ServiceNow Acquires Mirror42

  ServiceNow Acquires Mirror42

  Announces New ServiceNow Performance Analytics Product for IT and Business

Business Wire

SAN DIEGO -- July 9, 2013

ServiceNow® (NYSE: NOW), the enterprise IT cloud company, today announced that
it has acquired Mirror42 for an undisclosed sum and is offering its
cloud-based IT and business intelligence solution to ServiceNow customers.

The new ServiceNow Performance Analytics product provides users with Key
Performance Indicator (KPI)-driven dashboards and scorecards that work
transparently with all ServiceNow applications. The product enables ServiceNow
customers to optimize service processes in IT and across the enterprise.

“Adding advanced, predictive analytics to applications on the ServiceNow
platform gives enterprises meaningful insight into business processes in a
fast, intuitive way and significantly extends the power of our current
reporting capabilities,” said Fred Luddy, chief product officer, ServiceNow.
“The acquisition will help our customers draw even greater value from their
ServiceNow implementations and accelerates adoption of the ServiceNow

ServiceNow Performance Analytics works with all ServiceNow and
customer-created applications. It delivers a wide variety of capabilities,
including trending, predictive modeling, KPI metrics and scorecards showing IT
and business performance. The product accesses a crowd-sourced library of over
6,500 KPIs that can be imported to ServiceNow instances for performance
indicators within IT, Sales, HR, Marketing, Finance and other business
functions. Already more than 440,000 users have access to the library, making
it the largest of its type. Users can view the results from within ServiceNow
or by using native iPhone, iPad, and Android applications that make ServiceNow
Performance Analytics accessible anywhere and anytime.

Additional details about the acquisition will be made available in conjunction
with the ServiceNow Q2 financial results announcement scheduled for July 31,

About ServiceNow

ServiceNow is the enterprise IT cloud company. We focus on transforming
enterprise IT by automating and standardizing business processes and
consolidating IT across the global enterprise. Organizations deploy our
service to create a single system of record for enterprise IT, lower
operational costs and enhance efficiency. Additionally, our customers use our
extensible platform to build custom applications for automating activities
unique to their business requirements. For more information, visit

Cautionary Statement regarding Forward-Looking Statements

This announcement contains certain “forward-looking statements,” which may be
identified by words such as ‘believes’, ‘expects’, ‘anticipates’, ‘projects’,
‘intends’, ‘should’, ‘seeks’, ‘estimates’, ‘future’, ‘will’ or similar
expressions or by discussion of, among other things, strategy, goals, plans or
intentions. The forward-looking statements involve risks and uncertainties
that could cause actual results to differ materially from those expressed in
the forward-looking statements. Many of these risks and uncertainties relate
to factors that are beyond the companies’ abilities to control or estimate
precisely, such as future market conditions, the behaviors of other market
participants, the effects of the transaction making it more difficult to
maintain existing relationships with employees, customers or business
partners, and other business effects, including the effects of industry,
economic or political conditions, and therefore undue reliance should not be
placed on such statements. Actual results may differ materially from those in
the forward-looking statements. For information regarding other related risks,
please see the “Risk Factors” section of ServiceNow’s filings with the
Securities and Exchange Commission (the “SEC”), including its most recent
filings on Form 10-K and Form 10-Q. ServiceNow assumes no obligation to update
these forward-looking statements, except as required pursuant to applicable

ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow.
All other brand and product names are trademarks or registered trademarks of
their respective holders.


Media Contacts:
Liza S. Goldberg, 408-501-8553
Schwartz MSL
Kim McCrossen, 781-684-6253
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