Oral-B® and NASCAR Driver Ryan Newman Join Forces with Hope For The Warriors® to Support U.S. Veterans

  Oral-B® and NASCAR Driver Ryan Newman Join Forces with Hope For The
  Warriors® to Support U.S. Veterans

   This Year-Long Partnership is Part of Oral-B’s Built in the USA Campaign

Business Wire

CINCINNATI -- July 2, 2013

To celebrate this Independence Day, Oral-B^® and NASCAR driver #39 Ryan Newman
are excited to announce that they are teaming up with Hope For The Warriors^®,
a national nonprofit organization that assists post-9/11 service members, to
help veterans reintegrate into the civilian workforce. This commitment is part
of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment
to the American workforce and American-built products, including its
Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

In recent data, the U.S. Department of Labor shows that 9.9 percent of
post-9/11 veterans are unemployed, which is well above the national
unemployment average of 7.6 percent, so Oral-B is pledging $100,000 to Hope
For The Warriors to assist U.S. service members’ reintegration into the
workforce. Through specially-designed programs, the organization helps
veterans develop professional skills and enhance their ability to navigate the
transition into the civilian sector, including new careers, business ownership
and advanced educational opportunities.

“We are grateful to work closely with Oral-B and Ryan Newman to help address
this critical area of need with U.S. Veterans,” said Robin Kelleher, President
and CEO of Hope For The Warriors. “Together we will make a difference, as we
are dedicated to restoring a sense of self and hope for service members and
military families.”

This weekend, Newman will participate in a Hope For The Warriors partnership
celebration at the Oral-B Built in the USA Stage in Daytona, Fla., prior to
the Coke Zero 400 race. This is part of Oral-B’s Built in the USA tour, which
includes visiting race cities with Newman during key American holidays this
year.

“I am thrilled to join Oral-B in its commitment to supporting the American
workforce and partner with a brand that values the excellence of American
engineering,” said Newman. “The best part is that the Oral-B manual toothbrush
I use every day – the Pro-Health All-in-One – is built in Iowa City, Iowa.
When you buy American-built products, it represents people; you are giving
them a job and there’s a lot of pride in that.”

Oral-B’s Iowa City plant is the largest toothbrush plant in the world and
currently employs nearly 500 people, including U.S. Veterans. “At Oral-B, we
want to celebrate the fact that we are building products right here in the
U.S.,” said Rishi Dhingra, P&G North America Marketing Director. “Furthermore,
we want our consumers to know that when you buy an Oral-B manual toothbrush,
you’re using a brand that supports veterans in the workplace.”

Learn more about the Built in the USA program and hear first-hand why Ryan is
partnering with Oral-B and Hope For The Warriors. To join the conversation,
use #OralbUSA and visit OralbUSA.com for more information.

About Oral-B^®

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of
the Procter & Gamble Company, the brand includes manual and electric
toothbrushes for children and adults, oral irrigators and interdental
products, such as dental floss. Oral-B manual toothbrushes are used by more
dentists than any other brand in the U.S. and many international markets.

About Hope For The Warriors^®

The mission of Hope For The Warriors^® (http://www.hopeforthewarriors.org) is
to enhance the quality of life for post-9/11 service members, their families,
and families of the fallen who have sustained physical and psychological
wounds in the line of duty. Hope For The Warriors^® is dedicated to restoring
a sense of self, restoring the family unit, and restoring hope for our service
members and our military families.

Hope For The Warriors^® has earned a Four-Star Rating from Charity Navigator
(http://www.charitynavigator.org) for two consecutive years. Charity Navigator
is an independent organization that evaluates fiscal responsibility and
accountability of nonprofits.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

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Contact:

MSLGroup for P&G
Elyzabeth Massucci, 646-500-7829
elyzabeth.massucci@mslgroup.com
 
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