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Cypress University Alliance to Host Workshop on New PSoC® 4 Architecture at the ReCoSoC 2013 Conference on July 9



  Cypress University Alliance to Host Workshop on New PSoC® 4 Architecture at
  the ReCoSoC 2013 Conference on July 9

 Truly Scalable, Infinitely Reconfigurable Architecture with Component-Based
 Design Methodology is Positioned to Challenge 8-, 16-, and 32-bit Standalone
                                     MCUs

Business Wire

SAN JOSE, Calif. -- July 5, 2013

Cypress Semiconductor Corp. (Nasdaq: CY) today announced the Cypress
University Alliance will hold a PSoC^® workshop at the Reconfigurable
Communication-centric System-on-Chip (ReCoSoC) conference in Darmstadt,
Germany on July 9, 2013. The workshop will introduce the new PSoC 4
programmable system-on-chip architecture, which combines Cypress’s
best-in-class PSoC analog and digital fabric and industry-leading CapSense^®
capacitive touch technology with ARM^®’s power-efficient Cortex™-M0 core. More
information and registration is available by at www.recosoc.org.

The truly scalable, cost-efficient architecture delivers PSoC’s trademark
flexibility, analog performance and integration, along with access to dozens
of free PSoC Components™—“virtual chips” represented by icons in Cypress’s
PSoC Creator™ integrated design environment. The new PSoC 4 device class will
challenge proprietary 8-bit and 16-bit microcontrollers (MCUs), along with
other 32-bit devices. For more information, visit www.cypress.com/go/psoc4.

MCUs Can’t. PSoC Can.

PSoC devices employ a highly configurable system-on-chip architecture for
embedded control design, offering a flash-based equivalent of a
field-programmable ASIC without lead-time or NRE penalties. PSoC devices
integrate configurable analog and digital circuits, controlled by an on-chip
microcontroller, providing both enhanced design revision capability and
component count savings. A single PSoC device can integrate as many as 100
peripheral functions saving customers design time, board space and power
consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by
enabling firmware-based changes during design, validation, production, and
even in the field. The unique PSoC flexibility shortens design cycle time and
allows for late-breaking feature enhancements. All PSoC devices are also
dynamically reconfigurable, enabling designers to morph internal resources
on-the-fly, utilizing fewer components to perform a given task. More
information about PSoC products is available at www.cypress.com/psoc and free
online training is at www.cypress.com/psoctraining.

About the Cypress University Alliance

Cypress's University Alliance Program (www.cypress.com/cua) is a multifaceted
program empowering electronics engineering and computer science students to
develop the skill sets needed to perform in today's marketplace. The program
mounts regional design competitions, and offers academic workshops. The
university alliance website provides access to myriad free design resources,
evaluation boards and online courses.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4, and PSoC 5
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense^® touch sensing,
TrueTouch^® touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is the world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, CapSense, and TrueTouch are registered
trademarks and PSoC Components and PSoC Creator are trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com
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