Reevoo Ltd. : Reevoo Ltd.: Can you trust the reviews you read?
London, 04 July 2013 - Bribing shoppers to leave a review is bad practice. It
reduces trust and it doesn't even work.
One quarter of requests for reviews use a monetary incentive but we at Reevoo
think this is wrong. Visit www.reevoo.com/blog to read more.
In a recent sample of more than 50 email invitations to write a review or
complete a survey, we found a quarter of invites were using money, prizes and
freebies to lure people in.
*"Would you recommend us? Get 5% off your next order"
*"You will then be entered into a free prize draw where you could win an
iPad or M&S vouchers."
*"Please submit a review and you have a chance to win a £1000"
The issue is trust. Consumers buy on the strength of reviews, but would they
if they knew about the bribes? We know consumers are worried - in 2011, 27%
said so in a survey - and we think this is only getting worse.
We want this practice to stop. It is entirely unnecessary.
At Reevoo we collect reviews without any financial incentives. And we get the
best collection rate in the business. We appeal to altruism. Almost all
people have been helped and guided by reviews themselves. Many feel inclined
to return the favour. And because of this, trust in reviews stays intact.
To learn more read what our Czar of Impartiality Edwin Bos has to say in his
recent blog post "Incentives and Trust: Why Many Companies are Doing Reviews
Monique Crapper, Reevoo
0207 654 0373
Conversations about your brand are already taking place, shaping consumer
opinions. Reevoo (www.reevoo.com) enables you to drive those conversations so
you can attract, engage and retain more customers. Validated "Ready for IBM
Retail Industry Framework", our social business suite provides reviews,
recommendations and solutions that have an immediate impact on your bottom
line, and turn feedback into insights that can guide your business.
More than 750,000,000 Reevoo-collected reviews and conversations are used
every month across 90 countries. Founded in 2005, Reevoo has pioneered a
unique social business model that continues to deliver far better results than
the industry standard for brands including Acer, Dixons Retail, Ford Retail,
Black & Decker, KIA, Kuoni, Lexus, Orange, and Sony.
Reevoo is headquartered in London with offices in EMEA, US and Australia.
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information contained therein.
Source: Reevoo Ltd. via Thomson Reuters ONE
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