Third Annual BMO Food Survey: Canadians Coast to Coast Making the Effort to Buy Local

Third Annual BMO Food Survey: Canadians Coast to Coast Making the Effort to Buy 
- Report reveals why Canadians feel motivated to buy and eat local
- Locovore movement - those who make an effort to eat locally -
happening across the country  
- Regional differences: Albertans buying beef; Quebecois choosing
cheese; Ontarians wanting wine; Atlantic Canada feeding on fish 
TORONTO, ONTARIO -- (Marketwired) -- 07/05/13 -- Supporting the
regional economy, farmers and jobs, along with fresh food and taste,
all trump the cost of food for people choosing to buy local,
according to the third annual BMO Food Survey. The report also
revealed what products Canadians buy locally and why, and showed
differences across the provinces on a variety of foods. 
The top reasons Canadians buy local, include:  

--  The food is fresh and tastes better (97 per cent) 
--  It supports the local economy (97 per cent) 
--  It supports local farmers (96 per cent) 
--  It creates local jobs (93 per cent) 
--  It's better for the environment (88 per cent) 
--  It offers the opportunity to buy organic produce (76 per cent) 
--  It is less expensive (71 per cent)

"We've seen from doing this study the last three years that Canadians
are unwavering in their support for local farmers. An overwhelming
majority have told us that they recognize the important contribution
of agriculture producers to local economy and creating jobs," said
David Rinneard, Director, Agriculture and Agribusiness, BMO Bank of
Montreal. "Canada's agriculture industry is a major driver in
Canada's economy. We will continue to work with our clients in the
sector to find news way to increase productivity and remain globally
The research found that Canadians seek to buy locally grown
vegetables more than other products. Plus, while there are distinct
regional differences, the "locovore" movement is happening across
Albertans buy local beef more often, while Ontarians are supporting a
growing wine industry by buying local wine 40 per cent of the time.
Residents in B.C. and Ontario tend to buy locally grown fruit more
than shoppers in other provinces. Atlantic Canadians are most likely
to buy local fish, and Quebec residents are most likely to purchase
locally-made cheese.  

Food         Frequency    B.C.  Alberta  Prairies  Ontario  Quebec  Atlantic
             Purchased                                                Canada
Vegetables         82%     85%      74%       74%      84%     81%       79%
Bread              75%     71%      73%       72%      71%     82%       81%
Fruit              74%     80%      54%       60%      79%     76%       72%
Poultry            64%     64%      64%       63%      66%     61%       70%
Beef               60%     59%      74%       60%      58%     55%       66%
Cheese             59%     52%      50%       46%      60%     71%       53%
Fish               44%     55%      27%       35%      43%     40%       66%
Wine               31%     32%      16%       17%      40%     27%       26%

"Canadian farmers have benefited from increased demand and higher
prices after U.S. crop yields were depressed by last summer's drought
in the Midwest," said Aaron Goertzen, Economist, BMO Capital Markets.
"Increased supply following this summer's harvest - as U.S. farmers
get back on track - will likely mean lower prices for Canadian
farmers, but means North American consumers should also see lower
prices at the grocery store." 
The results cited in this report come from an online survey fielded
by Pollara between June 14th and June 17th with a sample of 1,000
Canadians. Overall results for a probability sample of this size
would be accurate to +/- 3.1%, 19 times out of 20. 
About BMO Financial Group  
Established in 1817 as Bank of Montreal, BMO Financial Group is a
highly diversified North American financial services organization.
With total assets of $555 billion as at April 30, 2013, and more than
46,000 employees, BMO Financial Group provides a broad range of
retail banking, wealth management and investment banking products and
Media Contacts:
Russell Baker, Toronto
(416) 867-3996 
Valerie Doucet, Montreal
(514) 877-8224 
Laurie Grant, Vancouver
(604) 665-7596 
Twitter: @BMOmedia
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