Walmart Searches for Toys That Are Both Kid Tested and Mom Approved
Walmart Canada launches second annual Great Big Toy Testing Event to help
parents find the toys kids want for the 2013 holiday season
MISSISSAUGA, ON, July 3, 2013 /CNW/ - Walmart Canada is looking for parents
and their kids who want to become Toy Testers to take part in the second
annual Great Big Toy Testing Event. Last summer, over 300 parents and 550 kids
tested toys for the 2012 holiday season and this year Walmart expects to see
even more parents and kids coming out to have fun. This one-of-a-kind "Toy
Lab" experience takes place on July 20 at an undisclosed location just outside
the GTA and gives kids and parents the chance to interact with more than 120
toys to help determine the retailer's list of the most popular toys for the
2013 holiday season - many of which are not even available to the public yet.
"Walmart understands that shopping for the right toy for children during the
holidays can be stressful, we also know that it can be difficult to find toys
that kids love and parents approve of," said Jeff Tate, director of category
marketing at Walmart Canada. "Listening to what the customer wants is
invaluable to us, so an event that involves both kids' and parents' feedback
is just the type of two way conversation that we love to have with our
customers to help to give them what they are looking for."
This year's event will take place on Saturday, July 20 at a location and time
only disclosed to those who are lucky enough to be selected at random. To
participate, parents can register their Toy Testers at
https://fb.walmart.ca/toytesters. From the list of registrants a lucky batch
of Walmart Toy Testers will be selected at random and provided more details
about the event.
Parents and kids will be treated to a larger-than life experience. Kids will
have the chance to play with approximately 120 toys, including many that
aren't yet available in stores, in a fun and interactive environment. There
will be multiple toy testing zones for different age categories, ranging in
toys appropriate for children eight months old to 12 year olds.
"This exclusive event creates the ultimate playroom where kids can try out the
new toys for the season freely and most importantly where they can have fun
doing it," said Cheri Anthony, senior director of toys at Walmart Canada.
"Their reactions, alongside their parents' feedback, are important in
determining which products will make our top toy list for the holidays and to
ensure we are carrying the toys kids want on our shelves."
The toys will be evaluated based on a number of criteria including educational
value, age appropriateness, ease of use, how the child reacts to the toy, and
if mom and dad like it. Last year, Canadian families tested 108 toys and
collectively filled out 2,000 surveys sharing their thoughts on what they
thought would be the best toys for a growing Canadian family.
About Walmart Canada
Walmart Canada operates a growing chain of 380 locations nationwide serving
more than one million customers each day, as well as its flagship online
store, www.walmart.ca, which is visited by over 250,000 Canadians daily. With
95,000 associates, Walmart Canada is one of Canada's largest employers and is
recognized by Waterstone Human Capital as having one of Canada's top 10
corporate cultures. Walmart Canada is focused on helping Canadian families in
need. Since 1994, Walmart has donated and raised more than $180 million to
Canadian charities and not-for-profit organizations. Additional company
information can be found at walmartcanada.ca, facebook.com/walmartcanada and
Susie Nick, APEX Public Relations, firstname.lastname@example.org
SOURCE: Walmart Canada
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-0- Jul/03/2013 09:58 GMT
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