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Standard Life Enhances Digital Marketing Investments With Webtrends

     Standard Life Enhances Digital Marketing Investments With Webtrends

  PR Newswire

  LONDON, July 3, 2013

LONDON, July 3, 2013 /PRNewswire/ --

Webtrends works with Standard Life to use analytics data to create powerful
customer segments

Webtrends , the global leader in digital marketing optimisation and relevance
through real-time, unified analytics and customer intelligence, today
announced that Standard Life has implemented its Analytics 10 solution,
Segments and Heatmaps .

The financial sector has undergone considerable changes in recent years, most
notably with the implementation of the Retail Distribution Review (which has
changed the way people pay for financial advice) and the introduction of
automatic enrolment (which will make it easier for millions of more people in
the UK to save for their retirement through the workplace). But another
significant change is ongoing - the rise of online financial management.

As an insight driven organisation with customers at its core, Standard Life
wanted to understand more about the way its customers interact with it online,
so it could respond better to their needs. To do this, Standard Life needed
to drive its digital insight deeper, improve its visibility of what customers
were doing online across 600+ websites and get a better understanding of
activities on its mobile app.

Following a full market review, Standard Life selected Webtrends for its
Analytics 10 platform and expertise, as well as Segments to access in-depth
reporting and actionable insights into its customers. Over the course of two
years, the relationship between Standard Life and Webtrends has gone from
strength-to-strength as both parties have strived to build and improve
Standard Life's digital operation.

Webtrends Analytics solutions were first rolled out in the UK to its 3.8
million customers, and then deployed across further territories including:
Standard Life Investments, Ireland, and Canada with plans to roll out to its
Asia & Emerging Markets business later this year. Webtrends views, tracks and
measures visitor behaviour, painting a clear picture of customer's interaction
on its websites or mobile app. The data captured helps the marketing team at
Standard Life understand what customers want to read and see - and what they
don't - via a user-friendly dashboard. Thanks to the level of details offered
by Webtrends, Standard Life's teams can offer a more relevant and more
targeted content providing its clients with a better online experience.

In addition to this, Webtrends Segments helps Standard Life to quickly
identify the characteristics and behaviours of specific groups of visitors. By
exploring the larger visitor population and then narrowing it down with events
and attributes to identify a segment, Standard Life is able to focus on
specific user profiles, concentrate on certain campaigns and use this to
direct advertising spend. The analytical solution chosen by Standard Life
helps the company achieve its main customer centred objectives. Its
implementation means that decisions and direction are now based on actual
customer behaviour, leaving less space for errors and more room for customer
satisfaction.

Webtrends has a team of experts on hand to help Standard Life make the most of
its digital marketing investments and ensure rapid and successful deployment
of the solutions. Its services experts work with internal teams and users to
define, implement, test and provide best practices throughout the partnership.
Standard Life has yet to exploit the full potential of Webtrends' solution
but is already witnessing great results in terms of user engagement with its
sites.

"The power that Analytics 10 can provide, the scalability and ease of use of
the platform means we have the capability to answer the questions an online
business might ask,"  said  David Scott, Director of Group Platform &
Customer Data Strategy , Standard Life.

"What impresses us most about the solutions that Webtrends offer is the
openness of the platforms they run on. We have also had great support from
their team of experts, which has encouraged us to extend our partnership
further, embedding the WebTrends SDK for mobile too.

"The greatest barrier to adoption of digital analytics is a lack of investment
and understanding by internal teams. It is not the tools that provide
insights, but the people. The businesses that are  succeeding in analytics
today are those that have invested in extra resource, either through in-house
teams or outsourcing to an agency,"  said  Nick Sharp, Vice-President &
General Manager EMEA, Webtrends .

"Our Analytics 10 platform is much more than just analytics. It's an
all-in-one solution that helps businesses understand its consumers'
behaviours.  Analytics only works if the brand knows what needs to be
achieved - success can't be measured without targets. The experts we have at
Webtrends can help internal teams assess their situation and set relevant
objectives that answer real business questions. We don't just help you set up,
we help design and manage a measurement strategy that can keep up with a
business's changing marketing objectives, and customers."

More information on Webtrends Analytics can be found here .

About Standard Life

  *Established in 1825, Standard Life is a leading long term savings and
    investment company, with around six million customers worldwide. It is
    headquartered in Edinburgh and employs 8,500 people internationally.
  *Standard Life offers a range of individual and group pensions, SIPPs,
    ISAs, annuities, life assurance, offshore bonds, investment management,
    wealth management, tax planning and estate management services. By
    understanding and offering innovative products to meet its customers'
    needs, Standard Life helps people with their financial planning , so they
    can feel more confident about the future.
  *The Standard Life group includes savings and investments businesses, which
    operate across the UK, Canada, Europe, Asia and Middle East; workplace
    pensions and benefits businesses in the UK and Canada; Standard Life
    Investments, a global investment manager, which manages £179bn globally;
    and its Chinese and Indian Joint Venture businesses. At the end of March
    2013 the Group had total assets under administration of over £233bn.
  *Standard Life plc is listed on the London Stock Exchange and has
    approximately 1.5 million individual shareholders in over 50 countries
    around the world.
  *Standard Life plc is also listed in the Dow Jones Sustainability Indexes
    (DJSI World) in recognition of its performance as one of the world's
    leading sustainability-driven listed companies.

About Webtrends Inc.

Webtrends power digital marketing success and are at the forefront of
real-time digital marketing relevance and customer experience management
through unified customer intelligence. Our industry-leading analytics and
optimisation solutions, delivered across mobile, social and web enables
marketers to optimise campaigns, maximise customer lifetime value and deliver
highly relevant digital brand experiences in so much more than just real-time.

Webtrends dramatically improve digital marketing results for more than 3,500
global brands including, Alitalia, Lloyds Banking Group, Lastminute.com,
Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com,
AllSaints, The Telegraph, and many more.

Web:  http://www.webtrends.com Twitter:  @webtrends Facebook: 
http://www.facebook.com/webtrendsemea

LinkedIn:  http://www.linkedin.com/company/webtrends-emea

Contact: Media Contact: Rebecca Kennett, Octopus Communications for Webtrends,
08453-700-655, webtrends@octopuscomms.net ; Simon Austin, Marketing Manager,
EMEA, Webtrends, simon.austin@webtrends.com
 
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