ANA Will Launch New Season to Japan Branding Project of "IS JAPAN COOL?" on July 4th

  ANA Will Launch New Season to Japan Branding Project of "IS JAPAN COOL?" on
  July 4th

Business Wire

TOKYO -- July 4, 2013

ANA (All Nippon Airways Co., Ltd.) has updated their website of "IS JAPAN
COOL?", which aims at contributing to attract international tourists, on July
4^th 2013. The new content "DREAMS" presents Japanese high-quality animation,
manga as well as video games with a concept of "Dreams"; it also introduced
"Japanese Craftsmanship" to the world in a special "Imagination" of Japan.

This museum features the world of Fujiko F. Fujio, the pen name of a legendary
manga master whose ma ...

This museum features the world of Fujiko F. Fujio, the pen name of a legendary
manga master whose magnum opuses include Doraemon, Kiteretsu Daihyakka, etc.
(Photo: Business Wire)

For the sake of stimulating the demand of traveling in Japan, "IS JAPAN COOL?"
plays a role of building an attractive image of Japan as a culture and also as
a travel destination. Since February 2012, cities of TOKYO and OKINAWA,
cultures of "COSPLAY", "KAWAII", and "TRADITIONS" etc. have been introduced
one by one by the website, which was very successful to catch attentions from
the world. "IS JAPAN COOL?" follows the "Abenomics" policy of "Promotion of
Cool Japan" to send messages from angles of Japanese culture, traditions,
animation and characters to the world.

"DREAMS"- presenting the unique culture of Japanese animation, manga, and
games to the world
The new season of "IS JAPAN COOL? DREAMS" introduces the marvelous Japanese
culture of anime, manga, and video games through the collaboration project of
PES (Peace Eco Smile) among ANA, "Toyota Motor Sales & Marketing" and STUDIO4C
which is a famous creators group good at high-quality visual design. One part
of the opening movie which was produced by STUDIO4C is going to be released on
the website as well.

"PES (Peace Eco Smile)" takes the concept of "TOY" with a wish of happiness
from "TOYOTA" to spread the "joy of movement." PES will also be released in
the largest Japan festival in Europe - Japan Expo which is going to be held in
Paris France from July 4^th to 7^th 2013.

"DREAMS" has also showed museums and inventions from the world of anime,
manga, and games. For instance, in the Fujiko-F-Fujio Museum which is located
in Kanagawa Prefecture, you can meet the characters from "Doraemon" and
experience the process of manga production. At the Mizuki Shigeru Road/Mizuki
Shigeru Museum in Tottori Prefecture, you can communicate with the yokai
(monsters) from "Ge Ge Ge no Kitaro." Moreover, tour of visiting the real
locations that the animation stories based on, and the smart phone application
of "Otaku Camera" made by Tokyo Otaku Mode which introduces Japanese anime
culture and has attracted over 12 million fans, are all introduced on their
Facebook page as well.

"IS JAPAN COOL?" Performances
"IS JAPAN COOL?" was launched in February 2012 when Japan just experienced a
serious decrease in demand of tourism from abroad after the Great East Japan
Earthquake in 2011. ANA has launched websites and videos on "IS JAPAN COOL?"
with categories of "TOKYO", "COSPLAY", "KYOTO", and "KAWAII" to stimulate
tourism in Japan. As a result, over 60,000 people from 150 countries
participated in the airline ticket campaign; and the videos were viewed over
1.2 million times on YouTube. It is believed that the actions have contributed
to the dramatic increase in oversea travel to Japan of 34.6% (estimated
8,368,100 people) in 2012 compared with the previous year. Government
officials, such as U.S. Ambassador and national tourism officials also
mentioned this on Twitter.

The website of "IS JAPAN COOL?"
In the website of "IS JAPAN COOL?", users can conduct their votes by clicking
on either the "COOL" or "NOT SO COOL" button. The result of the top 5 of the
best COOL ranking were "Hospitality", "High-tech toilets", "Hot spring water
(onsen)", "Mountain Fuji", and "Next generation vending machines", which
surprised most Japanese people. Moreover, since the system was easy to
understand, and users can also comment and share on Facebook, it made many
others think the website is "COOL".

Experience JAPAN Fare
For customers living abroad, ANA offers a special price of 10,500 yen (tax
included) on domestic flights

< Fare Summary >
-  Purchase window: ANA SKY WEB
-   Fare: 10,500 yen per flight*
-   Quantity Limitation: none
    Restriction (1): Residence outside of Japan (Holding a passport issued by
-   a country other than Japan or Japanese passport holder with the rights of
    permanent residence of a country other than Japan)
-   Restriction (2): Holding an international round trip ticket(s)
-   Purchase time: Must be purchased within 14 days prior to the flight.
-   Reservations: required
-   Rebooking: not permitted
-   Refunds: non-refundable
* Airport fees (not included) are payable in local currency and fluctuating
depends on exchange rate.

"IS JAPAN COOL?" Operation
"IS JAPAN COOL?" is produced and operated by ANA (All Nippon Airways)

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