Regatta Travel Solutions Partners with Sojern to Execute Groundbreaking
Marketing Strategies for CVBs
CHARLOTTESVILLE, Va., July 2, 2013
CHARLOTTESVILLE, Va., July 2, 2013 /PRNewswire/ -- Regatta Travel Solutions
announced today that it has launched a new marketing campaign with Sojern for
Visit Seattle. The goal of the campaign is to leverage Sojern's sophisticated
data mining capabilities to search for and identify potential travelers to
Seattle, and attract them to book their hotel room on visitseattle.org.
"Our work with Regatta and Sojern supports our initiatives to increase
awareness of Seattle as a premier destination, highlight our incredible hotel
community and educate consumers about our booking engine,"said Tom Norwalk,
President and CEO of Visit Seattle. "We're always looking for innovative ways
to engage potentialSeattle visitors and the combination of Regatta and Sojern
provides insight and opportunity that we haven't been able to access or act
upon before now."
"Since Sojern has access to comprehensive travel intent data, we are able to
directly engage with people who have searched for a flight to Seattle, even if
they haven't actually booked anything yet," said Ashwin Kamlani, Founder of
Regatta Travel Solutions. "As a company we are constantly searching for
innovative methods to successfully identify and attract potential travelers
who are getting closer to booking their hotels on behalf of our CVB
(Convention & Visitors Bureau) clients. We are lucky to work with forward
thinking CVBs like Visit Seattle that are willing to try the most cutting edge
methods to increase revenue for their hoteliers."
"Regatta's 'Visit Seattle' campaign is a marketing trail blazer in the DMO
(Destination Marketing Organization) industry," said Mark Rabe, CEO at Sojern.
"We hope the campaign will show that when executed correctly, DMOs like Visit
Seattle can produce measurable, industry-leading campaign results by
leveraging their own 1^st party data. We look forward to collaborating with
Regatta on many other campaigns in the near future."
About Regatta Travel Solutions Inc.
Regatta Travel Solutions believes that every DMO (Destination Marketing
Organization) can be a powerful player in the online travel space through
specialized online booking technology, marketing tactics and analytics. DMOs
that use Regatta to attract visitors and book travel on their sites can
increase revenue for their destinations, lower the cost paid by suppliers per
booking, and have a direct and measurable impact on the success of their
partners. Visit www.regattatravelsolutions.com for more details. Regatta
Travel Solutions is an Alliance Partner of DMAI.
Headquartered in San Francisco with key offices in New York, Omaha and London,
Sojern is the world's leading data-driven traveler engagement platform that
delivers the most efficient marketing, distribution, monetization and insight
solutions at scale. Since 2007, the company has helped top travel brands like
American Airlines, American Express, Avis|Budget Group, Choice, Delta,
Enterprise, Hertz, Hilton, Hyatt, IHG, Las Vegas Tourism, Marriott, Microsoft,
Samsonite, Starwood, United, and US Airways more efficiently and meaningfully
engage with travelers to drive conversions, loyalty and monetization.
SOURCE Regatta Travel Solutions Inc.
Contact: Holly Settle, Public Relations, Regatta Travel Solutions,
PR@RegattaTravelSolutions.com, Tel: 434 806 7653
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