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Blackberry's Future Further Endangered By Physical Keyboard Case: Keasy

   Blackberry's Future Further Endangered By Physical Keyboard Case: Keasy

  PR Newswire

  LONDON, July 4, 2013

LONDON, July 4, 2013 /PRNewswire/ --

From Clerkenwell, London, a new product called Keasy stands to make
Blackberry's position in the smartphone market ever more fragile with the
introduction of an on-screen physical keyboard. 

Blackberry's hold on the business market has been waning with the growing
popularity of large screen smartphones (as visible in this independent study
and graph from IHS
http://www.wired.com/images_blogs/gadgetlab/2013/04/IHS_Chart_display.jpg ).
However, the physical keyboard and built in business security tools have kept
it afloat up until now. Other manufacturers like Samsung and Apple have
jumped aboard and can now be relied on to provide built in enterprise security
solutions, like Knox and Safe - not to mention third party security software
like Good For Enterprise. Blackberry users should now feel more comfortable
with the switch to Android and iOS products.

UK startup, Keasy, now raising funds on Kickstarter ( http://kck.st/1cSvgV9
)seeks to further endanger Blackberry's position in the smartphone market with
the development of a new protective smartphone case and a built in keyboard
that brings your on-screen keyboard to life. The keyboard slides away in the
back of the case when not in use, and slides into position on the front for
accurate text entry.

"Smartphones have changed a lot, but their touch screen keyboards just aren't
adapted to our existing typing skills.", says Oscar M, the creator of Keasy.
"We're familiar with using a physical keyboard on a computer, allowing us to
touch-type. But on touch-screen smartphones that facility has all but
disappeared. Until now."

The development of the Keasy keyboard case started in May 2012, with a handful
of home-made prototypes which lead to a successful proof of concept, made
primarily from Sugru. With contacts in the far east (Taiwan), Oscar M was able
to secure cooperation and advice from established mobile accessory
manufacturer, Wiseways. Since then they have been working together to enhance
the user experience with an affordable accessory.

Keasy plans to launch the product with a case for the Samsung Galaxy SIII,
Samsung's most successful smartphone to date. When asked why, Oscar M had this
to say. "The iPhone seems like the obvious choice, but iPhone seems to always
get the newest products first. I love the flexibility of Android and wanted to
give the Android community first crack. It's only fair."

Nail In Blackberry's Coffin -
http://www.kickstarter.com/projects/1072593259/keasy-finally-the-touchscreen-keyboard-you-can-fee

Contact: Oscar Montes de Oca, +44-(0)7919022505, oscar@keasy.co.uk