Coppersmith Capital Files Definitive Proxy Materials to Elect Three Highly-Qualified Candidates to Alere’s Board and Sends

  Coppersmith Capital Files Definitive Proxy Materials to Elect Three
  Highly-Qualified Candidates to Alere’s Board and Sends Letter to Alere
  Stockholders

Notes That Alere is Deeply Undervalued as a Result of Misguided Strategy, Poor
                     Execution and Capital Misallocation

    Outlines Strategic Plan to Enhance Value That Can Generate Stock Price
                         Appreciation of 74% to 136%

  Urges Stockholders to Vote the BLUE Proxy Card to Support Real Change and
                         Elect Coppersmith’s Nominees

Business Wire

NEW YORK -- July 8, 2013

Coppersmith Capital Management, LLC (“Coppersmith Capital”) and the other
participants in its proxy solicitation (collectively, “Coppersmith”), the
fourth-largest stockholder of Alere, Inc. (NYSE: ALR) (“Alere”), owning
approximately 7% of the shares outstanding, today announced that it has filed
with the Securities and Exchange Commission definitive proxy materials in
connection with the election of Coppersmith’s three highly-qualified and
independent candidates to Alere’s Board of Directors at its upcoming annual
meeting of stockholders on Wednesday, August 7, 2013.

Coppersmith also sent a letter to Alere’s stockholders outlining a detailed
plan for value creation and urging all stockholders to vote the BLUE proxy
card for the election of Coppersmith’s nominees.

Jerome Lande, Managing Partner of Coppersmith Capital, said: “We have a deeply
rooted belief in Alere’s intrinsic value, which has been systematically eroded
by a misguided strategy, operational mismanagement and questionable
acquisitions. We have attempted to work with the company to bring about real
change that can benefit all stockholders, but have been disappointed by the
fortress mentality around a value destroying status quo. Indeed, the company
has made a desperate attempt to window dress by putting forward a slate of new
hand-picked nominees that have already committed to support a failing
strategy, before they are even in place to act as the stockholders’
fiduciaries.”

Added Lande, “We are putting forward a plan that has the potential to create
real near-term value and strengthen the overall business for the future. We
ask our fellow stockholders to review Coppersmith’s detailed plan to unlock
value and re-focus Alere on its core business. We urge them to support real
change and vote the blue proxy card to elect our three highly-qualified and
independent director nominees.”

The full text of the letter follows:

VOTE THE BLUE PROXY CARD TODAY TO ENSURE THAT ALL STRATEGIES ARE CONSIDERED TO
                  ENHANCE THE VALUE OF YOUR ALERE INVESTMENT

Dear Fellow Alere Stockholder:

Coppersmith Capital Management, LLC and the other participants in its proxy
solicitation (collectively “Coppersmith”) own approximately 7.0% of Alere,
Inc. (“Alere” or the “Company”). We have nominated three highly qualified,
independent candidates, Curt R. Hartman, Theodore E. Martin and Jerome J.
Lande, for election to Alere’s board of directors (the “Board”) at the
upcoming annual meeting of stockholders (the “Annual Meeting”). We believe we
are the fourth-largest stockholder of Alere and have consistently continued to
increase our position by close to 20% since the announcement of our nomination
of director candidates because we believe in the strength of Alere’s core
assets and are encouraged by the strong support we have received from our
fellow stockholders.

Alere is deeply undervalued and chronically underperforming, in our view,
largely as a result of major strategic, structural and operational problems
within the control of management and the Board. Yet, Alere’s management and
Board have proposed only feeble half-measures, with no quantified targets or
timetables, in what appears to be nothing more than an attempt to placate
frustrated stockholders. We believe Alere’s plan will only result in
preserving the status quo and the ongoing destruction of stockholder value. In
contrast, Coppersmith has proposed a clearly defined action plan with specific
financial goals, and the stockholder representation needed to enact it:

     Divest the Health Management division, while partnering to preserve any
1)  attractive product sales, in a competitive auction process conducted by a
     qualified independent investment banker.
     
     We estimate completion by 1^st quarter of 2014, proceeds of $270 million
     to $400 million, and boost to operating margins and growth of 380 basis
     points and 90 basis points, respectively.

     Commence an aggressive de-leveraging program with divestitures of
2)   non-core businesses including the consumer products joint venture and
     potentially the Toxicology division.
     
     We estimate potential proceeds of up to $3.4 billion (including Health
     Management and the businesses in management and the Board’s $200 million
     plan), for potentially zero net leverage at year-end 2013.

3)   Rationalize operations, focused on cost reductions and a culture of
     ROIC-based decision making and accountability.
     
     We estimate a conservative range of $50 to $100 million in cost savings,
     but believe far more may be achievable by the first half of 2014.

Coppersmith believes these actions can generate a stock price of $43 to $58,
or 74% to 136% appreciation from Alere’s current prices as of June 28, 2013.
If not, we firmly believe the resulting streamlined company would be highly
attractive to strategic and financial acquirors, at similar valuation or
greater.

