MARS Advertising Names Eric Dermont to Senior Vice President of Analytics
Veteran analytics expert brings two decades of experience, set to drive
business performance through integrated and optimized marketing and client
SOUTHFIELD, Mich., July 8, 2013
SOUTHFIELD, Mich., July 8, 2013 /PRNewswire/ --MARS Advertising, a leading
shopper marketing agency, today announces the appointment of Eric Dermont as
senior vice president of analytics. A veteran of integrated marketing and
strategic analytics, Dermont brings nearly 20 years of experience to the MARS
strategic planning team, providing a wealth of knowledge in using analytics
and insights to inform business solutions.
"Eric's expertise and vast insight will be a great asset to our strategic
planning team and provide our valuable clientele further breadth of marketing
knowledge and intelligence," said Rob Rivenburgh, Chief Operating Officer,
MARS Advertising. "His proven success and vision in deploying analytical
capabilities and strategic recommendations at scale will only continue to
advance the success of our client campaigns."
The MARS Planning team, led by Fern Grant, is comprised of strategic,
engagement, digital, multicultural, and research specialists, who collect and
synthesize data and knowledge to produce whole person insights that drive
actionable recommendations and integrated ideas. The addition of Eric to the
team ensures cross-functional collaboration between analytics, planning,
technology, creative, account and clients to deliver high impact consumer
experiences that accelerates business performance.
Before joining the MARS team, Dermont led the Digital Analytics teams at Team
Detroit and MRM supporting Ford and General Motors.In these roles, he was
responsible for optimizing site, mobile and social performance by leveraging
cutting edge digital tools to deliver executive facing performance reporting,
integrated deep dive analyses, multivariate tests, and targeted consumer
experiences.Prior to his digital analytics roles, Eric led fact-based
marketing teams at Accenture and Valassis supporting retailers like Best Buy,
JCPenney, IKEA, Sears Canada, Toys R Us, Sherwin Williams and Old Navy. Eric
earned hisbachelor's degree in Economics from Michigan State University and a
Master's in Business Administration for the University of Michigan-Dearborn.
This announcement continues on the impressive success that has taken place
within the MARS team over the past year. In that time, MARS has realized rapid
growth across its 11 offices throughout North America and the United Kingdom,
while also marking its 40^th year as a top shopper marketing agency.
Founded in 1972, MARS Advertising, Inc. has been named the No. 1 Shopper
Marketing firm inthe United Statesfor five out of the past six years,
according to The Hub Magazine. Working with Fortune 500 companies, MARS and
its affiliated companies have more than 500 employees in 11 offices
throughoutNorth Americaand in the U.K. MARS offers full-service integrated
marketing solutions, from insights to execution.
For more information about MARS, visit www.marsusa.com or find us on Facebook
Phone: 518.465.8829 x 215
SOURCE MARS Advertising
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