Ordering your morning double-double just got more rewarding: American Express serves up new relationship with Tim Hortons

Ordering your morning double-double just got more rewarding: American Express 
serves up new relationship with Tim Hortons 
Partnership the latest entry into the quick service food category for American 
Express 
TORONTO, July 8, 2013 /CNW/ - American Express Canada and Tim Hortons are 
pleased to announce that customers of Canada's most popular and largest quick 
service restaurant chain can pay using their American Express Card. The 
payment option is available at most locations across Canada. In addition to 
offering consumers this payment option in store, consumers can also now reload 
their Tim Hortons Card online with their American Express Card. 
"We are very happy to welcome American Express to Tim Hortons, bringing even 
greater payment convenience to our consumer and business guests alike," says 
Roland Walton, President, Tim Hortons Canada. 
As a proud Canadian employer for 160 years, American Express is thrilled to 
work with such an iconic Canadian brand. Tim Hortons has built a reputation 
for quality, value, service and community leadership - traits that align with 
American Express' core values. 
"We're excited to share this news with our Cardmembers," said Jennifer 
Hawkins, Vice President and General Manager, Merchant Services, American 
Express Canada. "We know that our Cardmembers want to use their Amex, not just 
for big ticket items but for everyday purchases like filling up their car, 
shopping at the pharmacy or grocery store and picking up a coffee and Panini 
at Tim Hortons. We're proud to say that now they can." 
The relationship with Tim Hortons further expands American Express' reach into 
the "everyday spend" category of quick service restaurants. American Express 
has recently made great strides in growing its merchant base adding numerous 
merchant accepting locations from a variety of different sectors. 
Additionally, American Express has specifically sought out new merchants that 
give Cardmembers even more places and ways to use their Card - from Canada's 
toll highways and grocery stores to insurance payments and apartment rentals. 
To support the American Express and Tim Hortons announcement, an integrated 
radio, digital and social media marketing campaign is being launched. 
Creative, media buying and PR and social media elements were provided by 
partner agencies, Ogilvy, Mindshare and High Road Communication respectively. 
The integrated marketing campaign will be in market from July 8(th) until 
August 18(th). 
About American Express Canada 
American Express in Canada operates as Amex Bank of Canada and Amex Canada 
Inc. Both are wholly owned subsidiaries of the New York based American Express 
Travel Related Services Company, Inc., the largest operating unit of the 
American Express Company. Amex Bank of Canada is the issuer of American 
Express charge and credit cards, with outstanding products like the American 
Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold 
Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques 
divisions in Canada. American Express opened its first offices in Toronto and 
Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more 
information, visit www.Facebook.com/AmericanExpressCanada. 
About Tim Hortons Inc. 
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks including lattes, cappuccinos and 
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh 
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked 
goods, including our trademark donuts. As of December 30th, 2012, Tim Hortons 
had 4,264 system-wide restaurants, including 3,436 in Canada, 804 in the 
United States and 24 in the Gulf Cooperation Council. More information about 
the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: 
www.twitter.com/timhortons. 
Kate Weersink, on behalf of American Express Canada, (416) 
644-2241,kate.weersink@highroad.com; Becky Brescacin, on behalf of American 
Express Canada, (416) 644-1398,Becky.Brescacin@highroad.com Michelle 
Robichaud, Tim Hortons, (905)339-5047,robichaud_michelle@timhortons.co 
Image with caption: "Jennifer Hawkins, Vice President of Merchant Services at 
American Express Canada pays for her double double using her American Express 
Card, which is now accepted at most Tim Hortons locations across Canada. (CNW 
Group/American Express)". Image available at:  
http://photos.newswire.ca/images/download/20130708_C5810_PHOTO_EN_28825.jpg 
SOURCE: American Express 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/July2013/08/c5810.html 
CO: American Express
ST: Ontario
NI: FIN NP VNT  
-0- Jul/08/2013 12:00 GMT
 
 
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