                                                            
            (dollars in millions, except per share           Low       High
            amounts)
            Total Divestiture Proceeds                       2,940.9   3,371.6
                                                                       
            Core Diagnostic 2014E EBITDA                     406.5     406.5
            Cost Savings                                     50.0      100.0
            Core Diagnostic EBITDA plus Cost Savings         456.5     506.5
            Trading Multiple                                 10.0x     11.0x
            Core Diagnostic Value                            4,565.4   5,571.9
            Estimated Net Debt & Preferred at 12/2013        1,032.8   602.1
            Equity Value                                     3,532.5   4,969.8
                                                                 
            Implied Price Per Share                          $42.67    $57.84
            Premium to Current Price                      74.2%    136.1%
            

We believe Alere needs a strong, independent Board that will open-mindedly
evaluate all available alternatives to restore Alere to profitability and
build a more valuable Company. Coppersmith’s nominees are truly independent
and will consider all strategies to enhance stockholder value. On the other
hand, in his June 27, 2013 letter to stockholders, Chairman and Chief
Executive Officer (“CEO”), Ron Zwanziger, made it clear that Alere’s new
hand-picked nominees are already committed to management’s failing strategy
even BEFORE their election to the Board, stating “Your Board’s director
nominees have committed to being actively engaged in overseeing management’s
execution of Alere’s strategy.”

Stockholders deserve better – they deserve truly independent directors who are
committed to representing stockholders’ interests and will consider all viable
                     strategies to enhance Alere’s value.

                             ____________________

             Alere’s Record Speaks for Itself: Change is Overdue

                            Stock Underperformance

Alere’s stock price performance has punished stockholders on an absolute basis
as well as relative to both the stock market generally and healthcare
companies specifically (as defined by the Company’s own chosen comparables,
the NYSE Composite Index and the Dow Jones US Healthcare Index).

                                                   1 Day    
                                                             Before
        Stock Performance        2 Year   3 Year    5 Year   Matria    10 Year
        (a)                                                  ^(b)
        Alere                    -36.1%   -26.5%    -30.0%   -51.0%    47.9%
                                 
        NYSE Composite           16.0%    48.6%     14.2%    23.1%     122.7%
        DJ US HC Index           39.2%    78.4%     69.8%    67.1%     119.2%
                             
        Underperformance         -52.1%   -75.2%    -44.2%   -74.1%    -74.9%
        vs. NYSE Composite
        Underperformance      -75.3%  -104.9%  -99.8%  -118.1%  -71.3%
        vs. DJ US HC Index
                                                                       

    a.  Total Return as of May 31, 2013.
        b.   From January 27, 2008, the day before the Matria Healthcare
             acquisition was announced.

We believe the long-term record is indefensible and shows a chronic disregard
for stockholders’ best interests:

  *Alere’s stock averaged -77% underperformance relative to its comparable
    indices over the last two through ten-year periods, and average absolute
    performance in these periods of -11%.
  *It has also been terrifically volatile in painful short-term periods, with
    one-day declines of at least -13% in each of the last three fiscal years.
  *We find it disingenuous that a Chairman and Board with tenures of 12 and
    10 years respectively, can ignore years of underperformance and in their
    June 27, 2013 letter to stockholders, cite only a stock price return over
    the last eight months, a period which follows the operational debacle and
    stock price crash due to the FDA investigation.

                         Operational Underperformance

Alere’s operating performance has deteriorated for several years, despite over
$2.5 billion in acquisitions since 2009.

                                                              
        Non-GAAP Operating Results              2009    2010    2011     2012
        Professional Diagnostics Organic        7.4%    5.7%    5.5%     1.4%
        Growth (Incl. Triage)
        Health Management Organic Growth        -2.1%   -8.6%   -10.7%   0.2%
        Gross Margin                            57.7%   56.1%   55.3%    53.6%
        Operating Margin                        24.3%   22.1%   20.7%    17.9%
        Adjusted EPS                            $2.63   $2.51   $2.48    $2.25
                                                                         

We are concerned that:

  *Poor execution has led to long-term negative trends across many
    operational measures.
  *These intrinsic operational problems were compounded by the FDA
    investigation into, and subsequent change in release specifications and
    manufacturing yields for, Alere’s Triage troponin product line. This
    business interruption and accompanying weakened revenue and margins
    negatively impacted 2012 EPS by $0.32 and caused a 14.7% decline in stock
    price on the day Alere announced the seriousness of the investigation and
    a recall of affected products.
  *Even worse, Alere seemed to be caught off-guard by the investigation into
    Triage, when close competitor Beckman Coulter had come under investigation
    for its own troponin product line only two years earlier.
  *Alere excluded the lost revenue from the FDA investigation in its reported
    2012 organic growth, and then claimed its recovery as an “Action Taken” as
    part of its plan to “Re-establish historic organic revenue growth”.
  *Alere has consistently missed its targets:

       *Alere missed its initial annual Adjusted EPS estimates by 10% or more
         in each of the last three years. Perhaps this is why it stopped
         issuing guidance in 2013.
       *Alere’s new product sales have fallen dramatically short of its 2010
         predictions, by 20% in 2011, over 60% in 2012 and an expected 80% in
         2013. Alere management has retracted these projections also.
       *Two new products also underpin management’s undelivered, vague
         promises of recovering organic growth: the CD4 Analyzer and epoc
         Blood Analysis System. These products both fell short of their 2012
         targets by roughly 50%.
       *Notably, Alere’s new growth plan makes no mention of the vaunted
         Heart Check product line which despite projections of over $30
         million in sales for 2012 and over $85 million in 2013, has yet to
         produce material revenue, despite reported development expenditures
         of well over $120 million through 2010.

