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1&1 Launches New gTLD Portal for Pre-Reservation



1&1 Launches New gTLD Portal for Pre-Reservation

New domain name endings set to transform digital landscape. Web host offers
expert advice on new opportunities for US businesses.

PHILADELPHIA, July 2, 2013 (GLOBE NEWSWIRE) -- 1 &1 Internet, Inc.,
www.1and1.com, a global leader among Web hosting providers, today launched a
new portal offering pre-reservation for the latest generation of Internet
addresses or 'new gTLDs'. The new wave of domains will see many attractive new
endings to be launched such as .tech, .shop, .blog, .music and .web.  1 &1's
portal offers the chance to express interest in registering such domains and
provides a range of informative advice and news on the subject. The new
domains will play an important role in determining future online identity and
so will become increasingly important for businesses to consider.  1 &1 urges
US businesses to begin planning which new domains could make the most impact
upon their online audience.

Over the next three years, the creation of more than 1,000 new gTLD domains
will mean a revolution in the way we identify websites.  As well as using a
.com, websites will also leverage addresses relevant by theme - such as
subject area, geographical location, website type, business industry, etc. 
The launch will mean a less crowded Internet, as there will be a greater range
of options for an Internet address.  For business owners, the result will be
great new potential for capturing traffic and developing their digital
branding.  For many new gTLDs, there will be significant interest from all
around the world.  Therefore, to ensure best chances of success, 1 &1
recommends business owners and individuals should pre-reserve domains early.

1 &1's new pre-reservation portal, www.1and1.com/ntld-check , is a useful way
for website owners to browse the new domain endings and make a risk-free
pre-reservation for their relevant domain name choice.  With its portal, 1 &1
offers the ability to express an interest in purchasing the domains early in
the process.  While a pre-reservation does not guarantee that a domain will be
purchased, it is a highly useful step in considering options, and laying
foundations within the imminent new landscape of Web addresses.  The website
is also a valuable source of domain news, expert advice articles and practical
tips for those planning their domain portfolio.

Robert Hoffmann, CEO Hosting of 1 &1 Internet, comments, "A new era in
Internet addresses promises great opportunities for every business online. 
However, research released in March shows that the majority of SMBs are still
unaware of the launch of new gTLDs.  1 &1's new pre-reservation portal
comprises an excellent resource for website owners to learn about their
options, pre-reserve their new domains now and benefit from 1 &1's global
scale and competence with domain registration".

An important topic for business owners to consider is their success on popular
search engines such as Google.  In recent months, search engines have begun to
detail how their algorithms will be adapted so that new gTLDs will index as
highly as regular domain endings.  The largest have indicated that if a new
domain is reflective of a website's content, it will become a key ingredient
in their delivering of the most relevant search results for consumers.  This
development means that new gTLDs are already becoming attractive to brand and
trademark owners online.   

As a global leader in the Web hosting industry, 1 &1 is well placed to deliver
a high quality service to its domain registration customers.  The company
currently holds 12 million customer contracts worldwide and manages over 11
million domain names.  For more information about 1 &1 Internet, Inc., visit
www.1and1.com.  

About 1 &1 Internet Inc.:

1 &1 Internet Inc. is a subsidiary of United Internet, a profitable public
company with a market cap of more than $5 billion. 1 &1 was founded in 1988
and manages more than 11 million domain names, while more than 70,000 servers
run in the company's five state-of-the-art, green data centers. 1 &1's global
community is over 12 million customer contracts strong. The company's U.S.
headquarters is located in Chesterbrook, Pa. For more information, visit
www.1and1.com or contact the company at 1-877-GO-1AND1, on Facebook, or
www.twitter.com/1and1.  
 

CONTACT: For 1  &1 Internet Inc.:
         Kelly Meeneghan
         Phone: 610-560-1526
         Fax: 610-560-1511
         press@1and1.com
        
         Courtney Pugh
         Phone: 610-560-1530
         Fax: 610-560-1511
         press@1and1.com

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