"Dig" This! - Greg Biffle And Trevor Bayne Win DAYTONA Rising 500, Break Ground On Historic Redevelopment Of Daytona

   "Dig" This! - Greg Biffle And Trevor Bayne Win DAYTONA Rising 500, Break
      Ground On Historic Redevelopment Of Daytona International Speedway

PR Newswire

DAYTONA BEACH, Fla., July 5, 2013

DAYTONA BEACH, Fla., July 5, 2013 /PRNewswire/ --NASCAR drivers Greg Biffle
and Trevor Bayne have each recorded major career milestones at Daytona
International Speedway, but today they achieved a racing distinction that will
never again be matched.

To view the multimedia assets associated with this release, please click:

(Photo: http://photos.prnewswire.com/prnh/20130705/MM41737)

The team of Biffle, who won the Coke Zero 400 here in 2003, and Bayne, who
became the youngest-ever winner of the DAYTONA 500 in 2011, captured the
first—and only—DAYTONA Rising 500, a competition featuring massive
construction equipment in place of stock cars that bestowed upon the winners
the honor of being the first to officially break ground on the DAYTONA Rising
project, a historic, multi-year redevelopment of the nearly mile-long,
54-year-old frontstretch at the "World Center of Racing."

The DAYTONA Rising 500—the 500, in this case, signifying the approximate size
of the race course (500 feet)—pitted pairings of current and former NASCAR
drivers, as well as crew chief Larry McReynolds, in atest of competitive
driving skills by guiding branded, 20-ton Cat® 950K Wheel Loaders through a
series of obstacles and construction-site skill tests. In addition to Biffle
and Bayne, the teams included drivers Jeff Burton and Ryan Newman, as well as
McReynolds and NASCAR legend Darrell Waltrip.

The winners of the DAYTONA Rising 500 earned the honor of breaking ground on
the Speedway's unprecedented redevelopment project, which will officially
begin on Monday, July 8 following this weekend's Coke Zero 400 Powered By
Coca-Cola and is expected to be completed for January 2016, in time for the
54th Rolex 24 At Daytona and the 58^th DAYTONA 500.

"An historic project like DAYTONA Rising, which will reimagine an iconic
American venue like Daytona International Speedway, demands a groundbreaking
like no other," said Daytona International Speedway President Joie Chitwood
III. "In keeping with the Speedway's tradition, we wanted to find an
innovative way to honor history and create memorable moments for our fans,
which is ultimately what the DAYTONA Rising project is all about. We can't
wait to get started."

B-roll footage from today's DAYTONA Rising 500 can be accessed here:

The DAYTONA Rising project, which was officially approved by International
Speedway Corporation on June 18, is designed to enhance the overall experience
for the Speedway's fans, marketing partners and the motorsports industry by
creating a world-class facility with premium amenities.

The vision for the frontstretch redevelopment places an emphasis on enhancing
the complete fan experience, beginning with five expanded and redesigned fan
entrances, or injectors, along International Speedway Boulevard.Each injector
will lead directly to a series of escalators and elevators that will transport
fans to any of three different concourse levels, each featuring spacious and
strategically-placed social "neighborhoods" along the nearly mile-long

A total of 11 neighborhoods, each measuring the size of a football field, will
enable fans to meet and socialize during events without ever missing any
on-track action, thanks to an open-sightline design throughout each concourse
and dozens of added video screens in every neighborhood. The central
neighborhood, dubbed the "World Center of Racing," will celebrate the history
of Daytona International Speedway and its many unforgettable moments
throughout more than 50 years of racing.

Every seat in the Speedway frontstretch will be replaced with wider and more
comfortable seating, with more restrooms and concession stands throughout the
facility.At the conclusion of the redevelopment, Daytona International
Speedway will be comprised of approximately 101,000 permanent seats with the
potential to increase permanent seating to 125,000.

For more information, please visit www.DaytonaRising.com and

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the
DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of
the attention - as well as the largest audience in motorsports - the
approximately 500-acre motorsports complex boasts the most diverse schedule of
racing on the globe, thus earning it the title of "World Center of Racing." In
addition to eight major weekends of racing activity, rarely a week goes by
that the Speedway grounds are not used for events that include civic and
social gatherings, car shows, photo shoots, production vehicle testing and
police motorcycle training.

SOURCE Daytona International Speedway

Website: http://www.DaytonaRising.com
Contact: Daytona International Speedway, Andrew Booth, (386) 681-6714,
abooth@daytonainternationalspeedway.com; Coyne PR, Jonathan Pocius, (212)
938-0166, jpocius@coynepr.com
Press spacebar to pause and continue. Press esc to stop.