice
president for eight years, will now serve as vice president of sales and
market solutions for the new group and report to John Salemme, vice president
of sales in the Americas for Avnet Embedded.

The new group combines sales with design, integration and life cycle supply
chain services in order to custom-tailor technology solutions for specialized
requirements across a broad set of market segments and business needs.
Solutions experts will also draw from the Rorke Global Solutions portfolio and
other ecosystem partners for products and services when designing custom

“Scott MacDonald’s experience meeting customer needs across a broad swath of
vertical market segments, and his expertise across the breadth of the
technologies and services we offer are ideally suited to execute this group’s
objective of delivering the right solution for each customer, saving them
time, increasing ROI, and offering better product differentiation,” continued

“Today, many OEMs and ISVs go through multiple iterations of solution
development, and invest a lot of personnel and time coordinating multiple
product and service vendors when they introduce a new technology into their
product line, supply chain, or business,” stated MacDonald. “My group’s goal
is to simplify this into one coordinated process so that our customers achieve
the highest return on investment when they deploy digital signage, security
and surveillance, M2M, IT infrastructure or open-compute technologies.”

The services offering from Rorke Global Solutions addresses a variety of
business needs throughout the product lifecycle including engineering,
assembling, logistics, supply chain, premise, connectivity, financing, and
asset recovery services.

Rorke Global Solutions is also expanding the extensive catalog of computing
technology building blocks formerly provided by Rorke Data in support of
compute, storage, networking and purpose-built appliances. Rorke Global
Solutions complements these products with services that cover extended
warranties, installation, call center support, advanced replacement, repair,
maintenance and a variety of financing models including leasing and rentals.

For more information about Rorke Global Solutions, please go to www.rorke.com.

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries, distributing
electronic components from leading manufacturers and providing associated
design-chain and supply-chain services. The group's website is located at

About Avnet, Inc.

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion.
For more information, visit www.avnet.com.


Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Public Relations
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