                            Capital Misallocation

We believe that Alere’s management and Board have failed in their duties as
stewards of stockholder capital. We wonder:

  *Why with over $4 billion in acquisitions since 2008, has Alere’s
    enterprise value increased by less than $1 billion? What happened to this
    $3 billion in stockholder wealth lost in five years?
  *Why does Chairman and CEO Zwanziger boast about “continually analyzing our
    business to evaluate prudent divestitures”, when Alere has completed only
    one material asset sale and one joint venture in the last ten years,
    representing one divestiture for every 50 acquisitions and proceeds of
    less than 5% of acquisitions?
  *Has management and the Board performed thorough due diligence, including
    proper risk analysis, on its acquisitions, considering they have completed
    over 100 acquisitions in 10 years, a pace of nearly a deal a month?

We believe the Board and management’s poor track record in capital allocation
reflects either lack of interest in, or capacity for, proper risk and
valuation analysis. Some examples that reinforce our view:

  *The Company (at the time known as Inverness) acquired Alere Medical, Inc.
    (the original kernel of the Company’s Health Management business) in
    October 2007 for $302 million, or 3.9x revenue, from a private equity firm
    that had purchased it six months earlier for $175 million, or 2.8x
    revenue. One month later, the Company bought ParadigmHealth, Inc. for $230
    million, or 3.8x revenue. Two months later the Company acquired Matria
    Healthcare, Inc. (“Matria”) for $1.2 billion, or 3.4x revenue. Today,
    Alere’s closest health management comparable, Healthways, Inc. (NYSE:HWAY)
    (“Healthways”), trades for roughly 1.1x 2013 consensus estimated revenue.
    Alere trades at roughly 2.1x 2013 consensus estimated revenue, versus its
    diagnostic peers at roughly 3.9x on average.
  *From November 2011 through December 2012, Alere made two investments in
    the mail order diabetic testing supply industry (Arriva Medical and
    Liberty Medical Supply). Only a month later in January 2013, CMS announced
    a 71% reimbursement reduction for mail-order diabetic supplies.

We believe Matria is a case study in how Alere approaches acquisitions. In
2007, we performed extensive analysis of the health management industry, in
contemplation of a potential investment in Matria. We chose not to pursue such
investment because of strategic problems we uncovered during our due
diligence.

  *In 2007 Matria had already begun to lose several major contracts which
    would lead to organic revenue declines in 2008.
  *The industry generally, and Matria specifically, were largely unable to
    demonstrate an ROI for customers.
  *Matria’s decision to sell directly to employers put it in direct
    competition with payors/insurers. We saw this as a “ticking time bomb” as
    insurance companies began aggressively insourcing health management.
  *Healthways instead chose to operate as an outsourced health management
    provider for insurers to offer their customers. As we expected, this
    strategy appears to have allowed Healthways to weather the industry’s
    downturn better than Alere.
  *We were not the only ones to see these risks. John Spina, Vice President
    and Treasurer of Walgreen Company (NYSE: WAG), a participant in the Matria
    sales process, stated to DealReporter in April of 2008: “There have been
    some reports that potentially Walgreens could be ‘waiting in the wings’. I
    can assure you that we are not sitting there ‘waiting in the wings’ for
    anything to happen with Matria.” The article continues to paraphrase
    Spina: “There just have not been any viable economic models to date that
    would justify such an acquisition financially.”

                             ____________________

The Real Change Needed at Alere: Coppersmith is Proposing A Better Way Forward

          Health Management and Alere: A Chronic Sickness in Itself

Chairman and CEO Zwanziger has been promising growth and increased profits in
Health Management that he has failed to deliver for five years in a row:

                                                    
Year   Ron Zwanziger’s Earnings Commentary on         Reality
         Health Management
         “… I think we very much we've bottomed out”      2009 organic revenue
2008   – 3Q08; “…we expect 2009 revenues to be        down 2.1%, EBITDA
         slightly up compared to a pro forma 2008.” -     margin 327bps
         4Q08
         “…we are feeling really quite – quite, quite     2010 organic revenue
2009   good about what's happening here in this       down 8.6%, EBITDA
         business.” And “…we do expect to have some       margin 323bps
         significant organic growth in 2010” - 1Q09
         “…we expect the health management business       2011 organic revenue
2010   to recommence modest overall growth in         down 10.7%, EBITDA
         2011.” - 2Q10                                    margin 578bps
         “At this point, we feel that the health
         management division has begun to turn the        2011 organic revenue
2011   corner and we expect modestly increasing       down 10.7%, EBITDA
         revenues and stable to increasing gross          margin 578bps
         margins from this point forward.” - 1Q11
         “Another favorable trend in the first            2012 revenue up 0.2%
2012   quarter was improved predictability and        but EBITDA margin
         stabilization of our health management unit”     down 485bps
         - 1Q12
                                                     

It is clear to us that Chairman and CEO Zwanziger’s strategy has and is
continuing to fail. Yet, instead of holding Chairman and CEO Zwanziger and his
management team accountable for their failed strategy, the Board is asking
stockholders to continue to support it. Chairman and CEO Zwanziger and the
incumbent Board have nominated four new candidates to Alere’s Board, who he
tells us, have committed to support Alere’s failed strategy.

