The Cheesecake Factory Celebrates National Cheesecake Day by Offering Any Slice at Half Price

  The Cheesecake Factory Celebrates National Cheesecake Day by Offering Any
  Slice at Half Price

New Toasted Marshmallow S’mores Galore™ Cheesecake Available Beginning July 30

Business Wire

CALABASAS HILLS, Calif. -- July 3, 2013

The Cheesecake Factory^®, known for its more than 30 legendary flavors of
cheesecake, celebrates National Cheesecake Day on July 30 by offering dine-in
guests any slice of cheesecake for half price*. The Cheesecake Factory also
celebrates summer and s’mores season by turning America’s classic campfire
treat into a new culinary experience debuting its new Toasted Marshmallow
S’mores Galore^™ cheesecake on July 30.

The Cheesecake Factory introduces their new Toasted Marshmallow S'mores
Galore(TM) on National Chees ...

The Cheesecake Factory introduces their new Toasted Marshmallow S'mores
Galore(TM) on National Cheesecake Day, July 30, 2013 (Photo: Business Wire)

Inspired by the nostalgic bonfire treats made with toasted marshmallows,
creamy melted chocolate and graham crackers, The Cheesecake Factory puts a
unique twist on this classic childhood favorite by combining it with its
world-famous cheesecake. Featuring Hershey’s^® chocolate, the Toasted
Marshmallow S’mores Galore™ is topped with rich chocolate ganache, finished
with a large Honey Maid^® graham cracker square, whipped cream and housemade
marshmallow that’s toasted to-order, and is as visually impressive as it is
delicious.

“This is our sixth year celebrating National Cheesecake Day and we know that
our guests look forward to it all year long,” said David Overton, Founder of
The Cheesecake Factory. “Our Toasted Marshmallow S’mores Galore™ is an
exceptionally creative and delicious cheesecake, and we look forward to
introducing it on July 30 to celebrate National Cheesecake Day.”

*One slice of cheesecake per dine-in guest. Must be present. HERSHEY’S^®
Trademark and Trade Dress are used under license and with permission of The
Hershey Company. HONEY MAID^® is a registered trademark of Mondelez
International group, used with permission.

For more information about The Cheesecake Factory, please visit
www.TheCheesecakeFactory.com
Fan us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment
in 1978 with the introduction of its namesake concept. The Company operates
175 full-service, casual dining restaurants throughout the U.S., including 163
restaurants under The Cheesecake Factory^® mark; 11 restaurants under the
Grand Lux Cafe^® mark; and one restaurant under the RockSugar Pan Asian
Kitchen^® mark. Internationally, three The Cheesecake Factory^® restaurants
operate under a licensing agreement. The Company also operates two bakery
production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce
over 70 varieties of quality cheesecakes and other baked products. To learn
more about the Company, visit www.TheCheesecakeFactory.com.

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Contact:

Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro / Jenny Burke / Lydia Lee
310-453-2539
Cheesecake@murphyobrien.com
 
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