Michael Houston Promoted To CEO Of Grey North America
A Prime Mover in New York's Success Takes on a Broader Leadership Role
NEW YORK, July 8, 2013
NEW YORK, July 8, 2013 /PRNewswire/ --James R. Heekin, III, Chairman and CEO
of Grey Group, today announced the promotion of Michael Houston, 41, to CEO of
Grey North America, a new position reporting to Heekin. Houston has served
most recently as Chief Operating Officer of Grey New York. He will continue
to share leadership duties in New York with Tor Myhren, President and Chief
Creative Officer, Grey New York.
(Photo: http://photos.prnewswire.com/prnh/20130708/NY43503 )
In his expanded new leadership role, Houston will oversee Grey North American
offices comprised of New York, San Francisco, Canada, including Toronto and
Vancouver, as well as Grey Activation and PR, based in New York. Houston will
share oversight of Wing U.S., the multicultural marketing communications
agency, with offices in New York and Miami, together with Alain Groenendaal,
who serves as President and CEO of Wing as well as Grey Latin America.
"Michael Houston is one of our most dynamic and talented leaders," Jim Heekin
said. "Together with Tor Myhren, he has built a first-class management team
in New York, transformed our creative performance and digital prowess and
spearheaded a new business growth record second to none."
Heekin continued, "Michael is a natural to extend the 'Famously Effective'
culture and best practices that have made Grey New York such a powerhouse and
expand our integrated offering to fuel growth across North America."
Michael Houston: Bio
Michael Houston joined Grey New York, the global network's flagship
headquarters office, in 2007 as Executive Vice President, Director of
Marketing, to lead Grey's business development and brand marketing efforts.
He was promoted to Global Chief Marketing Officer of Grey worldwide in 2010 in
recognition of Grey's record growth. Appointed to the new position of
Managing Director of Grey New York in 2011, Houston took on the role of Chief
Operating Officer of the 985-person strong agency in 2012. He was named to
the prestigious Crain's New York Business "40 Under 40" list in 2012.
Michael Houston said, "I am very grateful for this new challenge. The Grey
brand has tremendous vitality and potential as we approach our 100th year of
serving great clients. I look forward to working with the unique talent we
possess in North America to capitalize on our momentum and shape our future."
Grey's Record Performance
2012 was Grey's fifth year in a row of record new business and creative
performance. Advertising Age once again named Grey to its prestigious A-List
of the 10 hottest shops in the U.S. Grey New York was named to Creativity's
A-List of the 10 most creative agencies in the world. Grey took top honors as
"best all-around ad agency of 2012" in Forbes' survey of agency search
consultants. The agency's soaring creative reputation was bolstered with the
win of 36 Cannes Lions, its best showing ever, in 2013.
In recent years, Grey's high-profile winning streak has accounted for upwards
of $3 billion in new business billings. New clients and brands include
Gillette, RadioShack, Marriott Hotels and Resorts, AARP, Duracell, Allergan,
Pfizer's Advil, The National Park Foundation, Kellogg's Pringles, NFL,
DirecTV, Red Lobster, T.J. Maxx, Sargento Foods, Allianz, Diageo's Ketel One
Grey is the advertising network of Grey Group. Grey Group ranks among the
largest global communications companies. Its parent company is WPP (NASDAQ:
WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency
serves a blue-chip client roster of many of the world's best known companies:
Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon,
3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts and T.J. Maxx.
Contact: Owen Dougherty
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