THE FACTS: The operating results of Alere’s Health Management business are a
disaster by almost any measure.

                                                             
        (dollars in              2007    2008    2009    2010    2011     2012
        millions)
        Health Management        NM      48.9%   -2.1%   -8.6%   -10.7%   0.2%
        Organic Growth
        Health Management        17.1%   24.8%   21.5%   18.3%   12.5%    7.6%
        EBITDA Margin
        Net Change to            463     817     142     (969)   (353)    25
        Goodwill
                                                                          

The results of Alere’s capital allocation in the Health Management division
are even worse:

  *18 acquisitions totaling over $1.8 billion
  *13 acquisitions since organic revenue growth turned negative
  *$1.4 billion of $1.5 billion in goodwill already written off (92%)
  *6 more acquisitions since the write-downs
  *$198 million in capital expenditures so far

“For the Health Solutions/Management business, meanwhile, we continue to value
      the business at $0…” – Greg Simpson, Wunderlich Securities, 5/9/13

 “Our $25 price target assumes $200 MM for the DM segment…” – Zarak Khurshid,
                      Wedbush Securities, Inc., 5/22/13

Alere has pursued its Disease Management strategy for six years during which
time a) Chairman and CEO Zwanziger’s view on connected health has changed
remarkably little, and b) none of his competitors have pursued a similar
strategy.

ALERE’S PLAN: Alere’s current strategy for the Health Management division has
two principal components.

1) Joint Venture 40% of the Health Management division

We consider this to be poor strategy that willfully ignores the failings of
the Health Management division:

  *Alere would retain 80% ownership in a difficult-to-unwind partnership that
    would further complicate a potential divestiture in the future.
  *In discussions with management we have gleaned no reasonable basis for
    expecting that a joint venture for these assets would accrete meaningful
    value.
  *The remaining Health Management business would continue to have growth and
    margins that are dilutive to the financial profile of the core diagnostics
    businesses.
  *Alere’s stock will continue to suffer from the failure of the Health
    Management division, harming overall valuation and absorbing
    disproportionate investor relations bandwidth as Alere struggles to regain
    credibility.

We believe Alere’s inability to consummate such a joint venture thus far may
indicate the lack of merit of such a strategy:

  *Began over a year ago as “sell or joint venture” by end of 2012; now joint
    venture with no deadline

       *We understand via industry sources that there are virtually no
         interested parties in a joint venture with Alere or purchase at a
         positive cash price.

  *Alere has been exploring joint venture in health management unsuccessfully
    since the acquisition of Matria (as first reported in the Matria
    announcement, January 28, 2008).

    Our discussions with management regarding the purpose and value of the
   proposed joint venture lead us to believe this strategy was designed to
  placate frustrated stockholders by hiding past mistakes off-balance sheet,
           while further entrenching the connected health strategy.

2) Rebrand Health Management as health information solutions, with a focus on
health information exchanges (HIE)

In an apparent example of spin and damage control, Alere has changed the name
of its Health Management division to something more reflective of the current
fashion in investor buzzwords. This move is premised in large part around the
Company’s nascent offerings in the HIE market, an effort that began with its
December, 2011 acquisition of Wellogic, a distressed, poorly positioned
developer of HIE technology.

Chairman and CEO Zwanziger has stated to Coppersmith that Alere has the only
truly operable, universal and agnostic HIE system presently in the market. To
the contrary:

  *Industry reports state that there are in fact over 280 such systems
    available today, with dozens presently serving customers.
  *Leading healthcare information technology research firm, KLAS Research,
    did not even include Alere in its review of the top eleven vendors who
    comprise 80% of the market.
  *These market leaders include, among others, GE, Microsoft, Cerner,
    Allscripts, Aetna, UnitedHealth, McKesson and Siemens – whose average
    market capitalization is $94.5 billion, almost 50x Alere’s.

       *Medicity (Aetna) has 800 hospitals and 250,000 physicians using their
         network today.
       *AllScripts has stated publicly it will spend $500 million on its HIE
         business in 2013 alone.

The long-term value in HIE is the analytics one can drive from data. The
above-mentioned companies own, control or access more healthcare data than
Alere (or arguably any diagnostics company). The health insurance and IT
industries have been producing data analytics for decades. Sadly, we consider
Alere a dilettante in this space, and believe the industry research supports
this view. Furthermore, Alere’s management and Board made virtually the same
mistake before.

