Regal Entertainment Group Announces 1 Million Downloads of the Regal App

  Regal Entertainment Group Announces 1 Million Downloads of the Regal App

         New features and prizes as app crosses the million milestone

Business Wire

KNOXVILLE, Tenn. -- July 3, 2013

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States,
announces the Regal App has surpassed a million downloads since its debut in
2012. The app has also been upgraded with several innovative features,
including new features for Regal Crown Club members.

“Regal is very excited to cross the 1 million download milestone,” says Misty
Cunningham, vice president of digital, loyalty and promotions for Regal
Entertainment Group. “Our audiences are among the most loyal moviegoers in the
industry, and this enhanced app offers added benefits every time they go to a

The Regal App now partners with NCM Media Networks to integrate FirstLook
Sync, designed to sync with the cinema experience during the Regal FirstLook
pre-show presentation. Patrons who activate Regal FirstLook Sync before the
movie begins can enjoy enhanced content, special offers, games and more,
synced right to their phone. Regal FirstLook Sync also provides a courtesy
message that reminds guests to turn off their cell-phone prior to the start of
the movie trailers.

Regal Entertainment Group is also hosting a promotional giveaway in
celebration of the new mobile applications. Any moviegoer purchasing a ticket
through the Regal App to Universal Studio’s new film, Despicable Me 2, until
July 16 will be entered for a chance to win a free, tablet computer. Five
lucky winners will have the opportunity to pick a tablet of their choice if
selected. Through Regal FirstLook Sync, fans of the movie can also download
the official Despicable Me: Minion Rush game from Gameloft and get exclusive
game clues. Despicable Me: Minion Rush is now available on iPhone, iPad, iPod
touch and Android devices.

“What better way to celebrate over 1 million downloads than to offer a
giveaway to our loyal audience?” stated Ken Thewes, chief marketing officer of
Regal Entertainment Group. “Offering five tablet computers to our loyal fans
is a small way of showing our gratitude for their continued patronage and
their interest in knowing what’s going on at Regal through our phone app.”

Now through July 25, Regal patrons can also enter the FirstLook Sync Summer of
Sync Instant-Win Game & Sweepstakes through the app for a chance to win great
prizes including movie tickets, Microsoft® Xbox® game consoles, or the grand
prize of $10,000.

The upgraded app also allows loyal members of Regal Crown Club, to easily
create, manage and check their membership account. An additional new feature
of the Regal App offers a QR mobile code that allows Regal box offices and
concession stands to directly scan a Regal Crown Club card directly from a
mobile device. The Regal App also assists with purchasing tickets, checking
show times, monitoring Regal Crown Club movie credits and rewards schedules.

The Regal App is a free download available through the iTunes App Store and
Android Market.



Tweet This: Buy a ticket to #DespicableMe2 through the Regal App for a chance
to win a free, tablet computer @RegalMovies

About Regal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
7,343 screens in 577 theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of June 27, 2013. The Company operates
theatres in 46 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company’s theatre circuit not only provide its
patrons with a convenient and enjoyable movie-going experience, but is also an
exceptional platform to realize economies of scale in theatre operations.

Photos/Multimedia Gallery Available:



Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
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