Forecast Calls for Fun as Lance® and Snyder's of Hanover® Team Up with Sony Pictures Animation to Support "Cloudy with a

 Forecast Calls for Fun as Lance® and Snyder's of Hanover® Team Up with Sony
     Pictures Animation to Support "Cloudy with a Chance of Meatballs 2"

PR Newswire

CHARLOTTE, N.C., July 3, 2013

Lance sandwich crackers and Snyder's of Hanover pretzels launch in-store
promotion and digital sweepstakes

CHARLOTTE, N.C., July 3, 2013 /PRNewswire-USNewswire/ -- In Sony Pictures
Animation's new movie Cloudy with a Chance of Meatballs 2, inventor Flint
Lockwood is back in a delicious new adventure, and Lance® sandwich crackers
and Snyder's of Hanover® pretzels are joining in the fun as they launch a
promotional campaign in support of the film.

(Photo: http://photos.prnewswire.com/prnh/20130703/DC42577)

In this new animated comedy, Flint discovers that his most infamous machine —
which turns water into food — is still operating and is now creating
food-animal hybrids – "foodimals!" The film is set to hit theatres September
27.

The Lance® and Snyder's of Hanover® Cloudy with a Chance of Meatballs 2
campaign launched June 19 and will run through the end of July. As part of the
campaign, a digital sweepstakes will be promoted on select Lance® sandwich
cracker homepacks and Snyder's of Hanover® pretzel packages as well as on
in-store displays and header cards. Fans can enter the sweepstakes through the
Lance Snacks and Snyder's of Hanover Facebook pages, as well as through a
mobile microsite, for a chance to win a grand prize trip for four to the red
carpet U.S. premiere of Cloudy with a Chance of Meatballs 2. Entrants will
also have a chance to win the first prize — a movie screening for up to 50
people — as well as many second, third and fourth prizes, including movie
t-shirts, DVDs and posters.

"The 'Cloudy' movies are great family fun, and we're thrilled to collaborate
with Sony Pictures Animation to promote a hilarious film and delicious snacks
that everyone will love," said Tom Ingram, Senior Brand Director at
Snyder's-Lance.

"We're excited for consumers to join in the adventure as we bring Flint
Lockwood and his newest food creations to life in snack aisles and on our
Facebook pages," said Bob Gould, Marketing Manager for Snyder's of Hanover®
pretzels.

Lance® and Snyder's of Hanover®, part of the Snyder's-Lance family of snack
brands, offer an assortment of sandwich cracker and pretzel varieties that the
whole family can enjoy. This is the first time that the Snyder's-Lance brands
have teamed up with Sony Pictures Animation in connection with the Cloudy with
a Chance of Meatballs franchise.

Lance® Sandwich Crackers are available in more than 16 varieties, including
new Lance® Xtra Fulls™, which were launched this year to give consumers "more
of what they love" for the brand's 100^th anniversary. Each product is made
with freshly baked, crispy crackers, real ingredients like freshly ground
peanut butter, and contain up to 6 grams of protein. For more information
about Lance® Sandwich Crackers and the Lance 100^th anniversary celebrations,
visit www.lance.com.

Snyder's of Hanover® offers more than 30 pretzel varieties in different sizes,
shapes and flavors. For a searchable list of retailers, visit the Snyder's of
Hanover® product locator at http://www.snyderslanceproductlocator.com/snyders.

