All American Pet Company, Inc. Samples NutraBars(TM), the First True Food
Protein Bar for Dogs, to Walmart Customers to Promote Taste
Testing and Repeat Purchases
LOS ANGELES, CA -- (Marketwired) -- 07/05/13 -- All American Pet
Company, Inc. (OTCQB: AAPT) All American Pet Company, Inc. took
requests from 16,450 Walmart dog owners "hungry" for a free sample of
its 4 ounce NutraBar that was promoted on Facebook for just 2 weeks
and will continue as an ongoing marketing program.
Since February, AAPT has been fulfilling bi-weekly purchase orders to
1053 of the more than 4000 Walmart stores. 140 million shoppers visit
Walmart weekly and research indicates that more than half of them own
at least one dog. The easiest way to stimulate new product trial to
this very fussy shopper is sampling. An Arbitron survey found that:
64% of consumers try the product after receiving a sample and 58% of
consumers who received a product sample bought the product producing
sales lifts for as many as 20 weeks after the sampling event.
Social media has proven to effectively personalize NutraBars for tens
of thousands of dog owners. One customer wrote, "I put a whole
NutraBar under my dog's dog food and she pushed all of the dog food
out to get to the NutraBar." www.facebook.com/nutrabar
Lisa Bershan, AAPT President said, "NutraBars offer the passionate
dog owner the all-natural true food nourishment of a super-premium --
made in the US meal -- with the convenience of a great tasting snack
bar. THE BOWL IS OUT -- THE BAR IS IN."
ABOUT: All American Pet Company produces, markets, and sells
all-natural super-premium patented wellness products under
proprietary brand names specifically for dogs.
This news announcement contains or may
contain certain "forward-looking statements." Forward-looking
statements may include, without limitation, statements regarding
AAPT's plans, objectives, projections, expectations and intentions
and other statements identified by words such as "projects," "may,"
"could," "would," "should," "believes," "expects," "anticipates,"
"estimates," "intends," "plans" or similar expressions. Such
forward-looking statements are subject to significant risks and
uncertainties, including those detailed in filings made by All
American Pet Company, Inc. with the Securities and Exchange
Commission. Accordingly we caution our readers that actual results
may differ materially and adversely from our beliefs or expectations
due to economic, business, competitive, market, financing and
regulatory factors. We assume no obligation or undertaking to update
any forward-looking statements to reflect any changes in expectations
with regard thereto or any change in events, conditions or
circumstances on which any such statement is based. You should,
however, review additional risk factors and other disclosures we make
in the reports filed with the Securities and Exchange Commission.
All American Pet Company, Inc.
For more information on the company, visit:
Corporate Office: 310-689-7355
Investor Relations: 310-689-7357
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