LongHorn Steakhouse's® Grill Us Hotline Answers Grilling Questions This Fourth
Restaurant-Certified Grill Masters Available via Phone, Text and Facebook
ORLANDO, Fla., July 2, 2013
ORLANDO, Fla., July 2, 2013 /PRNewswire/ --LongHorn Steakhouse announces
today the launch of the LongHorn Grill Us Hotline, where the restaurant's
certified Grill Masters will be on hand to answer consumers' burning questions
and help take the heat off cook-out preparation this upcoming holiday
weekend. From choosing the best, freshest cut of steak, to achieving the
correct grill temperature and using proper seasoning techniques, LongHorn's
experts are on hand to help.
Grilling happens to be one of America's favorite pastimes. In fact, 87 percent
of American households have outdoor grills*. And, no holiday is more
synonymous with grilling than July 4 with nearly 890 million pounds of
chicken, red meat and pork purchased the week leading up to the holiday*. But,
for those doing the cooking for family and friends, manning the grilling can
be an intimidating process. Enter LongHorn's Grill Us Hotline.
"Not only has LongHorn been expertly grilling fresh, never frozen, steaks,
chicken and fish in our restaurants for more than 30 years, we serve
approximately 650,000 steaks every week, which means we know a thing or two
about grilling," said John Fadool, head of marketing for LongHorn. "Grilling
can be tricky and require skill, so we're ready for anyone stepping up to a
grill this holiday weekend to call and grill us."
Twenty-five Grill Masters, who work every day in LongHorn restaurants, will
provide grilling tips and tricks on the hotline from July 3 through 6 during
the hours of 2 p.m. to 7 p.m. EDT each day.
The Hotline is accessible via phone, text and Facebook:
oPhone: Dial 1-855-LH-GRILL (1-855-544-7455) to be connected to a Grill
oText: Text LHGRILL to 40679 and a LongHorn operator will call and connect
users to a Grill Master (standard texting rates apply)
oFacebook: Post a question to LongHorn's Facebook wall at
www.facebook.com/longhornsteakhouse, and our experts will answer it in
real time. Add the hash tag #LHGRILL to follow the conversation and view
July is also National Grilling Month, so after the holiday weekend, grill
enthusiasts can continue to post questions to Facebook every Saturday (July
13, 20 and 27) from 2 p.m. to 7 p.m. EDT each day.
The Grill Masters
Every LongHorn restaurant features two to three Grill Masters who freshly
prepare every piece of steak, chicken and fish. To become a Grill Master,
LongHorn provides extensive on-the-job training to ensure team members are
experts at understanding how to prepare the correct cut of steak, know the
appropriate amount of seasoning to apply and consistently grill steak to the
right degree of doneness.
For those who'd rather put down their tongs this holiday weekend, the over 430
LongHorn Steakhouses across the country will be open and ready to grill up the
perfect steak. To find a location visit, www.longhornsteakhouse.com.
ABOUT LONGHORN STEAKHOUSE
Known for a passion for grilling fresh, tender, juicy steaks, LongHorn
Steakhouse provides guests with a cut above steakhouse dining experience.
Unlike other steakhouses, LongHorn offers the widest variety of cuts and
numerous preparations, including its signature bone-in Outlaw Ribeye – all
served in a relaxed, warm atmosphere inspired by a rancher's home. A growing
brand, LongHorn plans to open more than 40 new locations over the next year,
bringing our total to over 430 restaurants across 38 states. LongHorn is a
division of Darden Restaurants, Inc. (NYSE: DRI), the world's largest
full-service restaurant operating company. In 2013, Darden was named to the
FORTUNE "100 Best Companies to Work For" list for the third year in a row and
is the only full-service restaurant company to ever appear on the list.
LongHorn is committed to making a difference in the lives of others in the
local community. As part of this commitment, all LongHorn restaurants
participate in the Darden Harvest program, which has donated more than 60
million pounds of food to local community food banks across the country.
*Verified by CNN, The Herald Tribune, US Census Bureau; 2012 data
SOURCE LongHorn Steakhouse
Contact: Erica Jaeger, EJaeger@darden.com, 407-245-4614; or Tim Wrona,
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