Krispy Kreme Celebrates 76th Birthday with 76cent Second Dozen and Groovy New App

Krispy Kreme Celebrates 76th Birthday with 76cent Second Dozen and Groovy New

Get a dozen for 76 cents when you purchase a dozen at regular price on July
13, 2013

PR Newswire

WINSTON-SALEM, N.C., July 9, 2013

WINSTON-SALEM, N.C., July 9, 2013 /PRNewswire/ --Krispy Kreme® is having a
birthday, isn't it great! We're planning a party, we just can't wait. All of
our friends will be there, and plenty of doughnuts too. Don't miss the
celebration. We're saving a spot just for you. In celebration of 76 years of
delicious melt-in-your mouth treats, on Saturday, July 13, Krispy Kreme is
offering a dozen of its signature Original Glazed® doughnuts for 76 cents with
the purchase of an Original Glazed dozen at regular price. No coupon
required. Offer available at participating Krispy Kreme US and Canadian
locations. Excludes Connecticut and Puerto Rico. Krispy Kreme is celebrating
its 76^th birthday in 70's style with a groovy new Facebook photo app. Make
and share your own Far Out Photo at^th.

Since 1937, Krispy Kreme's most famous and best-selling product has been the
hot, glazed, yeast-raised doughnut known as The Original Glazed.

"When you hear people talk about having a 'Krispy Kreme', they are most often
referring to our signature treat- the Original Glazed doughnut," says Dwayne
Chambers, chief marketing officer for Krispy Kreme Doughnut Corporation. "Made
from a recipe dating back to the 1930's, our uniquely delicious Original
Glazed doughnuts help set Krispy Kreme apart from any other sweet treat
retailer. We're excited to celebrate 76 years of sharing delicious tastes and
creating fond memories by giving our fans an opportunity to try and share the
doughnut that has become famous worldwide."

Krispy Kreme fun facts:

  oVernon Rudolph rented a building in what is now historic Old Salem in
    Winston-Salem, North Carolina, and began selling Krispy Kreme doughnuts to
    local grocery stores on July 13, 1937. The delicious scent of cooking
    doughnuts drifted into the streets, and passers-by stopped to ask if they
    could buy hot doughnuts. So, he cut a hole in an outside wall and started
    selling hot Original Glazed doughnuts directly to customers on the
    sidewalk. The rest is history.
  oA typical Krispy Kreme store produces more than 3,000 doughnuts per hour,
    but larger stores can produce up to 12,000 doughnuts per hour.
  oHot Doughnuts Now®: A beacon of golden delicious tastes, when lit, the Hot
    Doughnuts Now® sign announces to elated doughnut fans that Krispy Kreme
    Original Glazed doughnuts can be purchased hot off the line. Get the app

*Offer good on July 13, 2013 only. Purchase one dozen Original Glazed
doughnuts at regular price and get one dozen Original Glazed doughnuts for
76cents at participating Krispy Kreme US and Canadian shops. While supplies
last. May not be combined with other offers. Not redeemable at grocery or
convenience stores.

Celebrate 76 years of Krispy Kreme at^th,,
Facebook,foursquare and #CelebrateKrispyKreme on Twitter.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats,
including its signature Original Glazed(R) doughnut. Headquartered in
Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and
great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of
its Fundraising program, which for decades has helped non-profit organizations
raise millions of dollars in needed funds. Today, Krispy Kreme can be found at
over 740 locations in 22 countries around the world and approximately 10,000
grocery, convenience and mass merchant stores in the U.S. Krispy Kreme
Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us

SOURCE Krispy Kreme Doughnut Corporation

Contact: Lafeea Watson, 1-336-726-8878,
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