1&1 Launches Social Media Center for Management of Popular Social Media
Updates to 1&1 MyWebsites automatically revised on Facebook pages. Engage and
schedule posts across different social media accounts via 1&1 MyWebsite
PHILADELPHIA, July 9, 2013 (GLOBE NEWSWIRE) -- 1&1 Internet, Inc.,
www.1and1.com, a global leader among Web hosting providers, today launched
Social Media Center designed to enhance social media activities for 1&1
MyWebsite customers. The two elements of the center, 1&1 Social Page Manager
and 1&1 Social Share, enable SMBs to grow awareness and engage with end
customers via the popular online platforms Facebook and Twitter. The solution
allows users to create a Facebook page effortlessly by replicating MyWebsite
content into a Facebook page automatically. Business owners can now increase
customer interactions by updating and scheduling their posts simultaneously
across different social media platforms directly within 1&1's Social Share
management tool. At a special offer price of $4.99/month, Social Media Center
comprises an affordable and convenient way to conduct consistent social media
Most business owners today recognize that social media channels are a useful
way to raise awareness for a business. Furthermore, search engines are now
relying more heavily on social media 'likes', 'shares' and 'tweets' within
their SEO algorithm, making it even more challenging for SMBs to attract
traffic and sales leads. A lack of time and skill can often lead many
companies to fail to fully leverage valuable social channels. As part of its
constant enhancements to its MyWebsite, 1&1 has developed a solution for
simplifying and achieving greater efficiency in the way small businesses can
communicate on social media.
The 1&1 Social Page Manager designs a professional Facebook page based upon
website content. Business name, website headers, logos, contact details and
additional site content are quickly synchronized with Facebook to create a
business page similar to that of a business's website. Within the tool, SMBs
can also create customized Facebook tabs specific to individual pages of the
website. A simple on/off slider enables any subpage to sync with Facebook and
create unique, custom tabs.
All elements of Social Page Manager can be edited directly within the 1&1
MyWebsite editor tool to eliminate the need for multiple logins. Once a
Facebook page is created, all updates made to a MyWebsite are also
automatically revised on the social media page as well. For example, if a
restaurant wishes to include a new special on their website each day, the
changes are instantly made to their Facebook page. Such consistency across
multiple online outlets helps to ensure accuracy and build online branding.
"Social media has comprised a paradigm shift in the way businesses
communicate. It represents a new level of transparency as consumers now
expect real engagement with their issues", said Robert Hoffmann, CEO Hosting,
1&1 Internet. "In fact, a recent study by 1&1 finds that nearly half of
consumers feel that even the smallest businesses should be active on social
media in order to remain relevant to them".
While many companies do create Facebook pages, a common mistake is failing to
update them with fresh, compelling content. It can be a challenge to ensure
consistency across social outlets and outreach is often unbalanced across
channels. 1&1's new Social Share tool enables companies to build and maintain
relationships by engaging in two-way communication with followers and fans.
All previous posts and messages are organized and tracked within the manager
tool. Posts, comments and tweets can all be made via one, centralized
dashboard and login. Small businesses can transform their efforts with the
Post Scheduler, allowing them to plan an unlimited amount of posts at times
when they are not able to do so manually.
"Our new Social Media Center can be a powerful eBusiness tool, in not only
allowing the rapid creation of social media material, but also the centralized
and timely management of multiple channels," continues Hoffmann. "All
business owners today would be wise to explore solutions to enable them to
satisfy social media expectations in the long term. There is real business
value to social media when it can be done in an automated and time efficient
1&1's Social Media Center is a further example of how 1&1 actively advises
small businesses on how to achieve a successful eBusiness strategy. Starting
today, 1&1 MyWebsite customers can add the 1&1 Social Media Center to their
MyWebsite package with 1 month free and currently a special offer price of
$4.99/month thereafter – with no minimum contract term.
1&1 MyWebsite offers industry-specific templates for over 200 business types
and is ideal for small companies with either an outdated website or no website
at all. With individual text, picture and design modules, any level of
computer user can create a professional looking website in only a few
minutes. 1&1 MyWebsite now offers more than 75 Web applications that can be
integrated simply by 'drag and drop' into a website design to add
functionality across eCommerce, communication, social media, or business
management. All 1&1 MyWebsite packages include 1 domain, 200 email addresses
and unlimited Web space and data traffic.
For more information about 1&1 Internet, Inc., visit www.1and1.com.
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About 1&1 Internet Inc.:
1&1 Internet Inc. is a subsidiary of United Internet, a profitable public
company with a market cap of more than $5 billion. 1&1 was founded in 1988 and
manages more than 11 million domain names, while more than 70,000 servers run
in the company's five state-of-the-art, green data centers. 1&1's global
community is over 12 million customer contracts strong. The company's U.S.
headquarters is located in Chesterbrook, Pa. For more information, visit
www.1and1.com or contact the company at 1-877-GO-1AND1, on Facebook, or
CONTACT: For 1&1 Internet Inc.:
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