Pitney Bowes Honored with 2013 Outside In Award for Customer Experience Measurement

  Pitney Bowes Honored with 2013 Outside In Award for Customer Experience

Business Wire

STAMFORD, Conn. -- July 3, 2013

Forrester Research, Inc. has honored Pitney Bowes Inc. (NYSE: PBI) as a winner
of the inaugural Forrester Research Outside In Awards for excellence in the
practices needed for planning, creating, and managing a great customer
experience. Pitney Bowes was cited specifically for their outstanding
measurement of their customer experience programs. The award supports and
recognizes the principles outlined in the Forrester book Outside In: The Power
of Putting Customers at the Center of Your Business (Amazon Publishing/New
Harvest, 2012). The award was announced at Forrester’s Forum for Customer
Experience Professionals East in New York.

Gael Lundeen Accepts Outside In Award for Pitney Bowes Customer Experience
Measurement (Photo: Busin ...

Gael Lundeen Accepts Outside In Award for Pitney Bowes Customer Experience
Measurement (Photo: Business Wire)

“The Outside In Awards recognize organizations that don't just talk about
customer experience, but take a disciplined approach to improving it,” said
Harley Manning, co-author of Outside In and Forrester vice president and
research director. “Their efforts stand out from among those of their peers by
being systematic and by demonstrating results for both their business and
their customers. Ourresearchshows that when organizationsdotake a
disciplined approach, as our winners have, they can expect business benefits
ranging from more revenue from increasingly loyal customers, to more and
better word of mouth from happier customers.”

“We are on a journey of improving our customer experience with every touch
point,” said Gael Lundeen, Vice President, Customer Experience for Pitney
Bowes. “Measurement is a cornerstone of all of our programs and we are deeply
honored that Forrester has selected us for this award.”

Winners of the Forrester Outside In Awards were selected across a range of
categories representing the strategic disciplines that Forrester advises
organizations to master in order to achieve the full business potential of
customer experience. These disciplines include: Strategy, Customer
Understanding, Design, Measurement, Governance, and Customer-Centric Culture.
Forrester used five criteria to judge the winning entries: clarity of
approach, business value to the organization, positive impact on customer
experience, innovation, and potential for other companies to repeat the

About Pitney Bowes

Pitney Bowes provides technology solutions for small, mid-size and large firms
that help them connect with customers to build loyalty and grow revenue. Many
of the company’s solutions are delivered on open platforms to best organize,
analyze and apply both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional mail and call
center communications in its solution mix along with digital channel messaging
for the Web, email and mobile applications. Pitney Bowes has approximately
USD$5 billion in annual revenues and 27,000 employees worldwide. Pitney Bowes:
Every connection is a new opportunity™. www.pb.com.

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Pitney Bowes
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