NUK® Expressive® Double Electric Breast Pump Premium Pump at an Affordable Price Business Wire NEW YORK -- July 3, 2013 NUK USA, a leading producer of infant and toddler products in North America, is proud to announce the launch of the NUK® Expressive® Double Electric Breast Pump exclusively at Babies ‘R Us. According to the 2012 Mintel Report, “Marketing to Moms,” more than half of all new moms go back to work within the first 6 months of pregnancy, creating the need for a convenient pump that combines speed and comfort (Mintel, 2012)^1. The NUK® Expressive® Double Electric Breast Pump was scientifically designed to meet this need by bringing performance equivalent to the leading premium pumps at half the cost. Find this pump exclusively at Babies ‘R Us as part of NUK’s complete breastfeeding portfolio. NUK USA, a leading producer of infant and toddler products in North America, is proud to announce th ... NUK USA, a leading producer of infant and toddler products in North America, is proud to announce the launch of the NUK® Expressive® Double Electric Breast Pump exclusively at Babies 'R Us. (Photo: Business Wire) The NUK® Expressive® Double Electric Breast Pump was designed with features to help make breastfeeding moms successful. With 32 different combinations of speed and suction, mom can customize her experience while also experiencing maximum comfort. The pump also has beneficial features including soft, silicone cushions, an easy-grab handle for transportation and a photo holder so mom can see the latest picture of her baby while pumping. In addition, the NUK pump comes with important accessories including an extra large tote bag, a smaller cooler bag, an ice pack and 4 storage containers and lids. This gives mom everything she needs to successfully pump, store and feed no matter where she goes. “For over 5 decades, the NUK team has been researching and developing products that support infant feeding,” says Walter Lehneis, Vice President of Marketing at NUK USA. “It all started when a doctor used the shape of the mom’s nipple during breastfeeding to develop the NUK orthodontic pacifier. Now, we’ve used this extensive knowledge to develop a breast pump that brings unparalleled performance and value to today’s moms. Designed with mom and baby in mind, mom can feel confident she is choosing the right product to successfully breastfeed and nurture her baby’s development.” NUK has also partnered with the National Breast Cancer Foundation to help further the fight against breast cancer and will be donating 1% of all pump and breastfeeding product sales to this cause through 12/31/13^2. According to the National Cancer Institute, breastfeeding may reduce the risk of breast cancer in women. And, according to The World Health Organization, breastfeeding is an unrivaled method of providing the best nourishment for the healthy development and growth of babies (World Health Organization, 2012)^3. About NUK Since 1956, NUK has been a global leader in designing innovative products that promote safe and healthy development for infants and toddlers. Unique designs and innovative features have made NUK one of the most trusted brands in the industry. Backed by a dedicated team of experts, NUK combines science with style to deliver breakthrough products that meet the needs of today’s active mom. NUK offers an extensive product line marketed under the NUK^® and Gerber^® brands. From breast and bottle feeding a precious newborn to feeding an active toddler, NUK is dedicated to making products that help moms promote healthier child development. About Jarden Corporation Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For more information on NUK USA products and news, please visit http://www.NUK-USA.com. To join the conversation with other moms and dads, please find us on facebook (www.facebook.com/nukusa). ^1 Mintel. (2012). Marketing to Moms – US, February 2012. Retrieved June 18, 2012 from Mintel Reports database. ^2 up to $80,000 ^3 Who | exclusive breastfeeding. (n.d.). Retrieved from "WHO | Exclusive breastfeeding." Exclusive breastfeeding. World Health Organization, n.d. Web. 28 Jun 2013. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130703005567/en/ Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50664509&lang=en Contact: NUK USA Hannah Samaroo, 914-366-2833 firstname.lastname@example.org
NUK® Expressive® Double Electric Breast Pump
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