Mitsubishi Motors Starts Production of Pajero Sport Midsize SUV in Russia
Tokyo, July 2, 2013 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC)
announced commencement of Pajero Sport midsize SUV production at PCMA Rus in
Kaluga, Russia, a joint-venture assembly plant owned by PSA Peugeot Citroen and
Demand for SUVs has been expected to steadily increase in the Russian market,
where MMC commenced full-scale production (CKD(1)) of the all-new Outlander SUV
at PCMA Rus in November 2012, after initiating SKD(2) production of the
previous generation Outlander in April 2010.
The Pajero Sport was first imported and sold in Russia in 2008. The Pajero
Sport has won acclaim in the Russian market for its combination of
highly-acclaimed go-anywhere all-terrain performance, durability, as well as
comfort of a passenger car; cumulatively selling over 24,000 units (as of end
of May 2013). MMC aims to build on Pajero Sport's success in Russia
through local production that caters more to the needs of Russian consumers,
enhancing its marketability.
MMC acquired 9% of its Russian distributor(3) in December 2012, aiming for
quicker response to market needs. By moving forward combining sales and
production functions in Russia, MMC aims to further expand sales in the
increasingly competitive market as well as further solidify its operating base
in one of its most important markets.
(1) Complete Knock-down: Manufacturing vehicles by welding, painting and
assembling smaller parts compared to semi knock-down (SKD) production.
(2) Semi Knock-down: Assembling vehicles from several bigger components and
(3) MMC Rus, formerly known as "ROLF Import," name changed in May
2013 when MMC took a stake in the company.
Overview of PCMA Rus
Site: Kaluga region, Russia
Location: 180km southwest of Moscow
Management: Jean Christophe Marchal
Surface area: Approximately 145 ha
Type of site: Auto manufacturing (Welding, paint and assembly)
Production Capacity: 125,000 vehicles per year
Vehicles produced: C-segment Peugeot and Citroen brand cars
MMC-brand mid-size SUV (Outlander, Pajero Sport)
Investment: EUR 550 million
Number of employees: Approximately 2,600 employees (as of June 2013)
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE: 7211) was established in 1970 and is one
of the few automobile companies in the world that produces a full line of
automotive products ranging from 660-cc mini cars and passenger cars to
commercial vehicles and heavy-duty trucks and buses. The company also operates
consumer financing services and provides this to its customer base. For more
information, please visit www.mitsubishi-motors.com.
Public Relations Department
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