COVERGIRL is Helping All Women “Own the Weekends” with the Hottest Summer Beauty Looks During the Easy Breezy Block Party

  COVERGIRL is Helping All Women “Own the Weekends” with the Hottest Summer
  Beauty Looks During the Easy Breezy Block Party Bus Tour

Business Wire

-- July 4, 2013

Procter & Gamble:

WHAT: Summer is meant for celebrating—celebrating the season, celebrating the
weekends and embracing bold new beauty trends through it all. This summer,
COVERGIRL’s Easy Breezy Block Party Bus will hit the road to bring you the
hottest looks and newest beauty products with exclusive pop-up beauty
experiences at tour stops around the country.

Guests will enjoy complimentary summer-inspired makeup and manicure
applications, beauty tutorials and product sampling. All experiences are
designed to share with friends on your social channels — from the digital
“Cover Moment Photobomb Booth,” to the “Manicam Red Carpet,” where you can
instantly upload six-second Vine videos of their COVERGIRL manicures using
COVERGIRL's Outlast Stay Brilliant Glosstinis. For up-to-the-minute tour
location information, follow @COVERGIRL on Twitter and Instagram and use the
#easybreezysummer hashtag to share your summer beauty look and Easy Breezy
Block Party Bus experience.

WHEN: July 4 – September 10, 2013

WHERE: The COVERGIRL Easy Breezy Block Party Bus will make nine stops to
coincide with regional music and pop culture events. To learn more, visit
COVERGIRL on Facebook and check out www.covergirl.com.

July 4        New York City, NY
               South Street Seaport
               
July 6         Montauk, NY
               The Surf Lodge
               
July 18        Miami, FL
               Premios Juventud 2013 presented by Univision
               
August 2       Chicago, IL
               Lollapalooza
               
August 16      Santa Monica
               Santa Monica Beach
               
August 17      Los Angeles, CA
               H2O Music Festival
               
August 25      Brooklyn, NY
               MTV Video Music Awards
               
September 5    Baltimore, MD
               Event Location TBA
               
September 10   New York City, NY
               Apollo Theater

MEDIA RSVP:
Rachael Anderson – Marina Maher Communications; randerson@mahercomm.com;
212-485-6851

Contact:

Marina Maher Communications
Rachael Anderson, 212-485-6851
randerson@mahercomm.com
 
Press spacebar to pause and continue. Press esc to stop.