Walmart Searches for Toys That Are Both Kid Tested and Mom Approved

Walmart Searches for Toys That Are Both Kid Tested and Mom Approved 
Walmart Canada launches second annual Great Big Toy Testing Event to help 
parents find the toys kids want for the 2013 holiday season 
MISSISSAUGA, ON, July 3, 2013 /CNW/ - Walmart Canada is looking for parents 
and their kids who want to become Toy Testers to take part in the second 
annual Great Big Toy Testing Event. Last summer, over 300 parents and 550 kids 
tested toys for the 2012 holiday season and this year Walmart expects to see 
even more parents and kids coming out to have fun. This one-of-a-kind "Toy 
Lab" experience takes place on July 20 at an undisclosed location just outside 
the GTA and gives kids and parents the chance to interact with more than 120 
toys to help determine the retailer's list of the most popular toys for the 
2013 holiday season - many of which are not even available to the public yet. 
"Walmart understands that shopping for the right toy for children during the 
holidays can be stressful, we also know that it can be difficult to find toys 
that kids love and parents approve of," said Jeff Tate, director of category 
marketing at Walmart Canada. "Listening to what the customer wants is 
invaluable to us, so an event that involves both kids' and parents' feedback 
is just the type of two way conversation that we love to have with our 
customers to help to give them what they are looking for." 
This year's event will take place on Saturday, July 20 at a location and time 
only disclosed to those who are lucky enough to be selected at random. To 
participate, parents can register their Toy Testers at From the list of registrants a lucky batch 
of Walmart Toy Testers will be selected at random and provided more details 
about the event. 
Parents and kids will be treated to a larger-than life experience. Kids will 
have the chance to play with approximately 120 toys, including many that 
aren't yet available in stores, in a fun and interactive environment. There 
will be multiple toy testing zones for different age categories, ranging in 
toys appropriate for children eight months old to 12 year olds. 
"This exclusive event creates the ultimate playroom where kids can try out the 
new toys for the season freely and most importantly where they can have fun 
doing it," said Cheri Anthony, senior director of toys at Walmart Canada. 
"Their reactions, alongside their parents' feedback, are important in 
determining which products will make our top toy list for the holidays and to 
ensure we are carrying the toys kids want on our shelves." 
The toys will be evaluated based on a number of criteria including educational 
value, age appropriateness, ease of use, how the child reacts to the toy, and 
if mom and dad like it. Last year, Canadian families tested 108 toys and 
collectively filled out 2,000 surveys sharing their thoughts on what they 
thought would be the best toys for a growing Canadian family. 
About Walmart Canada
Walmart Canada operates a growing chain of 380 locations nationwide serving 
more than one million customers each day, as well as its flagship online 
store,, which is visited by over 250,000 Canadians daily. With 
95,000 associates, Walmart Canada is one of Canada's largest employers and is 
recognized by Waterstone Human Capital as having one of Canada's top 10 
corporate cultures. Walmart Canada is focused on helping Canadian families in 
need. Since 1994, Walmart has donated and raised more than $180 million to 
Canadian charities and not-for-profit organizations. Additional company 
information can be found at, and 
Susie Nick, APEX Public Relations, 
SOURCE: Walmart Canada 
To view this news release in HTML formatting, please use the following URL: 
CO: Walmart Canada
ST: Ontario
NI: RET *  
-0- Jul/03/2013 09:58 GMT
Press spacebar to pause and continue. Press esc to stop.