Cineplex Names Warner Bros. Pictures and Legendary Pictures Pacific Rim Canada's First SuperTicket

Cineplex Names Warner Bros. Pictures and Legendary Pictures Pacific Rim 
Canada's First SuperTicket 
Movie-goers can purchase a digital copy of the movie with their
theatre admission ticket and access exclusive bonus features and
SCENE points - all for one great price 
TORONTO, ONTARIO -- (Marketwired) -- 07/04/13 -- (TSX:CGX) - Cineplex
Entertainment  and Warner Bros. Entertainment Inc. today announced
that director Guillermo del Toro's highly anticipated summer action
adventure, Pacific Rim, will offer Canada's first SuperTicket(TM).  
SuperTicket sales for Pacific Rim open Friday, July 5, 2013, at
Cineplex.com, participating Cineplex theatre box offices or automated
ticketing kiosks, or using the Cineplex mobile app. 
This is a first-ever bundled offering in Canada, and allows
movie-goers to purchase a movie admission ticket and pre-order the
UltraViolet digital version of Pacific Rim at the same time. The
pre-ordered digital version will be available before the DVD and
Blu-ray release date, and Cineplex SuperTicket purchasers will be the
first to receive their UltraViolet version. 
Pacific Rim SuperTicket purchasers also receive access to exclusive,
never before seen content exploring filmmaker Guillermo del Toro's
vision. In 'Cinematic Adventure,' see how del Toro's unique approach
to monster films brought an unprecedented cinematic scale to the
massive Kaiju and Jaeger battles. 'A Primer on Kaiju and Jaegers'
traces the origins of two of Japanese cinema's most iconic creations,
the Kaiju and Mecha. Get an awe-inspiring look at how del Toro's
production built "to scale" fully operational sets in 'Mega Sized
Sets.' Finally, 'The Importance of Mass and Scale' reveals the
Pacific Rim design aesthetic of using small details to define the
space occupied by the Kaijus and the Jaegers. 
"SuperTicket brings Cineplex movie-goers incredible convenience and
extra value," said Pat Marshall, Vice President, Communications and
Investor Relations, Cineplex Entertainment. "There's no easier way to
purchase a digital movie, all while benefitting from special offers
and bonus SCENE points. SuperTicket is one of the most innovative
offers in the movie business today." 
A Pacific Rim SuperTicket will cost $19.99 for a standard definition
digital download, or $24.99 for a high definition digital download,
plus the cost of the theatrical movie ticket.  
Pacific Rim SuperTicket purchasers will also have the opportunity to
receive up to 725 bonus SCENE points. 
"We are thrilled to be partnered with Cineplex to bring this exciting
new opportunity to movie-goers throughout Canada," said Dan Fellman,
President, Domestic Distribution, Warner Bros. Pictures. "We're
excited that Pacific Rim will be our inaugural title for this
program." 
"SuperTicket is an intriguing way to extend the movie-going
experience beyond the theatre," said del Toro. "Fans of Pacific Rim
will enjoy early access to the UltraViolet title and exclusive
content that really gets to the bottom of the inspiration behind the
film and how it was made." 
Purchasing a SuperTicket couldn't be easier: 
- Purchase a SuperTicket at Cineplex.com, a participating Cineplex
theatre box office or an automated ticketing kiosk. You can also
purchase a SuperTicket using the Cineplex mobile app. 
- Guests will receive two vouchers - one for their theatre admission
and the other containing a unique access code, which they can redeem
for the UltraViolet digital version at SuperTicket.com. 
- When the movie and bonus digital content are available, it will be
automatically added to the purchaser's Cineplex Store locker -
available at CineplexStore.com.  
About Pacific Rim 
From acclaimed filmmaker Guillermo del Toro comes the sci-fi action
adventure "Warner Bros. Pictures and Legendary Pictures Pacific Rim." 
When legions of monstrous creatures, known as Kaiju, started rising
from the sea, a war began that would take millions of lives and
consume humanity's resources for years on end. To combat the giant
Kaiju, a special type of weapon was devised: massive robots, called
Jaegers, which are controlled simultaneously by two pilots whose
minds are locked in a neural bridge. But even the Jaegers are proving
nearly defenseless in the face of the relentless Kaiju. On the verge
of defeat, the forces defending mankind have no choice but to turn to
two unlikely heroes-a washed up former pilot (Charlie Hunnam) and an
untested trainee (Rinko Kikuchi)-who are teamed to drive a legendary
but seemingly obsolete Jaeger from the past. Together, they stand as
mankind's last hope against the mounting apocalypse.  
Oscar(R) nominee Guillermo del Toro ("Pan's Labyrinth") directed the
epic sci-fi action adventure from a script by Travis Beacham ("Clash
of the Titans") and del Toro, story by Beacham. Thomas Tull, Jon
Jashni, Guillermo del Toro and Mary Parent produced the film, with
Callum Greene serving as executive producer.  
Pacific Rim stars Charlie Hunnam (TV's "Sons of Anarchy"), Idris Elba
("Thor"), Rinko Kikuchi ("Babel"), Charlie Day ("Horrible Bosses"),
Rob Kazinsky, Max Martini, Clifton Collins, Jr., Burn Gorman, and Ron
Perlman (the "Hellboy" films).  
Del Toro's behind-the-scenes team included Academy Award(R)-winning
director of photography Guillermo Navarro ("Pan's Labyrinth"),
production designers Andrew Neskoromny and Carol Spier, editors Peter
Amundson and John Gilroy, and costume designer Kate Hawley. The music
is composed by Ramin Djawadi. The visual effects supervisors were
John Knoll and James E. Price, and Hal Hickel was the animation
supervisor.  
Warner Bros. Pictures and Legendary Pictures present a Legendary
Pictures/DDY Production, a Guillermo del Toro film. Opening July 12,
2013, the film will be released in 2D and 3D in select theatres and
IMAX(R), and will be distributed worldwide by Warner Bros. Pictures,
a Warner Bros. Entertainment Company. 
pacificrimmovie.ca 
About Cineplex: 
Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment
companies and operates one of the most modern and fully digitized
motion picture theatre circuits in the world. A top-tier Canadian
brand, Cineplex operates numerous businesses including theatrical
exhibition, food services, gaming, alternative programming (Front Row
Centre Events), Cineplex Media, Cineplex Digital Solutions and the
online sale of home entertainment content through CineplexStore.com
and on apps embedded in various electronic devices. Cineplex is also
a joint venture partner in SCENE - Canada's largest entertainment
loyalty program. 
Cineplex is headquartered in Toronto, Canada, and operates 136
theatres with 1,454 screens from British Columbia to Quebec, serving
approximately 71 million guests annually through the following
theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus,
Coliseum, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP
Cinemas, Famous Players and Cinema City. Cineplex also owns and
operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades
on the Toronto Stock Exchange under the symbol CGX. More information
is available at www.cineplex.com.
Contacts:
Cineplex Entertainment
Pat Marshall
Vice President, Communications and Investor Relations
416-323-6648
pat.marshall@cineplex.com 
Cineplex Entertainment
Mike Langdon
Director, Communications
416-323-6728
mike.langdon@cineplex.com
www.cineplex.com
 
 
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