NCM Media Networks And Beijing China Times Media Advertising Co., Ltd. Enter
Advertising Cooperation Agreement
NCM to Bring U.S. Brands to the Big Screen in China, China Times to Bring
Chinese Brands to NCM’s National Network
NEW YORK & BEIJING -- July 8, 2013
NCM Media Networks and Beijing China Times Media Advertising Co., Ltd. have
entered into an advertising cooperation and fee agreement to help
international brands reach movie audiences in the United States and China.
As part of the new agreement, the two cinema advertising leaders will now work
together to offer marketers in each country the opportunity to reach
moviegoers in their respective countries.
For American advertisers and their agencies looking to reach consumers in the
second-largest movie market in the world, NCM can now offer access to cinema
advertising inventory through the China Times Cinema Network, which includes
over 200 Wanda Cinemas and other leading movie theater circuit affiliates
across China. The Wanda Cinema Line is the top-ranked cinema circuit in Asia,
with 116 five-star cineplexes and 985 movie screens, of which 69 are IMAX
screens. In addition to exclusive resources of Wanda Cinema Line, the China
Times Cinema Network also includes 96 other influential theaters and more than
600 screens nationwide, with an annual audience of over 60 million moviegoers.
China Times’ cinema advertising network growth rate leads the industry with a
25 percent increase in the number of theaters and a 40 percent increase in
audience impressions year-to-year. In June 2013, China Times obtained the IMAX
screen advertising rights, making it the one and only agency with this
exclusive right in China. Based on these industry-leading resources, the China
Times Cinema Network could provide a competitive and attractive advertising
option for global clients.
Likewise, for Chinese advertisers that are interested in reaching U.S.
audiences, China Times can now help them to bring their brands to the big
screen in America across National CineMedia’s NCM Media Networks, the top
national cinema network reaching moviegoers on-screen, on-site, online and on
the go. NCM operates the largest digital in-theater network in North America,
which allows for the targeted distribution of cinema advertising and
entertainment events within its network of AMC Entertainment Inc., Cinemark
Holdings, Inc., Regal Entertainment Group and other top affiliate movie
theaters nationwide. NCM’s network reaches over 1,500 theaters and
approximately 19,300 screens with 3 million+ seats in 183 Designated Market
Areas® (49 of the top 50) in the United States, with an annual audience of
over 700 million moviegoers. NCM is America’s No. 1 weekend network,
consistently ranking higher in reach than any other network on Fridays and
Saturdays,* and is a top 10 network during the rest of the week, ranking on
average as the No. 8 network during key sweeps periods.
“Many of our national advertising clients are international brands, so this is
a unique opportunity for us to be able to help them or their media agency
reach the same highly engaged, enthusiastic movie audiences in China that they
do here in the U.S.,” said Cliff Marks, president of sales and marketing with
NCM Media Networks. “This new arrangement also creates a conduit for Chinese
companies that would like to reach American moviegoers through our NCM
“This new cooperative relationship will help our Chinese national enterprises
by allowing us to offer them an indispensable way to build their international
brand images and promote their trans-national marketing strategies,” said Lyu
Ping Bo, chief editor of China Times. “For China Times, it also represents a
true service value as we become the bridge for our advertising clients to
enter the U.S. Market.”
About National CineMedia (NCM)
National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,300 screens
(over 18,400 digital). During 2012, approximately 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com. (NCMI-A)
Beijing China Times Media Advertising Co., Ltd.
Beijing China Times, which is invested in by Wanda Group, offers a wide
spectrum of communication services including financial newspaper, magazine,
cinema commercials, high-end financial activities, LED advertising, plaza
advertising, etc. It provides the Chinese New Rich with accurate,
comprehensive and insightful information on finance and business. It also
affords high-end brand clients valuable and integrated broadcast solutions.
China Times media is the partner and advertising agent for Wanda Cinema, whose
116 first-rate theaters contribute 18 percent of box-office income, and whose
985 screens attract approximately 60 million audiences annually. China Times
also has 96 other influential theaters and more than 600 screens which form a
nationwide network. By using these resources, China Times Media can provide a
promotion solution that integrates commercials before the show, ticketing
cooperation, fan meeting, in-field advertising, etc.
For more information about China Times, visit
http://www.chinatimes.cc/index.htm. For more information about Wanda Cinema
Line, visit http://www.wanda.cn/English/Industry/wenhua.shtml.
*Source: Nielsen Monitor Plus, A18-49, Mon-Sa 8p-11p; Su 7p-11p, 60 min
qualifier, Nielsen Cinema Audience Reports Feb 2012, May 2012; July 2012; Nov
NCM Media Networks
Amy Jane Finnerty, 212-931-8117
Lulu Zhou, 0086-010-59250493
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