Cloudy with a Chance of Meatballs 2 picks up where Sony Pictures Animation's
2009 hit comedy left off. Inventor Flint Lockwood's genius is finally being
recognized as he's invited by his idol Chester V to join The Live Corp
Company, where the best and brightest inventors in the world create
technologies for the betterment of mankind. Chester's right-hand-gal – and
one of his greatest inventions – is Barb, a highly evolved orangutan with a
human brain who is also sassy and likes to wear lipstick. It's always been
Flint's dream to be recognized as a great inventor, but everything changes
when he discovers that his most infamous machine (which turns water into food)
is still operating and is now creating food-animal hybrids – "foodimals!" With
the fate of humanity in his hands, Chester sends Flint and his friends on a
dangerously delicious mission – to battle hungry tacodiles, shrimpanzees,
hippotatomuses, cheespiders and other food creatures to save the world again!
Directed by Cody Cameron and Kris Pearn. Screenplay by Erica Rivinoja and
John Francis Daley & Jonathan Goldstein. Story by Phil Lord & Christopher
Miller and Erica Rivinoja. Inspired by the book Cloudy with a Chance of
Meatballs written by Judi Barrett and illustrated by Ron Barrett. Produced by
Pam Marsden and Kirk Bodyfelt.

Suggested Tweets

  oClick to Tweet: Follow @LanceSnacks and @Snyders_Hanover & find out how
    you can win a trip to see #Cloudy2 this fall! www.cloudy2snyderslance.com/
  oClick to Tweet: Forecast calls for fun as @LanceSnacks and
    @Snyders_Hanover join #Cloudy2 for summer sweeps!
    www.cloudy2snyderslance.com/

About Lance® Sandwich Crackers
Lance is celebrating its 100^th anniversary in 2013 by giving consumers "more
of what they love." Lance® sandwich crackers are available in more than 16
varieties, including ToastChee®, Whole Grain, Cracker Creations® and new Xtra
Fulls™. Each product is made with freshly baked, crispy crackers, real
ingredients like freshly ground peanut butter, and contain up to 6 grams of
protein. For more information about Lance® sandwich crackers, visit
www.lance.comor the Lance Snacks Facebook page.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover® pretzels.
With their unique sourdough heritage, Snyder's of Hanover®pretzels today are
available across the country in single-serve sizes as well as larger, 10, 12
and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel
is available in a wide variety of flavors, recipes and shapes, including
traditional hard pretzels, flavored pretzel pieces, sticks, rods, nibblers and
even gluten-free options. For more information, visit
www.snydersofhanover.com. Or find Snyder's of Hanover on Facebookor Twitter.

About Snyder's Lance
Snyder's-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC,
manufactures and markets snack foods throughout the United States and
internationally. The Company's products include pretzels, sandwich crackers,
potato chips, cookies, tortilla chips, restaurant style crackers, nuts and
other snacks. Snyder's-Lance has manufacturing facilities in North Carolina,
Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio,
and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance,
Pretzel Crisps, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom's,
Archway, O-Ke-Doke and Stella D'oro brand names along with a number of private
label and third party brands. Products are distributed widely through grocery
and mass merchandisers, convenience stores, club stores, food service outlets
and other channels. LNCE-G

About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for
audiences around the world. The studio is following its worldwide comedy hits
– the 2012 monster hit comedy Hotel Transylvania, the 2011 hybrid live
action/animated blockbuster The Smurfs, and the 2009 mouth-watering Cloudy
with a Chance of Meatballs – with The Smurfs 2 in July 2013, and Cloudy With A
Chance of Meatballs 2 in September 2013. Sony Pictures Animation, in
conjunction with Aardman Animations, has produced two critically acclaimed
feature films: the CG-animated family comedy Arthur Christmas; and the Academy
Award® nominated stop-frame animated high-seas adventure, The Pirates! Band of
Misfits. In 2007, Surf's Up also received an Academy Award® nomination for
Best Animated Feature Film. The division, whose first feature film Open Season
led to a very successful movie franchise, turned 10 in 2012. Sony Pictures
Animation is an operating unit of Sony Pictures Digital Productions.

  oWebsite: http://www.sonypicturesanimation.com/
  oFacebook: https://www.facebook.com/SONYPicturesAnimation
  oTwitter: http://twitter.com/sonyanimation
  oTumblr: http://sonyanimation.tumblr.com/
  oYouTube: http://www.youtube.com/user/SonyAnimation

SOURCE Snyder's-Lance, Inc.