                                        
2007: Health Management                  2013: Health Information Exchange
                                           
  *Alere launches new strategy only
    tenuously connected to its core          *Alere launches new strategy
    business                                   only tenuously connected to its
                                               core business
       *‘Will pull significant
         diagnostic revenue’                    *‘Will pull significant
       *Well-capitalized competitors:              diagnostic revenue’
         payors, etc.                             *Well-capitalized
                                                    competition: payors, IT
  *None of Alere’s diagnostic
    competitors follow                       *None of Alere’s diagnostic
                                               competitors follow
  *Result: $2 billion spent, $1.4
    billion written-off and years of     RESULT?
    declining growth and margins.
                                        

COPPERSMITH IS PROPOSING A BETTER WAY FORWARD: Coppersmith believes that
management and the Board must be honest with themselves and investors about
the permanent impairment of the Health Management division and the failure of
the combination strategy with diagnostics, and should sell the entire Health
Management division. Our recent conversations with investors have strengthened
our belief that this is one of the largest stumbling blocks to maximizing
Alere’s value, either as a public company or in a sale process to the many
strategic or financial potential acquirers we believe would be attracted to an
acquisition of Alere WITHOUT Health Management.

We believe there are two important steps to divesting the Health Management
division:

1) Establish services partnership for inRatio product business and any future
potential home monitoring

inRatio is Alere’s only meaningfully commercialized combination of diagnostics
products and health management services. We believe it would be simple,
practical and objectively preferable (due to scale, profitability and risk) to
partner with any eventual buyer of the Health Management division, or an
alternative third party, for the provision of associated home monitoring
services. We note that the home health equipment and services industry has
been hurt by negative reimbursement trends and, in our view, this would likely
be an attractive source of new business.

2) Retain an investment banker to sell the Health Management division, and in
so doing realize $1.4+ in tax assets

Based on industry sources, we believe that there may be parties interested in
the entire Health Management division. We estimate a sale of the Health
Management division could generate proceeds of $270 million to $400 million on
the basis of a 0.5x to 0.75x revenue multiple range. Chairman and CEO
Zwanziger would have us believe there is tremendous value in the Health
Management business. If he is right, that value should be reflected in the
results of a competitive auction for the business run by a qualified
investment banker.

Such sale, unlike a partial sale such as the joint venture plan, would also
unlock an over $1.4 billion tax asset by our estimate that could be used to
shield Alere from paying tax on gains from other divestitures. Both Alere’s
current plan and Coppersmith’s proposed plan assume divestitures and,
accordingly, we believe the logical first step is the realization of this tax
asset which resides in the stock of the Health Management subsidiary and
therefore requires the disposition of its stock through a complete sale of the
division. Chairman and CEO Zwanziger has alleged that this tax benefit is the
only reason Coppersmith wants the Health Management division sold. This is not
true. Coppersmith believes the Health Management divisions should be divested
because:

  *It is a bad business with poor margins, weak growth and strong competition
    from massive participants with greater capital to devote and more to lose
    if they fail;
  *It is a far smaller and worse business than Alere’s core diagnostics
    franchise, yet it dominates management’s time as well as dialogue with
    investors, and harms overall valuation;
  *Alere’s record in health management is very poor and provides no reason to
    have confidence in any projections of future success; and
  *Selling the Health Management division would unleash a $1.4 billion tax
    asset.

                             ____________________

       Alere’s Leverage: Unsafe, Unaddressed, Unpalatable to Investors

    “What Coppersmith has mistakenly ignored, is that divesting profitable
businesses and using the net proceeds to pay down low-cost debt is dilutive to
   earnings, unless the sale price is at exceedingly high multiples of cash
 flow.” – Chairman and CEO Zwanziger’s Letter to Stockholders, June 27, 2013

We are perplexed by, and strongly disagree with, Chairman and CEO Zwanziger’s
assessment. Using his logic, everything with a ROIC above 5% (Alere’s current
average interest rate) is worth buying or keeping and leverage should
theoretically be unlimited! Moreover, how do you manage risk when you think
your cost of debt is your cost of capital? This is how you end up with
astronomical leverage and a P/E roughly half your peers!

THE FACTS: Over the last three fiscal years Alere’s debt level has increased
by over $1.7 billion even as its market capitalization has declined by nearly
$2 billion. At the beginning of this period Alere’s leverage ratio ^ was 3.3x
and has since risen to 6.0x as of the first quarter of 2013. This leverage is
out-of-step with Alere’s diagnostic peers specifically, the healthcare
industry generally and the stock market broadly. Alere’s leverage is far more
consistent with a private equity leveraged buyout than a healthy, thriving
public company especially in a high-growth industry such as the medical
devices industry. Alere has gorged on the low-cost debt environment of the
last five years. As we have seen in particular focus during the last month’s
bond rout, the weakening of that environment is not a question of ‘if’, but
‘when’, the answer to which we have learned is sooner than the market
expected. Some $2.4 billion of Alere’s debt is at floating rates. Over $3
billion of Alere’s debt will be due within five years.

ALERE’S PLAN: We believe Alere’s management and Board fundamentally
misunderstand the consequences of this enormous leverage on the risk profile
and equity valuation of the Company. Nowhere is this more apparent than in
Chairman and CEO Zwanziger’s insufficient leverage target of 4x at the end of
2015.

