All American Pet Company, Inc. Samples NutraBars(TM), the First True Food Protein Bar for Dogs, to Walmart Customers to Promote Taste Testing and Repeat Purchases LOS ANGELES, CA -- (Marketwired) -- 07/05/13 -- All American Pet Company, Inc. (OTCQB: AAPT) All American Pet Company, Inc. took requests from 16,450 Walmart dog owners "hungry" for a free sample of its 4 ounce NutraBar that was promoted on Facebook for just 2 weeks and will continue as an ongoing marketing program. Since February, AAPT has been fulfilling bi-weekly purchase orders to 1053 of the more than 4000 Walmart stores. 140 million shoppers visit Walmart weekly and research indicates that more than half of them own at least one dog. The easiest way to stimulate new product trial to this very fussy shopper is sampling. An Arbitron survey found that: 64% of consumers try the product after receiving a sample and 58% of consumers who received a product sample bought the product producing sales lifts for as many as 20 weeks after the sampling event. Social media has proven to effectively personalize NutraBars for tens of thousands of dog owners. One customer wrote, "I put a whole NutraBar under my dog's dog food and she pushed all of the dog food out to get to the NutraBar." www.facebook.com/nutrabar Lisa Bershan, AAPT President said, "NutraBars offer the passionate dog owner the all-natural true food nourishment of a super-premium -- made in the US meal -- with the convenience of a great tasting snack bar. THE BOWL IS OUT -- THE BAR IS IN." ABOUT: All American Pet Company produces, markets, and sells all-natural super-premium patented wellness products under proprietary brand names specifically for dogs. Forward-Looking Statements This news announcement contains or may contain certain "forward-looking statements." Forward-looking statements may include, without limitation, statements regarding AAPT's plans, objectives, projections, expectations and intentions and other statements identified by words such as "projects," "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans" or similar expressions. Such forward-looking statements are subject to significant risks and uncertainties, including those detailed in filings made by All American Pet Company, Inc. with the Securities and Exchange Commission. Accordingly we caution our readers that actual results may differ materially and adversely from our beliefs or expectations due to economic, business, competitive, market, financing and regulatory factors. We assume no obligation or undertaking to update any forward-looking statements to reflect any changes in expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. You should, however, review additional risk factors and other disclosures we make in the reports filed with the Securities and Exchange Commission. Contact Information All American Pet Company, Inc. For more information on the company, visit: www.allamericanpetcompany.com Corporate Office: 310-689-7355 Investor Relations: 310-689-7357
All American Pet Company, Inc. Samples NutraBars(TM), the First True Food Protein Bar for Dogs, to Walmart Customers to Promote
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