NUK® Expressive® Double Electric Breast Pump

  NUK® Expressive® Double Electric Breast Pump

                     Premium Pump at an Affordable Price

Business Wire

NEW YORK -- July 3, 2013

NUK USA, a leading producer of infant and toddler products in North America,
is proud to announce the launch of the NUK® Expressive® Double Electric Breast
Pump exclusively at Babies ‘R Us. According to the 2012 Mintel Report,
“Marketing to Moms,” more than half of all new moms go back to work within the
first 6 months of pregnancy, creating the need for a convenient pump that
combines speed and comfort (Mintel, 2012)^1. The NUK® Expressive® Double
Electric Breast Pump was scientifically designed to meet this need by bringing
performance equivalent to the leading premium pumps at half the cost. Find
this pump exclusively at Babies ‘R Us as part of NUK’s complete breastfeeding

NUK USA, a leading producer of infant and toddler products in North America,
is proud to announce th ...

NUK USA, a leading producer of infant and toddler products in North America,
is proud to announce the launch of the NUK® Expressive® Double Electric Breast
Pump exclusively at Babies 'R Us. (Photo: Business Wire)

The NUK® Expressive® Double Electric Breast Pump was designed with features to
help make breastfeeding moms successful. With 32 different combinations of
speed and suction, mom can customize her experience while also experiencing
maximum comfort. The pump also has beneficial features including soft,
silicone cushions, an easy-grab handle for transportation and a photo holder
so mom can see the latest picture of her baby while pumping. In addition, the
NUK pump comes with important accessories including an extra large tote bag, a
smaller cooler bag, an ice pack and 4 storage containers and lids. This gives
mom everything she needs to successfully pump, store and feed no matter where
she goes.

“For over 5 decades, the NUK team has been researching and developing products
that support infant feeding,” says Walter Lehneis, Vice President of Marketing
at NUK USA. “It all started when a doctor used the shape of the mom’s nipple
during breastfeeding to develop the NUK orthodontic pacifier. Now, we’ve used
this extensive knowledge to develop a breast pump that brings unparalleled
performance and value to today’s moms. Designed with mom and baby in mind, mom
can feel confident she is choosing the right product to successfully
breastfeed and nurture her baby’s development.”

NUK has also partnered with the National Breast Cancer Foundation to help
further the fight against breast cancer and will be donating 1% of all pump
and breastfeeding product sales to this cause through 12/31/13^2. According to
the National Cancer Institute, breastfeeding may reduce the risk of breast
cancer in women. And, according to The World Health Organization,
breastfeeding is an unrivaled method of providing the best nourishment for the
healthy development and growth of babies (World Health Organization, 2012)^3.

About NUK

Since 1956, NUK has been a global leader in designing innovative products that
promote safe and healthy development for infants and toddlers. Unique designs
and innovative features have made NUK one of the most trusted brands in the
industry. Backed by a dedicated team of experts, NUK combines science with
style to deliver breakthrough products that meet the needs of today’s active

NUK offers an extensive product line marketed under the NUK^® and Gerber^®
brands. From breast and bottle feeding a precious newborn to feeding an active
toddler, NUK is dedicated to making products that help moms promote healthier
child development.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer
products with a portfolio of over 100 trusted, quality brands sold globally.
Jarden operates in three primary business segments through a number of well
recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®,
Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®,
Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®,
Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®,
Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and
Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®,
Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®,
Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #383
on the Fortune 500 and has over 25,000 employees worldwide.

For more information on NUK USA products and news, please visit To join the conversation with other moms and dads,
please find us on facebook (

^1 Mintel. (2012). Marketing to Moms – US, February 2012. Retrieved June 18,
2012 from Mintel Reports database.

^2 up to $80,000

^3 Who | exclusive breastfeeding. (n.d.). Retrieved from "WHO | Exclusive
breastfeeding." Exclusive breastfeeding. World Health Organization, n.d. Web.
28 Jun 2013.

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Hannah Samaroo, 914-366-2833
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