  *This goal implies using less than all free cash flow to reduce debt
    (according to consensus estimates).
  *We firmly believe the leverage discount applied to Alere by equity markets
    will remain in place at 4x.
  *A three-year timeframe is too lax, and incommensurate with the gravity of
    the problem.
  *Alere’s leverage will not permit it to re-engage in truly synergist M&A in
    its core POC diagnostics franchises because Alere will remain in a
    leveraged equity M&A trap - too cheap to issue stock, too levered to add
    debt.

COPPERSMITH IS PROPOSING A BETTER WAY FORWARD: Alere has the opportunity to
generate significant value through well thought-out divestitures and can use
the proceeds to alleviate the burden of its leverage. Alere’s management and
Board see less than $200 million in annual sales worth divesting, according to
Company executives. Wall Street research has stated the presumed value of
these divestitures to be roughly $200 million. Coppersmith believes Alere can
and must do much better.

Consumer products joint venture (“P&G JV”): We believe the P&G JV essentially
created a fallow asset with no synergies that most investors ignore in valuing
the Company:

  *Alere’s share of the P&G JV’s net earnings appears below the line and
    therefore out of sight for most investors’ and research analysts’
    valuation calculations, particularly as its gross and operating margins
    are not disclosed.
  *The P&G JV has barely grown since its formation in 2007.
  *The U.S. launch of a conception timing product may spur growth but still
    not accrue to Alere’s stock.
  *We estimate the value of the P&G JV to be between $240 million and $325
    million. This is based upon comparable revenue multiples of consumer
    product companies and the price Proctor & Gamble paid for its 50% share of
    the P&G JV at inception.

Toxicology: Alere’s management and Board have stated that considering a sale
of the Toxicology division “makes no strategic or financial sense”. We fail to
see why simply evaluating a near-term potential solution to Alere’s leverage
problem makes no sense, particularly considering Chairman and CEO Zwanziger as
recently as 2011 himself suggested selling the Toxicology division, stating
“We rarely talk about our Toxicology business because it doesn’t quite fit the
model of everything I’ve been talking about, but it is one of a [sic] healthy
business…We have toyed with the idea from time-to-time about selling this
business.”

We agree with Chairman and CEO Zwanziger: the Toxicology division is largely
not strategically or operationally linked to Alere’s Professional Diagnostics
businesses.

  *Toxicology sells principally to employers, law enforcement and
    corrections, not doctors and hospitals.
  *Toxicology is only 30% POC testing, 40% reference labs and 26% drug test
    program management.

Proper evaluation of alternatives regarding the potential divestiture of the
Toxicology division would consider:

1.  Whether Toxicology has anything more than a rhetorical relationship to
     Alere’s stated strategy;

     Whether virtually eliminating Alere’s leverage would generate the mere
2.   25% closure of P/E valuation gap to peers we estimate would nullify any
     stock price impact from reduced earnings; and

     Whether a sale could be structured to retain the 30% of actual POC
3.   testing (potentially including partnership to maintain contracts for POC
     combined with reference lab testing or program management, if any).

Without better disclosure, we cannot estimate the values of the individual
parts of Toxicology. We estimate a complete sale of Toxicology would generate
$2.2 billion to $2.4 billion, based on precedent transactions. Adding these
potential transaction values to the aforementioned potential sale of the
Health Management division and the $200 million reportedly targeted by Alere,
yields a range of debt reduction of $2.9 billion to $3.4 billion, or $700
million to $930 million assuming no sale of Toxicology. We estimate the
resulting leverage at the end of 2013 would be 0.0x to 1.0x assuming a sale of
Toxicology and 3.7x to 4.3x assuming no Toxicology sale.

  Coppersmith’s plan can result in Alere being at best DEBT FREE NOW and at
         worst TWO YEARS AHEAD of management and the Board’s target.

                             ____________________

           Alere’s Operations: Poor Performance, No Accountability

THE FACTS: We are concerned that Alere’s corporate culture does not embrace
operational accountability. Several facts support this:

  *There has been no change in Alere’s C-suite in over six years other than
    the recent ADDITION of a Chief Operating Officer, whose hiring we believe
    was in part a reaction to pressure from stockholders.
  *Alere’s management and Board have failed to establish goals for cost
    savings, profitability or growth.
  *Alere ceased issuing guidance this year, after missing initial projections
    for the last three years straight.
  *Alere’s R&D budget ($150+ million) was, until recently, 75% devoted to
    projects not expected to commercialize for at least 10 years. We support
    long-term investing, but this timeframe likely outlasts even the
    longest-term investors, effectively eliminating R&D accountability. Only
    in the 3^rd quarter of 2012 did Chairman and CEO Zwanziger alter this
    split, and only to 50%/50%.
  *Alere has a matrix management structure, an operational and reporting
    structure that, when properly executed can increase collaboration.
    However, when poorly executed, as we believe Alere has proven itself prone
    to, can serve to vastly confuse P&L responsibility and diminish personal
    accountability.

