Selecting the Appropriate Media Player Critical to Effective Digital Signage
MINNEAPOLIS, MN -- (Marketwired) -- 07/09/13 -- Wireless Ronin
Technologies, Inc. (OTCQB: RNIN), a leading marketing technologies
solutions provider, has published a new white paper highlighting the
many variables a company should consider when selecting the
appropriate media player for its digital signage system.
Because displays are the most visible component, they tend to get the
most attention when considering a digital signage system. But media
players are equally important as they determine the quality, speed
and reliability of the content that customers see.
In today's market there are several platforms to consider when
choosing a media player, including new technologies like Android or
ARM-based players, multi-output players and displays with embedded
players. A company should consider the following when selecting a
media player for its digital signage solution:
-- Type and style of content to be displayed
-- Whether the system will be connected to the Internet
-- Whether the system will include interactive signage or kiosks
-- Number and physical location of displays
-- Additional hardware to support comprehensive systems
The whitepaper discusses these five factors to consider when selecting
a media player to support a digital signage solution. Maximizing the
hardware investment, while ensuring proper content delivery,
consistency and reliably, is imperative to maintaining brand quality,
engaging customers and driving return on investment.
To view the white paper in its entirety, click here.
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc.
(WRT) (www.wirelessronin.com) is a pioneering marketing technologies
company. WRT combines interactive digital media -- signage, kiosks,
mobile, social media and web -- to create 360-degree solutions so
companies will be "Communicating at Life Speed(R)" to deliver the
right content at the right place at the right time. WRT's turnkey
approach includes strategic consulting, creative development,
installation, hosting, training and support. Since launching its
cloud-based RoninCast(R) content management platform in 2003, WRT has
become the leading digital marketing provider for large-scale
deployments in retail, automotive, food service and public venues.
The company is headquartered in Minneapolis, Minnesota; its common
stock trades on the OTCQB as "RNIN."
SVP, CTO and Product Development
Investor Relations Contacts:
Matt Glover or Michael Koehler
Liolios Group, Inc.
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