Health Insurance Innovations Partners With HCC Life Insurance Company to Expand Short-Term Medical Portfolio

Health Insurance Innovations Partners With HCC Life Insurance Company to
Expand Short-Term Medical Portfolio

TAMPA, Fla., July 3, 2013 (GLOBE NEWSWIRE) -- Health Insurance Innovations,
Inc. ("HII") (Nasdaq:HIIQ), an industry leader in the sale of Short-Term
Medical (STM) plans, announces the launch of HealtheMed STM through its
partnership with HCC Life Insurance Company (NYSE:HCC), a leading provider of
medical stop loss, group term and short term medical insurance.

The newest addition to HII's short-term options, HealtheMed STM, offers
customizable, affordable, high-quality short-term, limited-duration insurance
to fill gaps in coverage. HealtheMed STM is ideal for individuals between
jobs, new hires, early retirees, recently naturalized citizens, and recent
college graduates. Consumers may purchase a HealtheMed STM plan for up to six
or eleven months, depending on location. This robust addition to HII's suite
of STM products debuts at the perfect time, as the market for affordable
health insurance appears poised for rapid growth.

"HII's new short-term medical plan with HCC is being launched in 45 states and
will enhance our national presence by providing a competitive product that
meets the needs of today's consumers," said Mike Kosloske, President & CEO of
Health Insurance Innovations. "ACA implementation in 2014 and beyond is
expected to be the largest increase of entrants to the US individual health
marketplace.HII's commitment to making short-term medical available to and
affordable for every American who needs coverage, and HCC Life's track-record
of underwriting highly-successful niche insurance products, creates a strong
and long-lasting partnership that will benefit the U.S. consumer."

About HCC Life Insurance Company

HCC Life Insurance Company (HCC Life) is an Indiana-domiciled life insurance
company with an extensive product portfolio including medical stop loss,group
term and short term medical insurance. HCC Life's short-term medical insurance
is backed by the financial stability of its parent company, HCC Insurance
Holdings, Inc. (NYSE:HCC). HCC Life has consistently held an A+ (Superior)
rating for financial strength by A.M. Best Company as well as AA (Very Strong)
ratings by Standard & Poor's and Fitch Ratings.

About Health Insurance Innovations, Inc.

Headquartered in Tampa, Fla., Health Insurance Innovations, Inc., (HII)
(Nasdaq:HIIQ) creates customizable and affordable, high-quality health
insurance products and supplemental services through partnerships with
best-in-class carriers. We are an industry leader in the sale of 12-month
short-term medical insurance plans, which provide an economical alternative to
Individual Major Medical plans. HII pioneered and engineered its
next-generation, cloud-based technology platform to provide licensed agents,
brokers, and call centers with real-time health insurance solutions, allowing
them to tailor plans to fit consumers' budgets and needs.

Additional information about HII can be found at The
reference to our website is not intended to incorporate our website into this
press release.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of
the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking
statements are statements other than historical fact, and may include
statements relating to goals, plans and projections regarding new markets,
products, services, growth strategies, anticipated trends in our business and
anticipated changes and developments in the United States health insurance
system and laws. Forward-looking statements are based on management's current
expectations and beliefs and involve significant risks and uncertainties that
could cause actual results, developments and business decisions to differ
materially from those contemplated by these statements. These risks and
uncertainties include, among other things, our ability to maintain
relationships and develop new relationships with health insurance carriers and
distributors, our ability to retain our members, the demand for our products,
the amount of commissions paid to us or changes in health insurance plan
pricing practices, competition, changes and developments in the United States
health insurance system and laws, the ability to maintain and enhance our name
recognition and our ability to build the necessary infrastructure and
processes to maintain effective controls over financial reporting. These and
other risk factors that could cause actual results to differ materially from
those expressed or implied in our forward-looking statements are and will be
discussed in HII's most recent Annual Report on Form 10-K filed with the
Securities and Exchange Commission as well as other documents that may be
filed by HII from time to time with the Securities and Exchange Commission.

Any forward-looking statement made by us in this press release is based only
on information currently available to us and speaks only as of the date on
which it is made. You should not rely on the statement as representing our
views in the future. We undertake no obligation to publicly update any
forward-looking statement, whether written or oral, that may be made from time
to time, whether as a result of new information, future developments or

CONTACT: Health Insurance Innovations, Inc.:
         Michael Hershberger
         Chief Financial Officer
         (877) 376 5831 ext.313
         Investor Contact:
         Susan Noonan
         S.A. Noonan Communications, LLC
         (212) 966 3650
         Media Contact:
         Andreas Marathovouniotis
         Russo Partners, LLC
         (212) 845-4235

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