We believe this lack of accountability in Alere’s management culture may also
be responsible for the 200 basis points rise in SG&A margin since 2010 when
Alere began increasing the size of its global sales force by over 20%. The
sales force increase was largely due to management and the Board’s
expectations for new product sales which, as previously discussed, have been a
significant disappointment, and reflects Alere’s general tendency of building
inappropriate scale for an organization of its size and scope. For instance,
Alere has also built complete direct sales organizations in 35 countries (up
from 23 in 2010) despite its lack of full product suites available in many of
them. Even Chairman and CEO Zwanziger acknowledges this:

 “As I said, I think our SG&A is too high particularly in the cardiology and
the infectious disease side. The reason for that is because we spent the last
several years building our system around the world, which we now have formed.
 We're in 35 markets around the world directly, with full sales and marketing
 and capabilities and in many cases – in many of those countries, not all our
  product are on sale…” – Chairman and CEO Ron Zwanziger at the J.P. Morgan
                 Global Healthcare Conference January 9, 2013

ALERE’S PLAN: On December 30, 2012, Alere hired a Chief Operating Officer
(“COO”), Namal Nawana, to purportedly address the Company’s long-term
operating underperformance. We believe the COO appointment was largely a
reaction to pressure from stockholders. While we generally support the
addition of an operating executive to bolster the weaknesses of the existing
management team, we have concerns with respect to the resulting management
structure and the role and authority that Mr. Nawana will have in reality. In
our experience, it is unlikely that a COO will succeed in fixing the mistakes
of the very CEO and Board to whom he reports. Several factors heighten our
concern:

  *After six months Mr. Nawana has yet to establish any tangible, specific
    goals or timeframes for cost savings, profitability or growth. Nor has he
    committed to doing so at a later time.
  *On the 1^st quarter of 2013 earnings call, Mr. Nawana appeared to focus
    his remarks around the generation of operating leverage rather than actual
    savings from Alere’s bloated cost structure. We worry that Mr. Nawana’s
    mandate is geared toward Alere growing into its current expense structure,
    rather than rightsizing it.
  *Mr. Nawana has not been made available to meet either with us or, to our
    knowledge, any other stockholders.
  *Mr. Nawana has an unusual compensation package. In addition to ample
    salary, bonus and options, Mr. Nawana was granted 110,000 restricted stock
    units at the time of his hiring (“RSUs”, of which he is the only
    recipient), which currently have a value of $2.7 million. The RSUs vest
    after one year if Mr. Nawana voluntarily terminates his employment. Mr.
    Nawana’s compensation structure suggests to us that he shares our doubts
    about his authority and likelihood of long-term success at Alere.

COPPERSMITH IS PROPOSING A BETTER WAY FORWARD: We believe meaningful
opportunities exist for cost savings that we conservatively estimate to range
between $50 million to $100 million annually:

     Returning SG&A margin to the Company’s historically consistent levels
     prior to the expansion binge since 2010 would produce savings of $55
     million. This could be achieved by further acquisition integration,
     reducing redundant headcount, re-engineering subscale territories,
1.  creating shared services teams, rationalizing IT costs (ERP
     consolidating, etc.), relocating support functions to low-cost
     geographies and evaluating the matrix structure to ensure it
     appropriately aligns management outcomes and incentives with stockholder
     expectations.

     Restoring 50-100% of the gross margin degradation since 2010 would
     generate $36-$71 million in savings. We believe opportunities exist to
     consolidate manufacturing facilities (five disclosed facilities under
2.   65,000 square feet and more that are not disclosed), explore lower-cost
     geographies, consolidate toxicology laboratories (eight disclosed labs
     and more that are not disclosed), implement shared materials sourcing
     initiatives to generate scale (including internal capacity), and increase
     automation and other yield improvements.

     25% of R&D expense (roughly $40 million) is being redirected from
3.   long-term to short-term projects as a top-down decision without regard
     for specific project ROI, we believe. This amount may instead represent a
     savings opportunity.

     If the potential divestitures of management’s targets, Health Management,
4.   the P&G JV and the Toxicology division are executed, then corporate
     expenses savings of $19 million could be generated to adjust for the
     proportional reduction in revenue.

 The sum of these four components represents potential cost savings of up to
$150 million to $185 million. Coppersmith believes generating $50-$100 million
                   in savings should be readily achievable.

                             ____________________

     The Coppersmith Nominees: Committed Only to Stockholders’ Interests

As one of the largest stockholders of Alere, we are deeply concerned with the
current Board’s failure to address the serious issues facing Alere. The
Company has proposed a slate of four new director candidates only to state
that these candidates if elected are committed to overseeing the management’s
current failed strategy. We believe stockholders cannot afford this continued
destruction of stockholder value. Accordingly, Coppersmith is seeking your
support to elect its three highly-qualified, independent candidates with
valuable and relevant business and financial experience, who will bring a
fresh perspective and a culture of accountability into the boardroom. Messrs.
Hartman and Martin are independent of Coppersmith and have extensive
operational and board experience in healthcare products companies. Mr. Lande
has a long track record of helping to create stockholder value at private and
public companies and is the direct representative of one of the Company’s
largest stockholders.

