Ordering your morning double-double just got more rewarding: American Express
serves up new relationship with Tim Hortons
Partnership the latest entry into the quick service food category for American
TORONTO, July 8, 2013 /CNW/ - American Express Canada and Tim Hortons are
pleased to announce that customers of Canada's most popular and largest quick
service restaurant chain can pay using their American Express Card. The
payment option is available at most locations across Canada. In addition to
offering consumers this payment option in store, consumers can also now reload
their Tim Hortons Card online with their American Express Card.
"We are very happy to welcome American Express to Tim Hortons, bringing even
greater payment convenience to our consumer and business guests alike," says
Roland Walton, President, Tim Hortons Canada.
As a proud Canadian employer for 160 years, American Express is thrilled to
work with such an iconic Canadian brand. Tim Hortons has built a reputation
for quality, value, service and community leadership - traits that align with
American Express' core values.
"We're excited to share this news with our Cardmembers," said Jennifer
Hawkins, Vice President and General Manager, Merchant Services, American
Express Canada. "We know that our Cardmembers want to use their Amex, not just
for big ticket items but for everyday purchases like filling up their car,
shopping at the pharmacy or grocery store and picking up a coffee and Panini
at Tim Hortons. We're proud to say that now they can."
The relationship with Tim Hortons further expands American Express' reach into
the "everyday spend" category of quick service restaurants. American Express
has recently made great strides in growing its merchant base adding numerous
merchant accepting locations from a variety of different sectors.
Additionally, American Express has specifically sought out new merchants that
give Cardmembers even more places and ways to use their Card - from Canada's
toll highways and grocery stores to insurance payments and apartment rentals.
To support the American Express and Tim Hortons announcement, an integrated
radio, digital and social media marketing campaign is being launched.
Creative, media buying and PR and social media elements were provided by
partner agencies, Ogilvy, Mindshare and High Road Communication respectively.
The integrated marketing campaign will be in market from July 8(th) until
About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada
Inc. Both are wholly owned subsidiaries of the New York based American Express
Travel Related Services Company, Inc., the largest operating unit of the
American Express Company. Amex Bank of Canada is the issuer of American
Express charge and credit cards, with outstanding products like the American
Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold
Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques
divisions in Canada. American Express opened its first offices in Toronto and
Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more
information, visit www.Facebook.com/AmericanExpressCanada.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization, and the largest in Canada. Operating
in the quick service segment of the restaurant industry, Tim Hortons appeals
to a broad range of consumer tastes, with a menu that includes premium coffee,
espresso-based hot and cold specialty drinks including lattes, cappuccinos and
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of December 30th, 2012, Tim Hortons
had 4,264 system-wide restaurants, including 3,436 in Canada, 804 in the
United States and 24 in the Gulf Cooperation Council. More information about
the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter:
Kate Weersink, on behalf of American Express Canada, (416)
644-2241,email@example.com; Becky Brescacin, on behalf of American
Express Canada, (416) 644-1398,Becky.Brescacin@highroad.com Michelle
Robichaud, Tim Hortons, (905)339-5047,firstname.lastname@example.org
Image with caption: "Jennifer Hawkins, Vice President of Merchant Services at
American Express Canada pays for her double double using her American Express
Card, which is now accepted at most Tim Hortons locations across Canada. (CNW
Group/American Express)". Image available at:
SOURCE: American Express
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-0- Jul/08/2013 12:00 GMT
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