Rogers Announces New Customer Loyalty Program to Thank Customers for Their Business

Rogers Announces New Customer Loyalty Program to Thank Customers for Their 
Rogers First Rewards to launch in key markets this summer 
TORONTO, July 3, 2013 /CNW/ - Rogers Communications announced today a new 
customer loyalty program, Rogers First Rewards, to thank and reward customers 
for their business. Launching in key markets throughout 2013, Rogers First 
Rewards allows customers to get more of what they want by earning points on 
their eligible purchases that can be redeemed for a wide selection of Rogers 
products and services. 
"Our customers have told us they want to be rewarded for their loyalty and 
we've listened to their feedback," said John Boynton, executive vice president 
and chief marketing officer, Rogers Communications. "We've worked diligently 
over the last few years to create an easy and simple program to thank our 
customers for their business and to show our appreciation." 
With no blackout periods, hidden fees, or a membership card to carry, eligible 
customers are enrolled as the program becomes available in their region and 
earn points just for being a Rogers customer. Points can be redeemed online 
and used toward an extensive and growing list of Rogers products and services 
from the Rogers First Rewards catalogue. 
Customers will have access to exciting rewards depending on their region. 
Wireless rewards including U.S. and international roaming packs; talk, and 
text packs; long distance calling and more will be available to customers 
across the country. Within Rogers cable footprint, customers can redeem their 
points for rewards including upgraded internet packages; home phone long 
distance; premium TV content and Rogers On Demand packages. 
"Rogers First Rewards is one of the many things we are doing to better deliver 
for our customers," said Rob Bruce, president, Rogers Communications. "This 
innovative loyalty program complements a number of initiatives we're 
introducing to make it easier for our customers to do business with us 
including simplified rate plans, U.S. flat roaming rate, premium technical 
support and customer education programs." 
Customers enrolled in the loyalty program are assigned a Rogers First Rewards 
tier and point accrual rate based on an average of total account holder's 
spend: Silver Tier customers earn 1 point per dollar, Gold Tier customers earn 
1.5 points per dollar, and Platinum Tier customers earn 2 points per dollar. 
The program will be available to consumer cable, wireless, internet and home 
phone customers in key markets across the country throughout the year. 
Eligible customers will be notified and enrolled when the loyalty program 
becomes available in their region. 
About Rogers 
Rogers Communications is a diversified Canadian communications and media 
company. We are Canada's largest provider of wireless voice and data 
communications services and one of Canada's leading providers of cable 
television, high-speed Internet and telephony. Through Rogers Media we are 
engaged in radio and television broadcasting, televised shopping, magazines 
and trade publications, sports entertainment, and digital media. We are 
publicly traded on theTorontoStock Exchange (TSX: RCI.A and RCI.B) and on 
the New York Stock Exchange (NYSE: RCI). 
Media Relations: 
Michelle Kelly Roger Communications (416) 
SOURCE: Rogers Communications Inc. 
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CO: Rogers Communications Inc.
ST: Ontario
-0- Jul/03/2013 12:00 GMT
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