CampaignGrid Adds Chief Analytics Officer to Its Leadership Team
WASHINGTON, July 8, 2013
WASHINGTON, July 8, 2013 /PRNewswire/ -- CampaignGrid, the leader in voter
targeted digital advertising for candidates and causes, is pleased to announce
the recent hire of Alex Gochtovtt, who joins the CampaignGrid team as Chief
Analytics Officer. Within this role, Gochtovtt will execute the organization's
advanced analytics roadmap and improve the reporting of digital and
multi-channel campaigns run on the CampaignGrid platform. His focus will be
on uncovering actionable insights, benchmarking performance and ensuring the
continuous optimization and improvement of campaigns.
With nearly twenty years of experience in information management, digital
analytics and emerging technologies, Gochtovtt has a proven background in
solving complex data and analytics problems. His expertise in data privacy,
audience analysis, segmentation, cross-channel campaign analytics, and value
attribution will be leveraged to improve the return on advertising spend for
"As we gear up for the 2014 election cycle, Alex's expertise in digital media
analytics and campaign reporting will be an incredible asset to our clients
who are always seeking actionable insights to give them a leg up on the
competition," said Jordan Lieberman, President of CampaignGrid. "We are
excited to add his skills and experience to the team."
Gochtovtt comes to CampaignGrid from Cognizant Technology Solutions, a leading
provider of information technology, where he led the Digital Analytics Center
of Excellence focusing on big data, value attribution, and mobile measurement.
Prior to Cognizant, he was the SVP of Strategy and Analysis for Medical
Broadcasting Company/Digitas Health; Manager of Enterprise Analytics at GSI
Commerce; and Director of Business Intelligence at Elemica.
In 2010, CampaignGrid developed the National Online Voter File®. This
proprietary data set uses first-party offline voter data to allow candidates
and causes to target specific registered voter segments online. Layered with
33 additional offline consumer and behavioral data sets, this is by far the
most accurate and cost effective way to reach those audiences that matter
most. For more information visit campaigngrid.com or contact us at
Contact: Renny Fidlon, (484) 928-1010 Ext. 115, email@example.com
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