Zimmerman Advertising Announces New CEO And President
The Powerhouse Ad Firm Ushers in "Zimmerman 3.0" with the Appointment of
Former Restaurant Industry Executive as President and Long Time Agency Veteran
FT. LAUDERDALE, Fla., July 9, 2013
FT. LAUDERDALE, Fla., July 9, 2013 /PRNewswire/ --Retail advertising
powerhouse Zimmerman Advertising marks a new phase in the agency's evolution
with the appointment of two new leaders, including Papa John's International
Inc. Chief Marketing Officer, Andrew Varga to agency president and the
promotion of current president, Pat Patregnani to Chief Executive Officer.
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Having had Papa John's as a client since 1998, Zimmerman Advertising has
worked closely with company executives, including Varga, to fuel major growth
within the QSR pizza segment.Varga played a significant role in the
development of Papa John's digital, branding and creative equity and his
experience will further strengthen Zimmerman's influence in the market.
"Our work with Papa John's has grown into a true partnership over the years,"
said Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising."The
friendship we have forged and the professional counsel we have shared has made
both organizations stronger and we have no doubt our collective momentum will
"I am grateful for the great experience and learning I had as part of the Papa
John's team and I am excited to continue to work with the brand as well as the
rest of the exciting clients represented at Zimmerman Advertising in my new
role as agency president," said Andrew Varga.
Varga will work closely with new Zimmerman Advertising CEO Pat Patregnani, who
shifts from his current role of President.With more than three decades of
experience in the retail advertising industry, Patregnani has been an
essential component of the Zimmerman leadership team since 1997 and will
continue to cultivate and build the agency in his new role as CEO.
The moves are all a part of what the agency calls "Zimmerman 3.0."Having
established their reputation as national brand builders, Zimmerman Advertising
reached more than $3 billion in annual billings in 2012.Now, with the
implementation of "Zimmerman 3.0," the agency hopes to further dominate
segments such as retail, restaurant and automotive as well as tap into new
Beyond the agency's drive to fuel further growth, the strategic appointments
also come as part of an internal cultural overhaul including a refocusing of
company values and vision. Newly appointed CEO, Patregnani has not only been
a force behind brand building and driving next day sales for clients, he has
been an inspirational leader with an ethos of communication and support for
the entire Zimmerman team."With Patregnani in place as CEO and Varga as
president, we have put together a leadership team that will stimulate our
Zimmerman Advertising 'Cultural Evolution' and maximize the impact of the
incredible talent we have here," said Jordan Zimmerman.
"I plan to continue to nurture the personal, professional and spiritual growth
of the individuals who make up the Zimmerman team.It is the collective talent
and dedication of our team members that has made this agency a success and it
is what will lead us to further growth and accomplishment," said
Patregnani."Having worked closely with Andrew Varga over the last two years I
have seen firsthand his vast brand building skills and I am thrilled to have
him as a vital part of our leadership team moving forward."
"Pat has fueled the greatest growth this agency has seen through his
undeniable business savvy," said Jordan Zimmerman."Andrew has proven himself
to be one of the greatest partners we've ever had in developing advertising
and marketing that doesn't just work, but exceeds shareholder expectations.I
look forward to working closely with them to grow the agency even further
under their leadership."
"After more than 25 years in the industry, I know how rare it is to come
across an agency that operates like an extension of the client.At Zimmerman
Advertising, that client mentality was not only apparent in the speed and
quality of their customer service, but also in their laser focused attention
to sales and ROI," explained Varga."I knew I was seeing something special
that I wanted to be a part of."
Varga and Patregnani join a strategically strengthened and restructured
executive lineup.With a galvanized leadership team, a refocused effort on
company vision and values as well as an expansion of their digital marketing
department, Zimmerman Advertising is confident they have the infrastructure to
support the next phase in company growth.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom
Group™ company, is the country's leading national retail brand builder, and
one of the largest full-service advertising agencies in the United States,
with more than 1,100 full-time associates and offices throughout the country,
including New York, Los Angeles, Chicago, Dallas and Atlanta. For information
on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialty
firms provide advertising, strategic media planning and buying, direct and
promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
SOURCE Zimmerman Advertising
Contact: Jamie Salen, Public Relations Manager, Zimmerman Advertising,
954.644.4067 or firstname.lastname@example.org.
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