AGCO Unveils Global Precision Farming Initiative: FuseTM Technologies

  AGCO Unveils Global Precision Farming Initiative: FuseTM Technologies

Business Wire

DULUTH, Ga. -- July 9, 2013

AGCO, Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and
distributor of agricultural equipment and infrastructure, announced today a
new global corporate initiative that addresses all aspects of precision
farming technology and how farmers can optimize their operations through AGCO
products and new services.

AGCO’s overarching new global technology strategy is called Fuse^TM
Technologies and it will provide professional growers seamless integration and
connectivity across all their farm assets – regardless of brand.It will
transform current precision farming practices by delivering precision
agriculture solutions that lead to reduced input costs, greater efficiency and
profitability. AGCO’s current telematics and data management offerings such as
AgCommand^TM and VarioDoc ^ TM, auto guidance solutions such as Auto-Guide ^
TM 3000 and VarioGuide^TM, and future generations of these and other core
precision farming technologies will be added to the Fuse Technologies
portfolio. Additionally, as the strategy evolves, a major focus of Fuse
Technologies will be to ensure an “open” approach to technology integration in
AGCO equipment. This will allow connections to existing service providers and
Farm Management Information System (FMIS) software that is already in use and
trusted by AGCO customers.

“Fuse represents a new day for AGCO and a large scale investment in new
technology solutions,” said Martin Richenhagen, AGCO Chairman, President and
CEO. “We are more than doubling resources in key areas that will lead to more
new products and services in the precision agriculture category,” he said.

“The promise of Fuse Technologies is a consolidated approach to AGCO precision
farming technology that will help to transform our customers’ enterprises
through innovation, integration and enhanced optimization resulting in
improved productivity and profitability,” said Eric Hansotia, Senior Vice
President Global Harvesting and Advanced Technology Solutions (ATS).

Pillars of Fuse Technologies include:

  *AGCO Brands: AGCO is a global provider of agriculture solutions through a
    unique offering of brands and products that deliver the AGCO vision of
    “High-tech Solutions for Professional Farmers Feeding the World.”
  *On & Off Board Technologies: Seamlessly integrate all your farm assets –
    resulting in higher yields, less input costs and greater profits.
  *Support & Training: A new global customer call center and leading-edge
    product training means you get the expertise and answers to run your
    operation more efficiently.
  *Dealer Network: One of the world’s most extensive dealer networks gives
    you global access and support – any time, any place.
  *Service Providers: Connect with preferred service providers and enjoy the
    freedom and convenience to continue working with local business partners
    that you trust.

“Fuse Technologies will encompass all of AGCO’s core product brands, enable a
deeper integration with our technology suppliers, and impact all stages of the
farming life cycle from enterprise planning, planting, and seed growth to
application, harvesting and grain storage,” said Matt Rushing, AGCO Vice
President of Product Management, ATS and Electronics Functional Group
globally. “Fuse Technologies is the future of AGCO’s on and off board
technology offering.”

For more information about Fuse Technologies and AGCO’s new connected strategy


AGCO,Your Agriculture Company, (NYSE:AGCO), is a global leader focused on
the design, manufacture and distribution of agricultural
machinery.AGCOsupports more productive farming through a full line of
tractors, combines, hay tools, sprayers, forage equipment, tillage,
implements, grain storage and protein production systems, as well as related
replacement parts.AGCOproducts are sold through five core machinery brands,
Challenger^®, Fendt^®, Massey Ferguson^®, Valtra^® and GSI^®, and are
distributed globally through 3,150 independent dealers and distributors in
more than 140 countries worldwide. Challenger and Auto-Guide are trademarks of
Caterpillar Inc. and used under license by AGCO. Founded in 1990,AGCOis
headquartered inDuluth, Georgia, USA. In 2012,AGCOhad net sales of$10.0

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