Curt Hartman is the Former Interim CEO and CFO of Stryker Corporation
(“Stryker”), as well as Global President, Stryker Instruments and has 22 years
of operating experience in the medical products industry. During his tenures
as Interim CEO and CFO of Stryker from 2009 to 2013, he was directly
responsible for leading Stryker through tremendous strategic and operational
change, including multiple acquisitions, financings and leadership
transitions, all against the backdrop of the financial crisis and the
dramatically changing healthcare landscape. Mr. Hartman implemented divisional
reorganization, company-wide realignment of IT and Finance, closed
underperforming business units and championed international expansion. For the
previous nine years Mr. Hartman ran Stryker’s Instruments division, completing
multiple acquisitions, instituting new operational and organizational strategy
and generating market-leading growth. Overall, Mr. Hartman has extensive
acquisition, licensing and divestiture experience across twenty-six
transactions with total value in excess of $3 billion, including as leader of
the integration of the $1.5 billion acquisition of the Neurovascular division
of Boston Scientific Corp. During his time as interim CEO and CFO, Stryker
delivered a total stockholder return of more than 70%. We believe Mr.
Hartman’s strong operational background in medical products and his success in
driving cost savings and acquisition integration will be of significant value
to the Board as the Company attempts to improve efficiency and streamline
operations.

Ted Martin has over 30 years of operational and board-level experience as the
former CEO of the Barnes Group Inc. (“Barnes”), current Member of the Board of
Directors of Ingersoll-Rand PLC, and former Member of the Boards of Directors
of leading, large-cap healthcare products companies C.R. Bard Corp. (“C.R.
Bard”) and Applied Biosystems Inc. (“Applied Biosystems”). Mr. Martin has a
deep operational background in manufacturing from his time at Barnes, a
manufacturer and distributor of custom metal parts for aerospace and
industrial markets, as well as prior experience at Allied Signal Inc. and
General Electric Co. During his tenure as CEO from 1995 to 1998, Barnes
delivered eight consecutive quarters of record earnings, three years of
increasing dividends and a total stock return of 150%. In addition to his
strong operating background, Mr. Martin has deep board-level experience,
including almost a combined 20 years spent on the boards of large-cap
healthcare product companies. Mr. Martin was a director of C.R. Bard, a
manufacturer of medical, surgical, diagnostic and patient care devices, from
2003 to 2013, during which time total stockholder return was over 120%. While
on the board, Mr. Martin served as the chairman of the Science & Technology
committee. Mr. Martin was a director of Applied Biosystems, a global leader in
the development and marketing of instrument-based systems, consumables,
software, and services for academic research, the life science industry, and
commercial markets, from 1999 to 2008 until it was acquired by Invitrogen
Corp. for $6.7 billion. During Mr. Martin’s tenure, the total stockholder
return of Applied Biosystems was over 25%. We believe Mr. Martin’s large-cap
healthcare products board experience will be of significant value to the Board
as it evaluates the right strategic configuration for the Company, and that
his experience as chairman of the Science & Technology committee at C.R. Bard
will be valuable to improving Alere’s R&D program. In addition, Mr. Martin has
broad experience as a member of boards that added stockholder representation:
C.R. Bard, on which a partner of Valueact Capital served, and Ingersoll-Rand
PLC, on which Nelson Peltz presently serves. We believe this experience will
be valuable in moving the Board forward constructively following the Annual
Meeting.

Jerome Lande is the Managing Partner of Coppersmith Capital Management, LLC
and has over 15 years of experience in helping to create stockholder value at
public companies. Coppersmith is an investment firm he co-founded in 2012 to
focus on event-driven investing in undervalued small and mid-cap companies
undergoing, or capable of, operational and/or structural value-enhancement.
Previously Mr. Lande was a Partner with Millbrook Capital Management, Inc., an
investment firm focused on private equity and event-driven public equity
investing (the latter via its former affiliate, MMI Investments, L.P.), and a
Corporate Development Officer with Key Components, Inc. (“Key Components”), a
global diversified industrial manufacturing company (acquired by Actuant
Corp.). Mr. Lande has significant experience evaluating companies from a
financial, operational and strategic perspective to identify inefficiencies
and develop strategies to enhance value. Mr. Lande has extensive experience
investing in the healthcare and diagnostics industries. At Key Components, Mr.
Lande also oversaw the acquisition and integration of several businesses. We
believe Mr. Lande’s broad investment experience and strong understanding of
the financial markets will benefit the Board as it seeks to correct the
historical weaknesses the Company has experienced in capital allocation, risk
management, investor relations and overall corporate strategy.

Sincerely,
/s/

Jerome Lande

  VOTE FOR THE MOST QUALIFIED SLATE OF DIRECTORS TO RESTORE AND ENHANCE THE
                        VALUE OF YOUR ALERE INVESTMENT

            PLEASE SIGN, DATE, AND MAIL THE BLUE PROXY CARD TODAY

Contact:

Media:
Sard Verbinnen & Co
Dan Gagnier, 212-687-8080
or
Investor:
MacKenzie Partners, Inc.
Mark Harnett, 212-929-5500
 
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