A Leap Forward for Interactive Launchers

                   A Leap Forward for Interactive Launchers

Innovative 3D Home: A New Concept for the Mobile Phone Home Screen

PR Newswire

CUPERTINO, Calif., July 3, 2013

CUPERTINO, Calif., July 3, 2013 /PRNewswire/ --Borqs International Holding
Corp, a leading global end-to-end Android and cloud software solutions
provider, recently announced the official release of its latest smart phone
home screen launcher, featuring a unique 3D UI, titled "3D Home." 3D Home
displays three dimensional objects on a conventional cell phone screen,
providing a genuine 3D experience and giving its users tremendous abilities
for mobile phone customization and file management. 3D Home boasts a
completely new way to engage with the content on your home screen, and users
can manage apps on the home screen with a freedom that radically challenges
mobile UI convention.

3D Home gives users their own personal, exclusive cell phone space, in the
form of a personalized living room. When users install 3D Home, their home
screen transforms into a spacious eight-walled entertainment area. The
resulting home screen, which supports 360° rotation, can be controlled by
swiping vertically or horizontally. Sliding left or right swivels the users
around the room and to face the different walls, while sliding up and down
shifts the viewpoint to the sky above or ground below. The effects are
optimized to be fluid and perfectly smooth. The UI's house has a completely
humanized, ergonomic and modern design, providing users with a warm and cozy
visual experience.

In the middle of your room, Borqs' designers have placed a rotating table to
serve as the primary application launcher for users to select and arrange
their favorite apps. In keeping with the UI's general 3D theme, all app icons
respond to the physical world of the 3D Home. These intuitive icons are
designed specifically to make the user feel at home.

3D Home also uses real-world objects to replace simple app icons. A long-press
on the wall presents the user with a drop-down menu where users can add 3D
objects, an app icon, or an additional shortcut. Users can fully customize
their home with their favorite 3D objects and apps to display on the table and
walls. There is also a Shop where users can find many more download options
and rich resources designed to meet all of a customer's demands.

3D Home also gives users many more ways to create an individualized home
screen. The "Configuration Settings" let users select their favorite themes
and 3D objects. Users can decorate their rooms from a selection of 8 different
wallpaper themes, based on work or lifestyle, which are further complemented
by theme-specific icons.

3D Home gives users a refreshing change and a completely new cell phone
experience with a far more personal and engaging 3D touch than anything that
has come before.

3D Home currently supports Android 4.0.2 and above and can be found online at
all major domestic and international app stores and forums. Log in today and
try Borqs 3D Home's extraordinary 3D experience for you. 3D Home is available
from Google Play, apk.hiapk.com, Anzhi, 360 Mobile App Store and MM. You can
also check thebelow link to view 3D Home Demo Video:

This version of 3D Home will continue to be improved and updated. We warmly
welcome user comments and suggestions on functionality and UI design. Together
we will create an even more extraordinary 3D Home. Please use the following
contact info to get in touch with Borqs, and we look forward to reading your
valuable feedback:

Email: services@borqs.com
Facebook: https://www.facebook.com/borqsinc
Twitter: https://twitter.com/borqs
Sina Weibo: http://weibo.com/u/2638952174

About Borqs

Borqs International Holding Corp, established in September 2007, is a
technology company dedicated to providing customizable, integrated Android
software platform solutions and end-to-end service platform solutions for
mobile operators, terminal OEMs, and chip manufacturers worldwide.
Headquartered in Beijing, Borqs also has offices and research and development
facilities in Cupertino, Bangalore, Wuhan and Shenzhen. Primary investors in
Borqs are Keytone Ventures, GSR Ventures, Tsinghua Venture Capital, Norwest
Venture Partners, SK Telecom Ventures and Intel Capital Corporation. Borqs is
now an active member of Google/OHA (the Open Handset Alliance), the TD
Industry Alliance and Linux Foundation.

Supported by leading venture capital and world-class strategic partners, Borqs
meets the demands of its global customer base with platforms and services made
possible by Borqs' technological innovation, leading-edge product development,
and complete customer service system. With the big leap of business
performance and enhanced brand influence, Borqs was awarded in succession by
"Deloitte Technology Fast 500 Asia Pacific" in 2011 and 2012, and was ranked
7th in China, while 20th in Asia Pacific for the latest annual.

SOURCE Borqs International Holding Corp

Website: http://borqs.com/
Website: https://www.facebook.com/borqsinc
Website: https://twitter.com/borqs
Website: http://weibo.com/u/2638952174
Website: http://www.youtube.com/watch?v=EUNHWMqBW1Q
Contact: Emily Lv, +86-10-6530-7200 x219, Emily.Lv@biteglobal.com
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