Smith Micro's Poser Software Empowers Rooster Teeth Productions' Upcoming "RWBY" Web Series

Smith Micro's Poser Software Empowers Rooster Teeth Productions' Upcoming 
"RWBY" Web Series 
New Poser Pro 2014 Used for 3D Character Animation in Projects
Including YouTube Hit Series "RWBY" and "Red vs. Blue" 
ALISO VIEJO, CA -- (Marketwired) -- 07/03/13 --  Smith Micro
Software, Inc. (NASDAQ: SMSI) Productivity and Graphics Group today
announced its newly released Poser Pro 2014 animation software is
being used in Rooster Teeth Productions' highly anticipated web
series, "RWBY", as well as in production of their hit YouTube series
"Red vs. Blue." Smith Micro will also be sponsoring the RTX 2013
event, taking place July 5-7, with panel sessions featuring the
company's market leading 3D animation technology and expertise. Poser
Pro provides users with the ability to build full 3D scenes with
enhanced naturalistic quality, and allows production teams to cut
project times, increase output and quickly train a variety of artists
with ease.  
"Poser is the primary graphics application used in the production of
RWBY," said Monty Oum, director of animation at Rooster Teeth
Productions. "It has the perfect balance of quality, efficiency and
tools that allows us to deliver our story in a timely and cost
effective production." 
"Production teams of all sizes and backgrounds can benefit from the
richness and flexibility provided by Poser," said Steve Cooper,
senior product manager of productivity and graphics at Smith Micro.
"Our latest release of Poser Pro 2014 is more affordable than other
high-end 3D character animation tools, and allows directors and team
leaders to train a range of artists on a system that is far easier to
master than other, more complex offerings." 
Poser allows artists, illustrators, animators and graphic designers
to easily create and preview full 3D scenes with digital humans,
animals and props. With a wide variety of animation tools and
features such as Bullet Physics, Poser helps production teams like
Rooster Teeth deliver an enormous volume of animation content. The
Bullet Physics tool simulates rigid body dynamics, soft body dynamics
and even dynamic strand-based hair, empowering artists to add jiggle
and bounce to any prop or character, paint soft body constraint
weights to animate and more. 
The Rooster Teeth Productions team incorporated the Poser Pro 2014
beta into its production pipeline, and was instrumental in testing
and improving Poser's animation capabilities. The stability of Poser
helped Rooster Teeth Productions to not only meet looming deadlines
but also harness their creativity by allowing them to focus on the
art of their story, rather than complicated tools. Poser's improved
real-time OpenGL preview engine allowed the "RWBY" animation team to
view their creations quickly and easily, cutting down production time
and optimizing the team's resources. 
Smith Micro's partnership with Rooster Teeth Productions includes
sponsorship of RTX 2013, taking place at the Austin Convention Center
in Austin, Texas, July 5-7, 2013. Poser-focused panels include the
"RWBY Premiere and Q&A" session on Friday, July 5, at 3:00 pm CT, and
the "RWBY Technology" panel taking place Saturday, July 6, at 10:00
am CT. Visit the RTX 2013 event website to learn more about these
panel discussions.  
Learn more about Poser Pro here or Rooster Teeth Productions here. To
watch the "RWBY" trailers or "Red vs. Blue" episodes, visit
roosterteeth.com. 
Pricing and Availability:
 Poser Pro 2014 for $499.99 and Poser 10 is
available for $299.99. For more detailed product, pricing and tiered
upgrade pricing information, please visit the Poser website. 
About Smith Micro Software, Inc. - Productivity and Graphics Group: 
Based in Santa Cruz, Calif., the Smith Micro Software Productivity
and Graphics Group produces award-winning software that inspires
consumer creativity and enables efficiency. The group's creative
suite of programs provides artists of all skill levels -- from novice
to professional -- with the tools to illustrate, animate and create
2D and 3D art. Some of the Productivity and Graphics Group's
award-winning creative and utilities products include Poser, Anime
Studio, Manga Studio and StuffIt. For more information, please visit:
www.smithmicro.com. (NASDAQ: SMSI) 
About Rooster Teeth
 Rooster Teeth is a creative production studio
responsible for award-winning online videos such as Red vs. Blue, the
longest running web series in history; the reality gamer series The
Gauntlet; comedy series Rooster Teeth Shorts; the upcoming animated
series RWBY; and Immersion, a show that tests video game concepts in
the real world. Rooster Teeth founded and operates the gaming website
AchievementHunter.com and produces the award-winning Rooster Teeth
Podcast, voted Best Gaming Podcast at the 2012 Podcast Awards. With a
dedicated worldwide fan community, Rooster Teeth created RTX (Rooster
Teeth Expo), an annual gaming and Internet convention held in Austin,
TX which attracts thousands of gamers, online video fans, and Rooster
Teeth community members from around the world. The Rooster Teeth
YouTube channel became the 8th most viewed YouTube channel in the
world (non-music) in 2012, now with over 5 million YouTube
subscribers and 2.2 billion views, and the Rooster Teeth website has
5 million unique monthly visitors with 1.4 million registered
community members. Rooster Teeth has won multiple awards, including
2011 and 2012 Best Animated Series (Red vs. Blue) from the IAWTV, and
has been featured by hundreds of major publications and networks
including MTV, G4, The New York Times, the Wall Street Journal,
Rolling Stone Magazine, Wired Magazine, and many more. 
Safe Harbor Statement:
 This release contains forward-looking
statements that involve risks and uncertainties, including without
limitation, forward-looking statements relating to the company's
financial prospects and other projections of its performance, the
existence of new market opportunities and interest in the company's
products and solutions, and the company's ability to increase its
revenue and regain profitability by capitalizing on these new market
opportunities and interest and introducing new products and
solutions. Among the important factors that could cause actual
results to differ materially from those expressed or implied in the
forward-looking statements are changes in demand for the company's
products from its customers and their end-users, customer
concentration given that the majority of our sales depend on a few
large client relationships, including Sprint, new and changing
technologies, customer acceptance and timing of deployment of those
technologies, new and continuing adverse economic conditions, and the
company's ability to compete effectively with other software
companies. These and other factors discussed in the company's filings
with the Securities and Exchange Commission, including its filings on
Forms 10-K and 10-Q, could cause actual results to differ materially
from those expressed or implied in any forward-looking statements.
The forward-looking statements contained in this release are made on
the basis of the views and assumptions of management regarding future
events and business performance as of the date of this release, and
the company does not undertake any obligation to update these
statements to reflect events or circumstances occurring after the
date of this release. 
Smith Micro, the Smith Micro logo and Poser are trademarks or
registered trademarks of Smith Micro Software, Inc. All other
trademarks and product names are the pro
perty of their respective
companies. 
For Smith Micro Press Inquiries:
Evie Carter
FortyThree
+1 (831) 401-3175
smithmicro@43pr.com 
For Rooster Teeth Press Inquiries:
CONTACT: 
 Brad Johnson
E-MAIL: brad@fonspr.com 
 
 
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