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Photo of PLAY-DOH® States of America Map Available on Business Wire's Website and AP PhotoExpress

  Photo of PLAY-DOH® States of America Map Available on Business Wire's
  Website and AP PhotoExpress

Business Wire

PAWTUCKET, R.I. -- July 4, 2013

(NASDAQ: HAS) -- The PLAY-DOH brand has just wrapped the “PLAY-DOH® States of
America,” a nationwide social media campaign where more than 30,000 Facebook
fans voted on which icon best represents their state, and the winning icons
were sculpted completely out of PLAY-DOH® compound! The completed map was just
revealed in time for the Fourth of July. Visit Facebook.com/Play-Doh for more
on the individual state icons.

The PLAY-DOH brand has just wrapped the "PLAY-DOH(R) States of America," a
nationwide social media c ...

The PLAY-DOH brand has just wrapped the "PLAY-DOH(R) States of America," a
nationwide social media campaign where more than 30,000 Facebook fans voted on
which icon best represents their state, and the winning icons were sculpted
completely out of PLAY-DOH(R) compound! The completed map was just revealed in
time for the Fourth of July. Visit Facebook.com/Play-Doh for more on the
individual state icons. (Photo: Business Wire)

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the creative
expression of the Company’s world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF
and LITTLEST PET SHOP. From toys and games, to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro strives
to delight its global customers with innovative play and entertainment
experiences, in a variety of forms and formats, anytime and anywhere. The
Company's Hasbro Studios develops and produces television programming for more
than 170 markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has been
recognized for its efforts by being named one of the "World's Most Ethical
Companies" and is ranked as one of Corporate Responsibility Magazine's "100
Best Corporate Citizens." Learn more at www.hasbro.com.

HAS-P

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130704005025/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50664625&lang=en

Contact:

Litzky Public Relations
Catherine (Hughes) Kennedy, 201-222-9118 x15
ckennedy@litzkypr.com
 
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