GuestLogix Announces Major Customer Win With Signing of Asia's Largest Airline, China Southern

GuestLogix Announces Major Customer Win With Signing of Asia's Largest Airline, 
China Southern 
Company to Enable Inflight Auction of Seat Upgrades Onboard China
Southern Airlines 
TORONTO, ONTARIO -- (Marketwired) -- 07/08/13 -- GuestLogix Inc.
(TSX:GXI), the leading global provider of onboard retail and payment
technology solutions to airlines and the passenger travel industry,
today announced an agreement to deploy its onboard retail technology
platform including POS handheld devices to accept China UnionPay bank
cards onboard China Southern Airlines. GuestLogix' solution will be
deployed to enable the purchase of inflight seat upgrades using a
secure, convenient solution onboard China Southern aircraft. This win
marks the global introduction to China UnionPay card acceptance in an
inflight environment, as well as represents GuestLogix' continued
expansion into the Asia Pacific region. 
"Our focused efforts in Asia Pacific are truly paying off as we
welcome China's largest airline - the fifth largest airline in the
world - into our customer base," said Brett Proud, President & CEO of
GuestLogix. "As the market leader in Asia Pacific, China Southern is
carving its own path, staying true to its reputation as an innovator
in terms of both technology and customer service. We are thrilled to
assist China Southern with its unique inflight seat upgrade
offerings, by enabling the offline acceptance of China UnionPay cards
on international long-haul routes for the very first time in the
GuestLogix' PCI-compliant handheld POS devices will be deployed for
the acceptance of China UnionPay bank cards for the purchase of
inflight seat upgrades. In collaboration with China UnionPay and
China Merchant Bank, GuestLogix will support China Southern's payment
processing of accepted cards onboard. Implementation of the
GuestLogix platform will enable improved in-cabin service and an
enhanced customer experience, while allowing China Southern to
generate ancillary revenues via a new and innovative form of onboard
"With ongoing commitment to the philosophy of "starting from customer
experience and valuing every service opportunity", we constantly
provide the experiences that exceed our passengers' expectations,"
said Zhou Junbao, General Manager Marketing, Commercial Steering
Committee of China Southern Airlines. "As an airline known for
putting our customers first, we are pleased to be adding inflight
seat upgrades to our repertoire of offerings that will enhance the
inflight experience for our passengers. By joining forces with
leaders in onboard retail and payment technology, we are able to
provide this exciting new luxury onboard our flights."  
China Southern is the largest airline in Asia in terms of fleet size,
route network and passenger capacity. The carrier services more than
193 destinations in 35 countries and regions worldwide, with a strong
emphasis on flights within China and Asia, and international service
to Europe, America, Australia and Africa.   
"We are delighted that China Southern identified GuestLogix as the
best solution provider to partner with for the introduction of seat
upgrades and secure credit card acceptance onboard," said Ilia
Kostov, EVP Global Sales, GuestLogix. "On the heels of GuestLogix'
entry into the Hong Kong and Chinese markets, we couldn't be more
pleased to secure this new agreement with Asia's largest airline
customer. Our Company, and our Asia Pacific office in particular,
will continue to develop our global presence by seeking out new
business and partnerships in the local airline industry."  
In 2012, China Southern Airlines transported more than 86 million
passengers, making it the largest airline in China for the 34th
consecutive year.  
About China Southern 
Established on October 11, 2002, China Southern Air Holding Company
is a large state-owned air transport group merging China Southern
Airlines, Xinjiang Airlines and China Northern Airlines, and is one
of the three major air transport groups under direct management of
State-owned Assets Supervision and Administration Commission of the
State Council. China Southern transported 86,469,600 passengers in
2012. China Southern Airlines operates the largest fleet, most
developed route network and largest passenger capacity of any airline
in The People's Republic of China. Currently, China Southern operates
500 passenger and cargo transport aircraft, including Boeing 787,
777, 747, 757 & 737 and Airbus A380, 330, 321, 320, 319. The airline
fleet is ranked the first in Asia and the third in the world. With
Guangzhou and Beijing as its central hubs, the carrier boasts a
substantial route network spanning more than 150 destinations in
China and intensive radiation in Asia with more than 40 destinations,
and with service to Europe, America, Australia and Africa. Serving
more than 660 air routes with 200,000 seats available per day, China
Southern has nearly 2,000 daily flights to 193 destinations in 35
countries and regions across the world. For more information please
About China UnionPay  
China UnionPay, established in 2002, is the bankcard association in
China. As the pivotal role of China's bankcard industry, China
UnionPay is responsible for operating unified inter-bank clearing and
settlement system in China and developing the international
acceptance network for UnionPay card. To date, the total number of
UnionPay card issued worldwide has exceeded 2.3 billion. China
UnionPay has also established partnership with around 400 financial
institutions all over the world. As of now, UnionPay card
international acceptance network has been extended to 92 countries
and regions. Over 10 of them have issued UnionPay card. For more
information, go to 
About GuestLogix  
GuestLogix Inc. (TSX:GXI), the leading global provider of onboard
store technology and merchandising solutions, brings over a decade of
expertise as a trusted onboard transaction processing partner to
airlines, rail operators and the passenger travel industry.
GuestLogix helps its customers to create, manage, and control onboard
retail environments tailored to their needs and their passengers for
a truly personalized experience. The Company is partnered with global
leaders in catering, duty-free and in-flight entertainment, offering
complete onboard retailing services to airlines and rail operators
worldwide. GuestLogix' global headquarters and centre for product
innovation is located in Toronto, with regional head offices located
in Dallas, London and Hong Kong. More information is available at 
(C) 2013 GuestLogix. All Rights Reserved.  
Forward-Looking Statements 
This news release includes certain forward-looking statements that
are based upon current expectations, which involve risks and
uncertainties associated with GuestLogix' business and the
environment in which the business operates. Any statements contained
herein that are not statements of historical facts may be deemed to
be forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", and
similar expressions to the extent they relate to the Company or its
management. The forward-looking statements are not historical facts,
but reflect GuestLogix' current expectations regarding future results
or events. These forward-looking statements are subject to a number
of risks and uncertainties that could cause actual results or events
to differ materially from current expectations, including the matters
discussed under "Risks and Uncertainties" in the Filing Statement
filed on May 15, 2013 with the regulatory authorities. GuestLogix
assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those
reflected in the forward-looking statements.
Dan Thompson, GuestLogix
Vice President - Marketing,
Communications & Investor Relations
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