Jiayuan.com Surpasses Ninety Million Registered User Accounts

        Jiayuan.com Surpasses Ninety Million Registered User Accounts

PR Newswire

BEIJING, July 8, 2013

BEIJING, July 8, 2013 /PRNewswire-FirstCall/-- Jiayuan.com International Ltd.
("Jiayuan" or the "Company") (NASDAQ: DATE), operator of the largest online
dating platform in China, today announced that the number of registered user
accounts on Jiayuan.com reached the 90 million milestone at around 7 p.m.,
Beijing Time onJuly 7, 2013.

Jiayuan became the first and only publicly-listed Chinese online dating
company with its IPO on NASDAQ inMay 2011. The number of registered user
accounts on Jiayuan.com since its IPO has more than doubled.

"We are extremely encouraged by the ongoing growth in our registered user base
despite the vigorous competitive environment. This success is partly driven by
the growing popularity of Jiayuan's leading mobile offering," saidMr.
Linguang Wu, CEO of Jiayuan.

Mr. Wu added, "Jiayuan's focus on user experience and helping our users find
the best potential matches has always been at the core of our success. China's
largest database of eligible singles combined with our industry leading search
and matching technology ensures that Jiayuan users have the best possible
chance of finding suitable matches online."

Jiayuan.com hit the 80 million registered user accounts milestone on January
19, 2013.

Forward-Looking Statements

This press release contains forward-looking statements including those
regarding the continued growth in the Company's business and the Company's
ability to generate cash flows and maintain its cash dividend and/or share
repurchase programs. These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as "will,"
"expects," "anticipates," "future," "intends," "plans," "believes,"
"estimates," "confident" and similar statements. Jiayuan may also make written
or verbal forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to shareholders, in
press releases and other written materials and in verbal statements made by
its officers, directors or employees to fourth parties. Statements that are
not historical facts, including statements about our beliefs and expectations,
are forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking statement,
including but not limited to the following: our growth strategies; our future
business development, including development of new products and services; our
ability to attract and retain users; competition in the Chinese online dating
markets; changes in our revenues and certain cost or expense items as a
percentage of our revenues; the outcome of any litigation or arbitration; the
expected growth of the number of Internet and broadband users in China;
Chinese governmental policies relating to the Internet and online dating
websites and general economic conditions in China and elsewhere. Further
information regarding these and other risks is included in our documents filed
with the U.S. Securities and Exchange Commission. Jiayuan does not undertake
any obligation to update any forward-looking statement, except as required
under applicable law. All information provided in this press release is as of
the date of the press release, and Jiayuan undertakes no duty to update such
information, except as required under applicable law.

About Jiayuan

Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest
online dating platform in China. Jiayuan is committed to providing a trusted,
effective, and user-focused online dating platform that addresses the dating
and marriage needs of China's rapidly growing urban singles population. As a
pioneer in China's online dating market, Jiayuan ranks first in terms of
number of unique visitors, average time spent per user and average page views
per user among all online dating websites in China in 2012, according to
iResearch. Jiayuan recorded an average of 5.2 million monthly active user
accounts in the first quarter of 2013. Every two of Jiayuan's American
Depositary Shares represent three ordinary shares.

For more information, please visit http://ir.jiayuan.com.



Shirley Zhang
Jiayuan.com International Ltd.
+86 (10) 6113-6313

Yue Yu
Brunswick Group LLP
+86 (10) 5960-8600

New York

Cindy Zheng
Brunswick Group LLP
+1 (212) 333-3810

SOURCE Jiayuan.com International Ltd.

Website: http://ir.jiayuan.com
Website: http://www.Jiayuan.com
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